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Video Killed the Reference Desk. Nyssa Walsh Oregon College of Oriental Medicine. Libraries in viral videos. Libraries in viral videos. Libraries in viral videos. Viral marketing. According to the New York Times in 2007:.

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Video killed the reference desk l.jpg

Video Killed the Reference Desk

Nyssa Walsh

Oregon College of Oriental Medicine


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Libraries in viral videos


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Libraries in viral videos


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Libraries in viral videos


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Viral marketing


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According to the New York Times in 2007:

“Mentos sales in the United States climbed nearly 20 percent last year, their highest such increase ever. ‘It is safe to say the whole…Mentos geyser craze was a big part of the increase,’ said Pete Healy, the company’s vice president for marketing.”


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What happens when your patrons

search for you?


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YouTube and Vimeo as social networking: link videos to your library’s Twitter account, Facebook status, RSS feed, LinkedIn…


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Title: Database Search Tutorial

Author: Portland Public Library

020-(viral video)

040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ

245-Database search tutorial.

260-Portland, OR :|Portland Public Library :| cc2009

300-1 minutes, 30 seconds

605-Libraries -- Search Techniques -- Database searching -- Research guide -- Library training

Use your videos to provide a resource to your patrons


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Title: Librarians Sing the Blues

Author: Portland Public Library

Include your videos in your OPAC as part of your collection

020-(viral video)

040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ

245-Librarians sing the blues.

260-Portland, OR :|Portland Public Library :| cc2010

300-3 minutes, 30 seconds

605-Libraries -- Entertainment – Library Entertainment -- Blues -- Education -- Outreach


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Videos for reference


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Addressing the needs of all users


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Videos as outreach

A chance to show users what your library provides


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Be creative!

Use the talents of your library

Recruit your patrons


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Will video kill the reference desk?

…no.


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References

Marian librarian: http://www.youtube.com/watch?v=mYCd20y7Hu0Librarians do Gaga: http://www.youtube.com/watch?v=a_uzUh1VT98Study like a scholar: http://www.youtube.com/watch?v=2ArIj236UHsDiet coke and mentos: http://www.youtube.com/watch?v=hKoB0MHVBvMNew York Times Mentos article: http://www.nytimes.com/2007/02/20/business/smallbusiness/20eep.html

YouTube logo: http://thenextweb.com/socialmedia/2010/07/04/youtube-hacked-justin-bieber-videos-targeted/Comscore Youtube search engine" http://www.prnewswire.com/news-releases/comscore-releases-october-2009-us-search-engine-rankings-70302002.htmlSocial networking image: http://www.whitecrossroads.com/seo/social-networking-seo.htmlLecturer: http://www.sierracollege.edu/ejournals/jsnhb/v1n3/twain.htmlIpad: http://venturebeat.com/2010/09/17/the-ipad-effect-on-laptops-negative-sales-growth-best-buy-ceo-claims-notebook-sales-halved/1040: http://www.goodhousekeeping.com/home/organizing/clean-out-clutterLearning style infographic: http://www.wmaker.net/mapizeportal/Data-Visualization_a92.htmlLibrary staff: http://units.sla.org/chapter/clis/newsprofile.htmlLibrary patrons: http://picasaweb.google.com/vgrangerdls/VirtualTourOfDLS#Lolcat:http://dgoshorn.com/blog/


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