Air asia friendsy facebook campaign
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Case Study: AirAsia Friendsy | Top Viral Social Media Campaign PowerPoint PPT Presentation


Air Asia – Friendsy Facebook CampaignIn 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget.They needed brand awareness…fastSo, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friendsThe plane would be entirely theirs plus Air Asia would fund a 3-day vacationAnd they could even choose seats for all of their friendsResult? The whole campaign got viral and fan base of Air Asia got increased by 30%It generated a PR worth $1.5 millionAround 2,300,000 people engaged with this contest

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AIR ASIAFRIENDSY FACEBOOK CAMPAIGN


STARTING POINT

  • Air Asia started flights from Sydney to Kuala Lumpur

  • Air Asia is a small airline compared to others

  • Air Asia wanted to promote their new flights


BUT


Air Asia

were up against fierce competition


Air Asia were lacking in marketing budget They needed brand awareness


WHAT AIR ASIA DID???


Air Asia decided to launch facebook contest


AIR ASIA FRIENDSY

  • One could win a plane for himself and up to 302 facebook friends

  • Just one need to do is work out which friends to invite


RESULT

  • Campaign got viral

  • Around 2,300,000 people engaged with this contest


THANK YOU!!!


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