Signs can be used to establish a brand identity. There are certain things that should be kept in mind when designing signs. The size of the sign is important as it will affect how easily it can be read from a distance. The location of the sign and font used should also be given some thought.http://holmquistsign.se/
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FACTORS THAT COMPANIES SHOULD CONSIDER WHILE
Signage helps maximize brand identity and enhance the corporate image of a company. Companies should always consider some key aspects before designing signage. The following points briefly highlight such factors:
The size of any sign depends on whether it is set up outdoors or indoors. A company could opt for large logo signs set up in the outdoor environment so that they are visible from a longer distance. Conversely, smaller company logo signs could be set up in an indoor environment.
Any sign that conveys an instruction or a message needs to set up at an appropriate location. Placement of the sign should always complement its visibility. If a sign is large enough but isn’t placed properly it might not easily convey the required instruction.
Companies should opt for appropriate signage lettering which is easy to read. The chosen font should match the company’s design aesthetic. Taglines accompanying company logos should be placed correctly so that they do not dominate the sign.