Responsive Web design is the approach that suggests design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. Responsive means the website should have the technology to automatically respond to the user’s preferences for mobile devices and desktop resolutions.Aim of responsive web design is easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices like different mobile devices and desktop screens. Spectrum of screen sizes and resolutions is increasing every day and creating website version for each device is not a practical approach. Responsive web design is collection of technology and ideas.
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Why Business needs a Responsive
Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet or on mobile, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation, or turned sideways for landscape view.
On a tiny Smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on Smartphone’s, if they have heavy graphics designs or images.However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a Smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.
The key to responsive design is CSS, a design language that describes the formatting and look of an HTML web page. CSS refers to an external file that contains information on how a web page’s different elements (buttons, sidebars, menus, text and images, etc.) should be displayed.CSS saves developers time and energy by allowing them to create a limited number of style profiles, which can then be applied to all the pages of a website in one fell swoop.When it comes to mobile, CSS also includes “media queries,” which allow a web page to determine the size and screen resolution of the device you’re using to view it. The page can then apply the appropriate CSS profile, custom fitting the layout to your needs.
- You are offering your mobile users an optimized version so you are more likely to rank higher on mobile search -It is recommended by Google – Although that does not mean that they will favor this method over the others, they do suggest that having a responsive website is the best practice.
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