4 Effective Mobile Marketing Techniques for eCommerce Apps

1. 4 Effective Mobile Marketing Techniques for eCommerce Apps In the realm of digital marketing, mobile app developers of eCommerce applications can find it difficult to keep up with the ever-changing algorithms, practices, and software platforms. This creates an atmosphere that requires consistent learning, constant updates to paid marketing strategies, and steadfast innovation in order to keep up with competitors who are ahead of the curve. Luckily, while trying to read through the white noise of the changing landscape, there are a few basic channels that you can rely on to provide you with effective and consistent results. Let’s explore four effective mobile marketing techniques you can use with your eCommerce application to ensure that you get the most out of your paid marketing plan. Basic Point One: Use Search Engine Optimization to Increase Search Rankings We all know that it can take months of hard work just to increase the rank of your website by one to two results, and unfortunately, the same goes for mobile applications. Once your application has launched, pay attention to the number of downloads and reviews you receive. Why? Daily downloads determine how well your application ranks for a specific category. The kicker, a large number of downloads will skyrocket your application on the charts but you need consistent downloads to keep the flow of traffic and retain your ranking.

2. Reviews, on the other hand, are the best way to ensure that your application remains relevant within the market. The best way you can secure ongoing reviews is to provide regular updates that address the usability, functionality, and user-experience of your application. The more you listen to the feedback given and implement it, the more likely it is that your app will remain visible to your audience. Basic Point Two: Use Paid Advertising That is Heavy With Images Where paid advertising is concerned, mobile applications are all about user-experience. This means that you want to keep your advertising visually appealing. Consider using bigger call-to-action buttons to make it easier for mobile users to click on your buttons, and use different types of banner sizes so that they are re-sized correctly no matter what device they show up on. This allows you to target your audience both on mobile and on desktop. Basic Point Three: Use Social Media Platforms When it comes to businesses, social media platforms are a necessity as they have become a way to extend your visibility to the masses. This is no different for mobile eCommerce platforms that need to leverage large amounts of traffic to their shopping carts. For social media to have a direct impact, eCommerce applications need to point customers towards product images, which when clicked, take the customer to the mobile website where they can purchase the desired product. By using social media campaigns, you can use existing marketing tactics to create a seamless and easy eCommerce shopping experience. Basic Point Four: Use Location Based Marketing Geolocation is a great way to strategically target an audience around a specific region (North America) or event (the Olympics). Why is this important for eCommerce applications specifically? It allows you to target opportunities that are relevant to your product niche in market areas where your competitors may be pulling ahead. Beyond this, by knowing where your customers are coming from location-wise, you can better understand how to drive qualified traffic towards your store. All in all, despite how difficult it may be to keep up with the ever-changing practices of digital marketing, if you strategically leverage the above points, you will be able to retain consistent results. If the tips above have helped you, feel free to reach out to us here at​​Amrev Media​;​ we would be happy to help you out with your eCommerce application needs.