The 10 Most Influential CFOs to Watch in 2024

1. VOL: 02 ISSUE: 03 2024 2024

3. , , , , Wealth consists not in havingg reat possessions, but in having few wants. - Epictetus

4. ave you ever thought about the stories that numbers can tell? Beyond the figures and H decimals, a story awaits to be discovered. Every number, every monetary figure, tells of decisions made, risks taken, and victories won. In the business world, these figures become the silent storytellers of success and , , strategy. In a world where data drives everything, the language of numbers defies spreadsheets and financial reports. It's a Numbers Have universal language spoken by businesses, and decoding it needs more than just mathematical adeptness—it an Important necessitates a profound awareness of the stories hidden inside. In simple terms, numbers are waiting for translators, Story to Tell. and you, as a reader, hold the pen to give them a voice. Turning our attention to the limelight for this edition of The They Rely on CIO World, we enthusiastically present "The 10 Most Influential CFOs to Watch in 2024." You to Give Them a Voice. , , - Stephen Few

5. These financial architects create histories that stretch across the equilibrium line and profit margins. Their stories, meticulously laced with figures, highlight the critical role CFOs play in steering their enterprises' financial destiny. So, as we highlight these influencers, let us not only appreciate their financial athleticism but also the stories engraved in the numerical deftness they traverse. Help us decode the numerical narratives and give these stories the attention they deserve. Have a great read ahead! Alaya Brown

6. Editor in chief Chidiebere Moses Deputy Editor Sam Carter Managng Editor Alaya Brown Assistant Editors Maria Evans Visualiser Chris Carter Art & Design Head Millie Simon Art & Design Assitant Judy Smith Business Development Manager Phoebe Jacob Business Development Executive Aisha, Olivia Technical Head David Walker Assitant Technical Head Mia Rodricks Helena Smith Digital Marketing Manager Research Analyst Eric Smith Circulation Manager Richard Martinez Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld We are also available on RNI No.: MAHENG/2018/75953 Copyright © 2024 The CIO World, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The CIO World. Reprint rights remain solely with The CIO World.

7. Featuring Amit Kashyap Aradhana Sarin CFO Execu?ve Director and Chief Financial Officer Company AstraZeneca Qatari Diar www.astrazeneca.com www.qataridiar.com Brief Amit boasts over 25 Aradhana has more years of finance and than 20 years of taxa?on exper?se professional experience garnered from spanning opera?ng professional accoun?ng roles at Alexion and firms and real estate. advisory roles at global 2024 He began at Arthur financial ins?tu?ons, Andersen, advising gaining extensive mul?na?onal knowledge of global corpora?ons on Indian healthcare systems, opera?ons. Later, at capital markets, and Ernst & Young, he strategic transac?ons. specialized in interna?onal tax and M&A advisory. Nader Ashoor Brian Webb-Walsh Hussien Zabadi Bap?ste Sénéchal Featuring Execu?ve Vice President Group Chief Financial CFO Group CFO and Chief Financial Officer Officer Bupa Arabia Company NCR Corpora?on Saleh & Abdulaziz Chêne & Cie h?ps://onlineservices. Abahsain Co.,Ltd. www.ncr.com h?p://chene.fr/ bupa.com.sa/ www.abahsain.net Brief With 15 years in finance Hussien Zabadi serves Nader Mohammed Brian oversees finance, and management, accoun?ng, treasury, as the Group Chief Saleh Ashoor holds Bap?ste serves as an directorial roles at Bupa investor rela?ons, tax, Financial Officer at execu?ve leader and M&A, audit, and real Saleh & Abdulaziz Arabia and Saudi Steel mul?cultural team head. estate globally, Abahsain, an Industrial Pipe Co. He earned Proficient in various collabora?ng with Machinery & degrees from King Fahd domains, including business units to Equipment company University of Petroleum management control, ensure success. With a with approximately 119 & Minerals and the accoun?ng, and University of Lausanne. background in Fortune employees. Opera?ng rela?onship 500 firms, he excels at from Saudi Arabia, he management, Bap?ste leading large finance oversees the finance navigates dynamic teams, notably as UPS' team at the C-level. environments effec?vely. interna?onal CFO. Featuring S. V. Eswar Precious Hawadi Saleh Al-Wallan Viola Babcock CFO Group Execu?ve: CFO CFO Finance (CFO) Smith County Memorial Company Saudi Esports Federa?on Tookitaki NTP Logis?cs (Pty) Ltd Hospital www.saudiesports.sa www.tookitaki.com www.ntpl.co.za www.myriverviewmedical.com Brief Precious oversees S.V. Eswar, a Finance & Saleh Al-Wallan began Viola is commi?ed to Commercial leader, Financial Capital, the journey a?er mee?ng suppor?ng the adeptly navigates including Financial with the Federa?on's hospital's mission of technology-driven Control, Procurement, providing high-quality CEO and receiving an sectors, seamlessly Supply Chain invita?on to join the pa?ent care while transi?oning between Management, Group squad. His financial maintaining financial Fortune 100 companies Treasury, and Corporate knowledge helped to viability in a dynamic and mid-sized MNCs. Finance. Addi?onally, she iden?fy opportuni?es, healthcare landscape. Skilled in managing was honored with the overcome economic mul?cultural teams, 14th Annual Standard gaps, and catapult the consistently eleva?ng Bank Top Woman Award Saudi Esports Federa?on standards, and for Top Women in to new heights of implemen?ng best Science in 2017. financial prosperity. prac?ces.

