As we mentioned in our previous blog, we will now talk about how some of the big companies are approaching Virtual Reality and changing the way things are done.
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How brands are embracing VR: Part 1-A leap of faith with VR
As we mentioned in our previous blog, we will now talk about how some of the big companies are
approaching Virtual Reality and changing the way things are done. And to start with this series of ours,
what could be better than a community engagement and upliftment programme. Dont you worry, we
are not planning to take you down a preachy road but just on a fun run associated with a cause. Sounds
exciting, right? So with this weeks blog lets talk about how the title sponsor of Asias largest marathon,
Standard Chartered, gave a new meaning to the Virtual Reality technology and took it to unexpected
Running a marathon is an experience to cherish. While many do so every year, others just dream of it.
Standard Chartered Mumbai Marathon, the Asias largest mass participation sporting event is no less
than a phenomenon now, with more than 40,000 people participating in it every year. But as we said,
not everyone gets to cherish the dream of being part of such a large scale event. While many people
cant be physically present for the marathon because of individual reasons, there are a lot more who
might not have heard of what a marathon is. So chalking out the same issues, Standard Chartered
wondered that yes many people cant come to the marathon but what if marathon goes to all such
people? Well, however weird it may sound, the company actually managed to do this and all thanks to
one and only Virtual Reality. This marked the inception of the 2016 Run For A Reason campaign- a
virtual 360-degree first digital initiative that was aimed at helping the masses connect with the Standard
Chartered Mumbai Marathon on a personal level and cherish this experience. With no intentions of
bragging, this Virtual Reality 360-degree runwas made possible by SpectraVR Studios, Indias premiere
full stack Virtual Reality content studio as it is the only one in the country with in-depth knowledge and
experience of VR 360-degree filmmaking.
Standard Chartered launched its much talked about campaign with a short video titled, Why I Run,
which focused on delivering the emotions of what running means to a Mumbaikar, bringing across the
feeling of it being more than just a physical activity. The true vision of the campaign was to bring the
experience of a marathon to the maximum possible number of people, standing true to which it
introduced the Indias first Standard Chartered Mumbai Marathon (SCMM) Virtual Run. With the help of
a treadmill and the Gear VR, a virtual environment was created and an immersive and engaging
experience was delivered where people could feel just like being part of a marathon.
Talking of the initiative, one of the heads of the company was quoted saying, We wanted to do
something beyond the usual, where we could give a taste of what it is like to be a part of the SCMM
even if you arent a part of the actual marathon itself. Using the new and upcoming 360 VR video
technology to shoot some of the actual locations of the marathon route, we created a first -of- its- kind
immersive experience, aimed at bringing the Marathon to those who may not be able to physically
participate on the race day. Anyone can now experience the Virtual Run either on youtube or by
connecting it to an HMD.
But, this was just a small part of the campaign. As previously mentioned, the company literally took the
technology to unexpected places. In association with WASHE (Water, Sanitation, Hygiene Education),
Standard Chartered enabled the girls studying in municipality schools to experience the first marathon
of their lives with the SCMM Virtual Run. As a matter of fact, these girls walk/run up to 5kms every day
to use a washroom because of lack of facilities in the villages. But because of Standard Chartereds
initiative, for once they found another reason to run and a truly joyful one. Isnt that so much of
goodness at once? Well, do watch the video to see how this emerging technology is becoming the little
bundle of joy.
As one of the organizers of the marathon rightly pointed that, The reception has truly been
overwhelming. But nothing beats the look on a 9-year olds face when she is introduced to virtual
reality. That makes everything worth it.
Like we say, the opportunities with Virtual Reality are boundless, all you need to do is try your hands at
it. Do keep us updated on anything about VR that you come across and keep watching this space to
know about more such amazing applications of the technology.