Air asia friendsy facebook campaign
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Air Asia – Friendsy Facebook Campaign\n\nIn 2012 Air Asia started flights from Sydney to Kuala Lumpur. \n\nBut… they were up against fierce competition and lack of marketing budget.\n\nThey needed brand awareness…fast\n\nSo, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends\n\nThe plane would be entirely theirs plus Air Asia would fund a 3-day vacation\n\nAnd they could even choose seats for all of their friends\n\nResult? \n\nThe whole campaign got viral and fan base of Air Asia got increased by 30%\n\nIt generated a PR worth $1.5 million\n\nAround 2,300,000 people engaged with this contest

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Air asia friendsy facebook campaign

AIR ASIAFRIENDSY FACEBOOK CAMPAIGN


Starting point
STARTING POINT

  • Air Asia started flights from Sydney to Kuala Lumpur

  • Air Asia is a small airline compared to others

  • Air Asia wanted to promote their new flights



Were up against fierce competition

Air Asia

were up against fierce competition


Air asia were lacking in marketing budget they needed brand awareness
Air Asia were lacking in marketing budget They needed brand awareness




Air asia friendsy
AIR ASIA FRIENDSY

  • One could win a plane for himself and up to 302 facebook friends

  • Just one need to do is work out which friends to invite


Result
RESULT

  • Campaign got viral

  • Around 2,300,000 people engaged with this contest



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