Air Asia – Friendsy Facebook CampaignIn 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget.They needed brand awareness…fastSo, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friendsThe plane would be entirely theirs plus Air Asia would fund a 3-day vacationAnd they could even choose seats for all of their friendsResult? The whole campaign got viral and fan base of Air Asia got increased by 30%It generated a PR worth $1.5 millionAround 2,300,000 people engaged with this contest
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
AIR ASIAFRIENDSY FACEBOOK CAMPAIGN
WHAT AIR ASIA DID???