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Rogue Franchise Websites_ Don’t Let Your Franchisees Damage Your Brand

<br>Franchises carefully curate their customersu2019 brand experience so that if they walk into any of their franchisees, they get exactly what they expect.<br><br>read more - https://cutt.ly/u0Hy6gS

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Rogue Franchise Websites_ Don’t Let Your Franchisees Damage Your Brand

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  1. Rogue Franchise Websites: Don’t Let Your Franchisees Damage Your Brand Read More- https://thefranchiseuniverse.com/rogue-franchise-websites-dont-let-your-franchisees-damage-your-brand/

  2. Rogue Franchise Websites – A Dangerous Venture a franchisee, for one reason or the other, decides to build a rogue franchise website. They hire a local developer to build the website but not according to the online brand compliance required by the franchise.

  3. A Poor-Quality Website is Costing You Leads The customer clicks on the website and, instead of landing in a familiar place, seems to have entered a place where everything seems off.

  4. You Are Competing for Leads with a Better Website The rogue website is done well and attracts good search traffic. But then you find the website of the larger organization seems to be competing with the rogue website for search traffic. How to Deal with Rogue Franchisees? Before you go and assemble your ‘Franchisers Protect Brand Reputation’ squad (the name could use some work, I know. I am taking suggestions) and get ready to fire on the website, you have to think, ‘why did this franchisee go rogue? And what can I do to prevent it from happening in the future?

  5. Ensure The Franchisee Has All the Resources Needed for Online Brand Compliance In all these cases, it is the franchisor’s responsibility to provide adequate tools to the franchisee to comply with the brand’s standards. Listen and Communicate with Your Franchisee One easy way to prevent the problem is to simply set up a strong complaint address system between the organization and the franchisee.

  6. Listen and Communicate with Your Franchisee One easy way to prevent the problem is to simply set up a strong complaint address system between the organization and the franchisee. Read More- https://thefranchiseuniverse.com/rogue-franchise-websites-dont-let-your-franchisees-damage-your-brand/

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