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Tips on Mobile App Marketing

As a pre-launch plan, design a marketing plan around YouTube videos, bloging/vlogging, Facebook marketing and promoted Tweets etc.

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Tips on Mobile App Marketing

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  1. Tips on Mobile App Marketing

  2. Tip#1 : Create Anticipation As a pre-launch plan, design a marketing plan around YouTube videos, bloging/vlogging, Facebook marketing and promoted Tweets etc. This will create anticipation among targeted groups infuencing installations post launch.

  3. Tip#2 : Teasers & Press-Kit Before launching the app, create buzz among targeted users through sneak-peek teasers or short promo videos. Videos are a more engaging content form and can take word about your app viral. Also, have a Press-Kit ready for PR, media, Infuencers etc. This will help to create noise about your app, externally.

  4. Tip#3 : Optimized ASO Most users will discover your app through the App Store. It’s important therefore to have an optimized app store optimization strategy focusing on the app title, keywords, screenshots, tags and other factors that afect search, download etc.

  5. Tip#4 : Reviews & Ratings Be careful about when and how to request for reviews so as not to trigger spam flters. It’s a good idea to request for reviews when users have had a positive experience (eg. made a purchase). Alternatively, ofer free credits, extended subscription or any freebies in exchange of a review.

  6. Tip#5 : Other Channels Make the most of other niche networks and marketing channels. For instance, having ads on Google Display or Facebook can boost reach; trafc can be increased through targeted email campaigns; conversions can increase through strategic remarketing campaigns to users.

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