8. C O V E R S T O R Y Amit Kashyap A Tale of Personal Choice, Pioneering a Successful Trail in Finance and Real Estate

9. CxO Am Special - By Moona Mohammed Saleh Al-Wallan Transforming Finance in the Gaming Nexus ARTICLES CFO Best Practices! Strategic Cost Management in a Volatile Market CFOs as Strategic Partners! Collaborating with Other C-Suite Executives for Business Success

10. C O V E R S T O R Y Amit A Tale of Personal Choice, Pioneering a Successful Trail in Finance and Real Estate , , My motivation to join Qatari Diar came from the tremendous opportunity it offered to make an impact on the bottom line of an organization that had a global footprint and yet didn't at that time have a dedicated in-house tax team. , ,

11. Amit Kashyap CFO Qatari Diar

12. Embracing Passion, Academic Choices, and Impactful , , Career Moves! n a world where career choices often follow The company's core values conventional paths, individuals are faced with the include a focus on quality, I challenge of making decisions that align with societal expectations. The pressure to pursue traditional professions engagement with the local can sometimes overshadow the pursuit of personal passions community, fostering and unique interests. partnerships, and promoting However, amidst these societal norms, some dare to defy sustainability. convention, charting their course with unwavering determination. Among these exceptional individuals, one , , name shines brightly: Amit Kashyap, the visionary CFO at Qatari Diar, a global leader in real estate excellence. Amit's decision to join Qatari Diar was rooted in the desire to make a profound impact on an organization with a far- Amit's formative years were spent in the picturesque town reaching global footprint. His strategic insights and of Shimla, where he was brought up by his parents—a financial acumen have played a pivotal role in steering the successful lawyer and a committed college lecturer. It was company's financial success while elevating its standing in in this supportive setting that his exceptional academic the real estate arena. abilities started to emerge. While his father aspired for Amit to pursue medicine, firmly believing in his capabilities to In a world where success is often measured by one's succeed in this field, Amit's true calling lay in a different beginnings, his journey reminds us that with tenacity and a domain—Finance and Tax in the Real Estate industry. It relentless pursuit of excellence, anyone can ascend to the was during his high school years that he wholeheartedly pinnacle of their chosen field. embraced his passion for finance, a decision that received unwavering support from his family. Below are the highlights of the interview: To pursue his financial ambitions, Amit secured admission Pioneering Qatar's Real Estate Development to Shri Ram College of Commerce, an esteemed institution renowned for its commerce and economics programs. This Founded in 2005 by the Qatar Investment Authority (QIA), milestone marked the beginning of his formal education in the sovereign wealth fund of Qatar, Qatari Diar Real Estate finance and set the stage for his future success. His journey Investment Company has emerged as a prominent player in was characterized by determination, a trait that would the real estate development sector. With its headquarters continue to propel him forward. situated northeast of Doha, Qatar's capital, along the Arabian Gulf coast, the company was established to support Amit's career trajectory can be delineated into two the nation's burgeoning economy and manage its real estate compelling phases: financial consulting and real estate development priorities. expertise. His initial role as a financial consultant saw him advising clients across various industries. Notably, some of At the heart of Qatari Diar's portfolio lies its flagship his clients operated within the real estate sector. It was project, Lusail City, unveiled in December 2005. Lusail during this period that Amit's knack for financial strategies City has garnered widespread recognition for its innovative and his passion for real estate converged. approach to real estate development. Envisioned as a progressive, self-contained city, Lusail represents one of The opportunity to join Qatari Diar, a globally influential Qatar's most ambitious single development initiatives. player in real estate, beckoned Amit with its promise of a While still in the construction phase, Lusail City stands as a unique challenge. In this role, he would not only contribute testament to Qatar's monumental progress, embodying the to the organization's bottom line but also establish its in- visionary and high-quality standards associated with the house tax team—an unprecedented endeavor at the time. Qatari Diar.

