Digital Marketing Trends to Take Note of in 2020

1. When it comes to digital marketing, there are numerous trends you have to take into consideration to ensure you push your business forward and stay that one step ahead of your competition, driving more clients through your door or to your website to achieve the best end results. Every year, we see certain older trends making a comeback while new trends are being introduced. Staying updated on the current happenings in the industry and the demands of your audience can ensure you provide them with the best online experience, ensuring that they find what they are looking for quickly and effectively. The first trend you are going to want to focus on in 2020 is the customer’s experience. This year is all about the customer and there is a major shift when it comes to providing a quality service. Customer service is a priority this year, ensuring that your audience continues to come back time and time again. The focus for this year is to build a positive business image and provide the best service. The second essential trend for digital marketing in 2020 is adequate employee training. While customer experience is your first priority, research found that forty-six percent of customers would leave a brand if the employees were not knowledgeable and couldn't answer their questions with ease and confidence. Employee attitude can stoppotential clients from using your brand in the future or it can encourage them to keep coming back. Ongoing employee training is essential to your business success. In addition to this, voice search is becoming a predominant tool for smart phone users. More people are making use of the voice features to save themselves time and energy. As a result your digital marketing efforts need to take voice search into consideration. Voice search has changed digital marketing, ensuring the audience is catered to now and in the future. Further, customers expect more when they interact with different brands. What this means

2. is that you want to provide a personalized service. How do you achieve this when your client is just one of hundreds or thousands. Increasing data collection combined with advancements in technology can help you personalize your service to your audience. Remember, your audience is overwhelmed with marketing material each week from different companies. Eighty percent of your audience would prefer to work with a company that offers a personalized service. Strategy is more important than ever before combined with effective competitor and customer analysis. Your strategic marketing goals should be determined by the marketing tactics you can use to reach your audience. Your digital marketing should include email marketing, social media, search engine optimization, offline marketing and more. This ensures you reach a wider audience to boost your brand visibility and improve your conversion rates. SEO (search engine optimization) remains an essential part of digital marketing for 2020. SEO has also gone through some major transformations of late with new algorithms being introduced which concentrate onlocal audiences as wellas mobile device users.The algorithms have encouraged high quality content that adds value for your audience. Content needs to be optimized and algorithms and trends need to be met to ensure you continue to climb the ranks of SEO rather than being penalized. The final digital marketing essential for this year is user experience. Technical SEO continues to remain essential to achieve success. Your audience expects web pages to open within seconds, they expect to be able to navigate their way around your website with ease with the assistance of both internal and external links. About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us