13. Beyond its remarkable endeavors within Qatar, Qatari Diar remains committed to translating its vision into reality on both local and global fronts. The company's mission revolves around creating real estate projects that elevate quality of life and make positive contributions to communities. This steadfast commitment has earned Qatari Diar a reputation as one of the world's most trusted and esteemed real estate companies. Key principles that guide the company include an unwavering commitment to quality, community engagement, partnership building, and sustainability. As of 2022, Qatari Diar boasts a shared capital of US $8.1 billion and is actively involved in 50 investment projects across 20 countries worldwide. These projects collectively represent an investment value of approximately US$35 billion, demonstrating the company's global reach and commitment to shaping the future of real estate development. Journey into Taxation and Chartered Accountancy During his time in college, Amit developed a keen interest in taxation as a specialization. He aspired to work at Arthur Andersen, a highly esteemed firm for those pursuing careers as tax and financial advisors. To secure a position there, Amit underwent a rigorous multi-interview process conducted across the entire Delhi University campus. Fortunately, he was among the fortunate few to be selected and joined the Arthur Andersen tax practice in their New Delhi office. At Arthur Andersen, Amit's role primarily involved guiding multinational clients on matters such as cross-border or Indian taxation issues related to establishing operations in India, conducting merger and acquisition activities, and repatriating funds from India. Additionally, he assisted multinational clients with navigating foreign investment and exchange control regulations and obtaining the necessary approvals for setting up business in India. While working at Arthur Andersen, Amit also pursued his studies and successfully became a qualified Chartered Accountant in 2000. Arthur Andersen to Ernst and Young In 2002, the merger of the Indian business of Arthur Andersen with Ernst & Young occurred following the unfortunate events surrounding Enron. At that time, Amit had already accumulated considerable experience in providing advice on Indian taxation matters.

15. The field of international taxation in India was still in its , , early stages, and Amit found himself captivated by the intricate investment structures in well-established taxation jurisdictions. Driven by a desire to expand his knowledge My role at Arthur Andersen and expertise in international taxation, Amit decided to involved advising multinational relocate to Ernst & Young in Australia in 2004. clients primarily on cross-border This move exposed him to a completely different taxation or Indian taxation issues arising system, characterized by more developed and complex from setting up operations in concepts and legal principles. Consequently, his understanding of international taxation greatly deepened. India, undertaking merger and Furthermore, Amit was fortunate to receive sponsorship acquisition activities, or from Ernst and Young to pursue a master's degree in repatriating money out of India. taxation at the University of Sydney, which significantly contributed to his comprehension of international taxation. During this time, he focused on advising clients on cross- , , border Australian taxation matters to legally minimize their tax liabilities. However, Amit's thirst for knowledge was • Advised a listed Japanese financial institution on the still not quenched. acquisition of the fleet financing business of an Australian bank. In 2007, an opportunity arose for him to join the • Advised a listed retail industry company on its entry International Taxation team at Ernst & Young London, strategy into India, tax planning opportunities, and which he eagerly seized. Once again, his learning curve expatriate taxation. skyrocketed, further solidifying his position as a trusted • Advised a leading Swiss confectionary company on its global tax advisor. The wealth of experience Amit had tax consolidation strategy and reorganization of gained from his time at Arthur Andersen and Ernst & Young Australian business operations. proved to be highly relevant and instrumental in his • Ongoing advice to clients on tax aspects of share subsequent role as the head of taxation at Qatari Diar. This buybacks, employee share schemes, CFC implications, was especially crucial given the extensive international thin capitalization issues, tax consolidation issues, etc. asset portfolio of the company. • Managing compliance functions of designated clients, including preparation/ review of income tax returns, Notable Projects business activity statements, and other tax filings Liaising with the ATO about the above Some notable projects that he was involved with while • Co-authored article, 'Residence of Companies Not working at Ernst & Young are: Incorporated in Australia' published in Taxation in Australia (Issue 39/ October 2004) – Australia's largest • Advising a US-based hedge fund on the tax tax journal. implications for UK, Australian, and European investors of a proposed capital reorganization. Transition from Tax Advisor to Head of Tax and • Advice on the separation of worldwide operating and Finance non-operating businesses at a large investment bank • Involved in the conceptualization, advising, and By 2008, Amit had accumulated approximately 11 years of implementation of a US financing structure for a listed experience providing advisory services to clients in India, entity. Australia, and the UK on matters related to international • Advised a listed entity on tax-efficient acquisitions of taxation. Being an advisor meant always considering things businesses in Sweden, Slovenia, and Russia. from an external perspective without being directly • Advised a leading fund on its IPO, which involved the involved in making business decisions or facing the preparation of a tax opinion included in the 'Prospectus' consequences of such decisions. and a tax report on the Australian and UK tax implications of the holding structure for the fund's investments.

16. It was during this time that Amit realized he didn't envision Navigating the Tax Landscape himself as a tax advisor for the rest of his career. One day, while traveling on the tube, he came across an When Amit joined Qatari Diar, he was the sole person advertisement for the position of Head of Tax at a real responsible for taxation. At that time, taxation was not estate company in the Middle East. widely understood in Qatar, which was primarily a tax-free country. However, Qatari Diar had investments in countries After meeting with the company's CFO and Head of HR, with developed taxation systems, making it crucial for Amit immediately felt a connection and knew he wanted to business teams to consider tax implications when making be a part of the future and success of Qatari Diar. At that decisions. It was also important for stakeholders to time, the company had already acquired a significant comprehend these implications in a business-friendly portfolio of projects and assets in various locations, from manner due to the complexity of the concept. the UK to Yemen to Malaysia. The challenge of establishing a tax function from scratch was something Amit was certain He recognized the need to transition from being a tax he wanted to take on. advisor to providing in-house tax support. Many professionals struggle with this transition because they are Despite having previously agreed to a smooth transition unable to shift from an advisory mindset to a decision- back to Australia with EY, where he had been seconded to making mindset. Amit successfully overcame these the UK office, his wife fully supported his decision. challenges by promptly identifying the tax consequences of Becoming one of the earliest in-house tax professionals in investment decisions during his reviews. Some of these Qatar at that time is something Amit takes great pride in. In consequences were significant enough to potentially hinder 2010, Qatari Diar's largest project, Lusail City, required the the investments. Before his arrival, these issues had not establishment of a dedicated finance function. Due to Amit's been recognized or emphasized. success in setting up the tax function, he was allowed to establish the finance function for Lusail. This marked his first venture into a broader financial role beyond taxation.

17. Lusail City, Qatar Once stakeholders understood the importance of proactive opportunity to work in varied roles with the support of their tax planning, he gained their support and was able to bosses has allowed Amit to consistently deliver. They began incorporate tax considerations into investment criteria. by setting up the taxation function and building a team, then moved to Lusail to replicate the successful setup as the Navigating the Shift finance head. This transition provided a tremendous learning experience. Amit believes that having industry experience is important when transitioning from an advisor role to an in-house After successfully running the Lusail Finance function, he position, but it is not crucial. The key factors are the ability was entrusted with additional responsibilities for Financial to smoothly switch between the two roles and apply Planning, Analysis, and Accounting when there were knowledge in business situations while effectively organizational changes. These experiences offered a broader communicating with stakeholders. The Big 4 professional view of the entire Finance function, which was different firms are known for providing a solid foundation, which he from their initial tax-focused days at Qatari Diar. He feels had gained during a decade of experience before joining humbled to be one of the few individuals given the chance Qatari Diar. This experience also instilled a strong work to work in such diverse roles within the company. This ethic that is valuable across industries. Additionally, his opportunity also allowed them to showcase their ability to exposure to cross-border transactions enabled him to take on the CFO role when the right opportunity arose. quickly identify important issues and present them to Amit attributes their success to the faith and confidence that management for approval. their bosses and the CEO of Qatari Diar have placed in their abilities to deliver as CFO. Unprecedented Success Amit's learning and experience at Qatari Diar surpass anything from his previous life as an advisor. The

20. The 10 Most Influen?al CFOs to Watch in 2024 Saleh Al-Wallan CFO Saudi Esports Federa?on 18 February, 2024 www.thecioworld.com

21. Saleh Al-Wallan Transforming Finance in the Gaming Nexus A Chronicle of Expertise, Leadership, and Continuous , , Learning! ife, much like the ocean, presents countless chances, We embraced our team members, not just each capable of leading us to new and thrilling as employees but as individuals with unique L destinations. It requires a combination of insight, talents waiting to be honed, creating an adaptability, and a willingness to explore uncharted waters. environment where our members can learn, Just as a seasoned sailor learns to read the currents and set develop, and excel in their areas. We sail in the right direction, understanding the potential in opportunities allows us to chart a course toward growth, harnessed our resources, deploying funding fulfillment, and the discovery of unexplored territories in and training capabilities to empower them our personal and professional journey. with the skills necessary for their roles. Saleh Al-Wallan stands as the financial architect, steering , , the Saudi Esports Federation into uncharted territories. As the Chief Financial Officer (CFO), he has not only embraced the challenge but transformed it into a realm of Below are the interview highlights: untapped opportunities. Could you please tell us about yourself and what His journey began in 2020 with a pivotal engagement with motivated you to embark on this sector? the Federation's CEO, leading to an invitation to join the team. Al-Wallan's financial acumen played a pivotal role in Saleh Al-Wallan has diverse work experience in various identifying and capitalizing on opportunities that not only roles and industries. Saleh has been the Chief Financial closed economic gaps in the kingdom but also propelled the Officer at the Saudi Esports Federation since September Saudi Esports Federation into a new era of financial 2021 and previously served as the VP of Business and prosperity. Shared Services from July 2020 to September 2021. Prior to that, they worked as a consultant at the Ministry of Finance "In the gaming and esports sector, we're not just playing in Saudi Arabia from February 2020 to August 2020. Saleh games; we're rewriting the rules of economic engagement," also had a role as the Director of Business Development at says Al-Wallan. His strategic vision goes beyond balancing the Social Development Bank from May 2018 to February the books; it extends to maximizing the value of the 2020. In addition, they worked as the Director of Finance at organization, the sector, and the broader economy. Al Emarat Al Arabiah Est (Wallan Group) from April 2011 to December 2012. As the CFO, Al-Wallan is not merely crunching numbers; he is scripting the financial narrative of an industry on the Saleh AlWallan completed their Bachelor's Degree in rise. His journey is more than a professional venture; it's a Finance at King Saud University from 2004 to 2009. Saleh testament to the symbiotic relationship between finance and then pursued a Master's Degree in Project Management at the thrilling world of esports. 19 February, 2024 www.thecioworld.com

22. the University of Washington from 2009 to 2011. In terms of additional certifications, AlWallan obtained the CME1 from the Saudi Capital Market Authority in June 2013. Saleh also acquired skills in coaching, managing, and mentoring through programs offered by HRDF, ILM, and Meirc Training and Consulting in 2019 and 2020. Additionally, AlWallan completed a course on innovation at the Stanford University School of Engineering in February 2016. What made you decide to take finance at a young age?: The first steps in my journey started before graduating from college in the auto industry, specifically in car maintenance. Engaging with people during my early career has fascinated me, igniting a curiosity that led me to explore deep into the world of finance. I was always passionate about the financial industry, recognizing that within finance, there exists a fundamental element in every story, initiative, or project. Finance is the cornerstone upon which organizations thrive and prosper. It's a field where the right practices translate into profits; the profits will lead to growth, and with that growth, we ensure a promising future. Could you please brief about Saudi Esports Federation and its inception story? The Saudi Esports Federation is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. The federation’s activities are categorized into two complementary streams. The first stream works to develop all levels of competitive gamers, starting with the grassroots community level and moving up to professional esports athletes who can achieve global excellence. The second stream works to develop the entire gaming and esports value chain by catalyzing the industry and enabling talent. At the moment, our federation is working on multiple initiatives to make esports a viable career option. These include official legal recognition of both esports’ athletes and esports clubs, establishing training facilities for esports clubs to organize more professional training, and, of course, coaching esports clubs to navigate within the esports ecosystem. Since its establishment in late 2017, our federation has organized multiple world-class national and international tournaments and events, such as the Saudi eLeague, Gamers Without Borders, the largest charitable esports event worldwide, and, of course, the incredible Gamers8, the biggest gaming and esports festival worldwide. All these 20 February, 2024 www.thecioworld.com

23. tournaments and events have attracted investment from to ensure that our financial reporting remains not just local private sector actors and worked with international accurate but always one step ahead. developers on opportunities in the Saudi market. How do you ensure compliance with financial Can you describe your experience and background in regulations and standards? finance and accounting? We focus on following financial rules and standards closely. I would say that working in the automotive field at a young Our approach is proactive, aiming for high precision and age was the key that honed my skills. I discerned the excellence. In Saudi Arabia, where law stands as a north nuanced distinction between finance and accounting. star of guidance, we have chosen a team that is well aware Finance, I learned, is about maximizing wealth, while of the financial rules and regulations. Adherence to these accounting is about protecting this wealth. This laws is not just an internal affair; we subject our compliance understanding propelled me into diverse opportunities and to external auditors who are well aware of their knowledge fascinating narratives, showcasing the integral relationship to verify it. between these fields. We continuously check our financial records every quarter, which show everything. Once there is anything considered Fueled by passion, I ventured into entrepreneurship, a yellow flag, we are always aware of it and address it at a establishing two companies. Later, I delved into the realms very early stage. of finance and business development, eventually serving as the Head of Business Development for a $45 billion Riyal Crucially, we have always ensured to empower our fund. My journey continued as I led the Treasury Rights employees to excel in their field and to be well-known in within the Ministry of Finance. financial compliance and financial regulations and Now, my path has led me to the Saudi Esports Federation. standards. We do this by helping them obtain esteemed Here, I bear the fruits of my varied experiences in the certifications in the finance domain, such as the CFA and promising gaming and esports sectors. SOCPA. Can you share your experience managing cash flow and Can you provide an example of a successful cost-saving working capital? initiative you implemented in a previous role? I would describe my answer in three layers: Certainly, when it comes to the world of financial optimization, my heart truly belongs to the digital aspect of First is Fostering Financial Fluency: Our success lies in our it. I firmly believe that implementing digital solutions can belief in enhancing financial awareness across all significantly minimize human intervention. departments. Every leader within the federation possesses a keen understanding of finance. We equip them with One of the experiences I encountered while examining the accurate and timely financial information, enabling them to financials of one of the largest energy companies in the make smart decisions without affecting working capital. We Middle East. While I was leading a small financial firm, I provide comprehensive financial guidelines, ensuring our uncovered a critical data issue that translated into billions in team comprehends the cash flow. losses for the company. This eye-opening discovery prompted me to collaborate closely with the company's Secondly, will be our Strategic Collaboration with other administration. Leading to a more optimized financial entities: We foster strong collaboration both internally and future for both parties through a tech-driven solution. externally. We align our plans with various stakeholders. This synchronicity is vital for our financial strength. We Finance strategies connect with areas such as technology invest significantly in our federation's strategy, crafting a and legal policies. Integrating these ensures the visionary roadmap spanning five years. Addressing cash organization works efficiently and reaches maximum flow complexities in our financial strategy and elevating our effectiveness. reports and financial performance. How do you approach financial forecasting and long- Last will be Proactive Planning and Visualization: term strategic planning? Visualizing the future is a key aspect. We don't just predict, but we plan meticulously. By anticipating challenges and Navigating the realm of financial forecasting and long-term opportunities, we integrate cash flow considerations directly strategic planning demands a sturdy financial compass, a into our strategic vision. This proactive approach helps us 21 February, 2024 www.thecioworld.com

24. guiding light that illuminates our path. For us, this begins with three approaches: The National Gaming and Esports Strategy: Our work commences with a comprehensive national gaming and esports strategy. Within its goals, every initiative is outlined, serving as the foundational cornerstone for our financial projections. Organization Strategy: Beyond individual initiatives, we analyze opportunities, economic advantages, and industry progress, shaping our financial strategies. Detailed Assessment: We leave no stone unturned. Through a detailed assessment, we discern every element necessary for our financial forecasts, creating a strong foundation for our strategy. Once these strategies receive the green light from our administration and sponsors, our forecasting capabilities sharpen into crystal clarity. However, we are propelled by an unyielding pace, often outstripping the current strategy. To ensure alignment with the dynamic needs of our leaders, we dedicate ourselves to continuous development. This means translating the aspirations and requirements of every leader in the federation into actionable strategies, integrating them seamlessly into our long-term forecasts, and reflecting the ambition of our leaders in every financial plan, ensuring that our strategies mirror their vision and drive our success forward. Can you discuss your experience leading financial teams and developing talent within the finance function? As we are moving forward towards making the Kingdom a global gaming and esports hub, the need for adept leaders has never been more crucial. We recognize that behind every success story lies the dedication and passion of our team members. We embraced our team members, not just as employees but as individuals with unique talents waiting to be honed, creating an environment where our members can learn, develop, and excel in their areas. We harnessed our resources, deploying funding and training capabilities to empower them with the skills necessary for their roles. Additionally, we immersed ourselves in various networks and organizations, absorbing the industry's best practices. By staying abreast of the latest trends and methodologies, we ensured our team was equipped with the knowledge to lead effectively in the future. Today, within our financial domain, you witness not only leaders steering their respective areas but also emerging talents meticulously preparing to assume pivotal roles in the years to come. 22 February, 2024 www.thecioworld.com

25. , , , , Success is not the key to happiness. Happiness is the key to success. Ify ou love whaty ou are doingy , ou wi be successful. - Albert Schweitzer

28. Strategic Cost in a Volatile hange is the only constant in life. This timeless wisdom from the ancient Greek philosopher C Heraclitus resonates even more profoundly in today's dynamic business environment. The global market is a turbulent sea of uncertainty, where disruptive forces and unforeseen challenges can swiftly alter the course of businesses. In such volatile times, Chief Financial Officers (CFOs) find themselves at the forefront of steering organizations through choppy waters. How can CFOs effectively manage costs in the face of market fluctuations and economic uncertainties? What are the best practices that empower them to not just survive but thrive in tumultuous times? Strategic Cost Management Defined: Strategic cost management goes beyond mere expense tracking; it involves a comprehensive approach to aligning costs with the overall strategic goals of the organization. It requires CFOs to navigate the delicate balance between cost reduction and value creation. In a volatile market, where external factors can disrupt even the best-laid plans, strategic cost management becomes a crucial tool for maintaining financial health. 26 February, 2024 www.thecioworld.com

29. CFO Best Prac?ces! Understanding the Volatile Market Landscape: The first step in crafting an effective strategic cost management plan is a deep understanding of the volatile market landscape. Unpredictable events, such as geopolitical tensions, economic downturns, and global health crises, can send shockwaves through industries. CFOs must be vigilant and proactive, constantly monitoring market trends and identifying potential risks. Cost Structure Analysis: An essential aspect of strategic cost management is conducting a thorough analysis of the organization's cost structure. This involves categorizing costs into fixed and variable components, understanding their impact on the bottom line, and identifying areas where adjustments can be made without compromising core operations. In a volatile market, flexibility in cost structures becomes paramount. Implementing Zero-Based Budgeting: Zero-based budgeting (ZBB) is a powerful tool in the CFO's arsenal, particularly in uncertain times. Unlike traditional budgeting, ZBB requires a fresh evaluation of every expense, forcing departments to justify each cost item from scratch. This approach helps organizations identify non-essential expenses and redirect resources towards strategic priorities. Embracing Technology for Efficiency Gains: In the digital age, leveraging technology is not just an option; it's a necessity. CFOs should explore advanced analytics, artificial intelligence, and automation tools to enhance efficiency in financial processes. Automating routine tasks not only reduces the risk of human error but also frees up valuable resources that can be redirected towards more strategic initiatives. 27 February, 2024 www.thecioworld.com

30. Risk Management and Scenario Planning: Volatile markets strategic cost management initiatives. CFOs should track are inherently risky, and CFOs must be adept at risk financial metrics such as cash flow, operating margins, and management. This involves not only identifying potential return on investment to assess the impact of cost risks but also developing contingency plans for different management efforts. Regularly reviewing KPIs allows for scenarios. Scenario planning allows CFOs to assess the course correction and ensures that the organization stays on potential impact of various external factors on the track toward its financial goals. organization's financial health and make informed decisions to mitigate risks. Conclusion Negotiating Strategic Partnerships: In times of uncertainty, In a volatile market, the role of CFOs extends far beyond collaboration can be a game-changer. CFOs should actively traditional financial management. They are the architects of seek out strategic partnerships that offer mutual benefits, resilience, tasked with designing strategies that enable whether in the form of cost-sharing, joint ventures, or organizations to weather storms and emerge stronger on the shared resources. By forging alliances with like-minded other side. By embracing strategic cost management organizations, CFOs can create a more resilient and practices, leveraging technology, and fostering a culture of adaptable business ecosystem. adaptability, CFOs can navigate the uncertainties of today's business landscape and lead their organizations toward Balancing Short-Term Wins with Long-Term Sustainability: sustainable success. As the saying goes, "In the midst of While the immediate focus in a volatile market may be on chaos, there is also opportunity," and it is through strategic survival and short-term gains, CFOs must not lose sight of cost management that CFOs can uncover these long-term sustainability. Strategic cost management opportunities and steer their organizations towards a involves making decisions that not only address immediate brighter future. challenges but also position the organization for future - Alaya Brown success. It's a delicate balancing act that requires foresight and a keen understanding of the organization's strategic goals. Communication and Transparency: In times of uncertainty, communication becomes a cornerstone of effective cost management. CFOs must maintain transparent communication with stakeholders, including employees, investors, and the board. Clearly articulating the rationale behind cost-cutting measures and the organization's overall financial strategy builds trust and confidence. Measuring and Monitoring Key Performance Indicators (KPIs): Establishing relevant Key Performance Indicators (KPIs) is crucial for monitoring the effectiveness of 28 February, 2024 www.thecioworld.com

32. Am Special Empowering Women Through Modest Fashion and Artistic Vision Celebrating Women , Cultivating Con?idence , and Embracing Uniqueness ! Our Story About Logo m Special is a visionary branding project curated The Am Special logo features a woman holding a golden by Moona Mohammed that confidently recognizes rose. The brand aims to showcase that every woman blooms A the potential of modest clothing to empower uniquely, just like the rose that blooms beautifully in its women. We take pride in providing high-quality, own way. The logo symbolizes the beauty every woman sustainable, and fashionable clothing that makes you feel deserves to shine through her eyes, radiating into her soul confident and comfortable. and making her look and feel highly respectable, elegant, and classy. Our curated collection offers a diverse range of modest fashion options, from casual to formal wear, empowering Vision you to embrace your unique identity with confidence and poise. Every piece is designed to celebrate your We aim to establish ourselves as a successful, modest individuality, enabling you to create a positive impact in fashion brand that provides women worldwide with your life and the lives of those around you. authentic, decent, and elegant clothing. Our seasonal collections are designed to cater to modern women, offering We believe every woman is special and deserves to feel that a wide range of stylish and modest wear suitable for any way, and Am Special is here to help you do that. Choose occasion. We endeavor to present women with many chic our brand today and experience the confidence and beauty and subtle options, allowing them to confidently express of wearing stylish and modest clothing, reflecting your true themselves while remaining true to their beliefs. self. Trust us to help you celebrate your individuality with confidence and grace. Mission The slogan of the brand is "EMBRACE YOURSELF WITH Our mission is to empower women by celebrating their STYLE." uniqueness. We aim to spread this message widely so that every woman feels valued and appreciated for who she is. "Embrace yourself with style" is a simple yet powerful You can join us in our efforts to uplift women by slogan that reminds us to celebrate our unique identity with collaborating with talented women and helping them grow. elegance and originality. Let's work together towards making a world where women can embrace their individuality without fear. The brand's success is a testament to the power of talent, hard work, and dedication, inspiring those who wish to pursue their dreams. 30 February, 2024 www.thecioworld.com

34. About the Brand Originally from India, Moona currently resides in Saudi Arabia, where she is fortunate to work with people from • Our brand is exclusively designed for women, proudly diverse cultural and geographical backgrounds in an art- celebrating their immense significance in the world. oriented environment. Moona has consistently pushed • Our range of clothes empowers women to confidently herself to achieve more and inspire those around her. She take on any role with grace and style while maintaining holds a master's degree in business administration and took their modesty. the initiative to create the "Together in Art" group. She has • Our brand produces high-quality, unique designs helped many emerging artists through this initiative by highlighting women's specialties while maintaining a organizing several art exhibitions. subtle aesthetic, elegance, and professional style. • Our main goal is to empower women to embrace their Moona's creative vision and unwavering determination are uniqueness and individuality. We collaborate with second to none. Her success in launching her clothing talented artists to support their creativity by combining brand, "Am Special," is a testament to her entrepreneurial fashion and art. mindset and artistic talent. She has inspired women to be • We create elegant and professional designs that proud of their cultural beliefs and traditions while showcase women's unique talents. Our team of embracing their uniqueness. She has become a role model experienced professionals is dedicated to providing for many by promoting the message of individuality. high-quality products that reflect the sophistication of Through her dedication to providing opportunities for modern women. We take pride in exceeding your emerging artists and her vision for "Am Special," Moona expectations. has become a confident and inspiring leader. Her innate talent for designing and styling has gained recognition for At Am Special, we are dedicated to creating elegant but also comfortable and stylish outfits. We offer ready-to-wear Am Special's exceptional styling abilities. Moona's story is attire that is expertly crafted, and we can also create tailor- a remarkable reminder that anything is possible with hard made outfits based on your specific requests. Our Exclusive work and a commitment to empowering oneself and others. Collection features unique, luxurious designs you won't find anywhere else. A message from the founder: We strive to provide customers with a new and enjoyable “You are special in your own way; embrace it.” shopping experience through our Am Special Brand. Our online platform is designed to make it easy to find the perfect dress to suit your needs. Our collections include various styles to cater to every mood and occasion. Whether you need a dress for a special event, a business meeting, or a casual outing, our online boutique has got you covered. If you can't find what you're looking for, contact us, and we will be happy to create a custom-made design tailored to your needs and preferences! About the Founder Moona Mohammed's journey is truly inspiring. She has become a renowned art curator and artist who gives back to her community. Moona introduced trendy yet modest fashion looks for women, which led to the successful launch of the "Am Special" brand. Her unwavering dedication to her creative pursuits and entrepreneurial endeavors is a shining example of what can be achieved with hard work, passion, and a commitment to empowering others. 32 February, 2024 www.thecioworld.com

36. CFOs as Strategic Partners! Collaborating with other C-Suite Executives for Business Success 34 February, 2024 www.thecioworld.com

37. ollaboration is the key to success in any organization, but how often do we truly harness the collective C power of our C-Suite executives? This question, posed by management guru Peter Drucker, underscores the pivotal role collaboration plays in achieving business success. In today's dynamic and competitive business landscape, the collaboration between Chief Financial Officers (CFOs) and other C-Suite executives is emerging as a strategic imperative. The traditional role of the CFO as a mere numbers cruncher is evolving into that of a strategic partner, actively contributing to organizational growth, innovation, and sustainability. In this article, we will explore the significance of CFOs as strategic partners and delve into the ways they can collaborate with other C-Suite leaders to drive business success. The Evolving Role of CFOs: Traditionally, CFOs were seen as guardians of financial data and gatekeepers of fiscal responsibility. Their primary focus was on managing budgets, financial reporting, and compliance. However, the business landscape has undergone a seismic shift, demanding a broader skill set from CFOs. Today's CFOs are expected to be strategic thinkers, leveraging financial insights to drive overall business strategy. As strategic partners, they must actively collaborate with other C-Suite executives to align financial objectives with broader organizational goals. Collaboration with CEOs: The relationship between the CFO and the Chief Executive Officer (CEO) is pivotal for a company's success. While the CEO sets the vision and direction, the CFO plays a crucial role in translating that vision into financial strategies. By collaborating closely, 35 February, 2024 www.thecioworld.com

38. CFOs can help CEOs make informed decisions by providing Collaboration with CMOs: In the age of data-driven financial insights, risk assessments, and scenario analyses. marketing, the collaboration between CFOs and Chief This partnership ensures that financial considerations are Marketing Officers (CMOs) is essential. CFOs can play a integral to strategic planning, fostering a more resilient and pivotal role in measuring the financial impact of marketing adaptive organization. campaigns, assessing the return on investment for various marketing channels, and ensuring that marketing budgets Effective collaboration between CFOs and CEOs also align with overall financial objectives. enhances transparency, as financial data is presented in a way that is easily understandable to non-financial executives. This By collaborating closely, CFOs and CMOs can create a more not only facilitates better decision-making but also aligns the robust framework for marketing accountability and entire leadership team with the company's financial goals. performance measurement. This alignment of financial and marketing strategies is vital for achieving a balance between Collaboration with CIOs and CTOs: In an era dominated by short-term revenue goals and long-term brand building. digital transformation, the collaboration between CFOs and Chief Information Officers (CIOs) or Chief Technology Conclusion: Officers (CTOs) is increasingly critical. Technology investments, ranging from enterprise resource planning As businesses navigate an increasingly complex and (ERP) systems to advanced analytics tools, have significant interconnected global landscape, the collaboration between financial implications. CFOs, therefore, need to work closely CFOs and other C-Suite executives has become with technology leaders to ensure that these investments align indispensable. CFOs are no longer confined to the role of with strategic objectives and deliver a measurable return on financial stewards; they are emerging as strategic partners, investment. actively contributing to the overall success of the organization. By collaborating with CEOs, CIOs, CHROs, Furthermore, the CFO's financial acumen can guide and CMOs, CFOs can leverage their financial expertise to technology decisions, ensuring that the company invests in drive innovation, manage risks, and ensure the sustainable innovations that not only drive operational efficiency but also growth of the business. As the old adage goes, "Teamwork contribute to revenue growth. This collaboration is makes the dream work," and in the C-Suite, collaboration is particularly important as businesses navigate the the key to unlocking the full potential of an organization. complexities of cybersecurity, data privacy, and the overall digital landscape. - Alaya Brown Collaboration with CHROs: The collaboration between CFOs and Chief Human Resources Officers (CHROs) is crucial for optimizing workforce management and aligning human capital strategies with financial goals. From budgeting for employee benefits to analyzing the financial impact of talent acquisition and retention initiatives, CFOs can provide valuable insights that contribute to a well-rounded HR strategy. By working together, CFOs and CHROs can address challenges related to workforce costs, productivity, and employee engagement. This collaboration becomes even more significant during periods of organizational change, such as mergers and acquisitions, where financial considerations and human capital strategies must be seamlessly integrated. 36 February, 2024 www.thecioworld.com

39. Subscription CIO

40. www.thecioworld.com