roger dow president ceo travel industry association interview with john zogby april 2005
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U.S. Share of World Tourism - PowerPoint PPT Presentation


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“U.S. image is a problem. People are reconsidering whether or not they want to spend their money here. It is now 30% cheaper to be in the U.S. —we are ‘on sale and not crowded.”. - Roger Dow, President & CEO Travel Industry Association Interview with John Zogby, April 2005.

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roger dow president ceo travel industry association interview with john zogby april 2005

“U.S. image is a problem. People are reconsidering whether or not theywant to spend their money here.It is now 30% cheaper to be in the U.S.—we are ‘on sale and not crowded.”

- Roger Dow, President & CEO Travel Industry Association Interview with John Zogby, April 2005

u s share of world tourism
U.S. Share of World Tourism

Year % Share Travelers to U.S.

2000 7.4 51.2 million

2001 6.9 46.9 million

2002 6.3 43.5 million

2003 5.9 41.2 million

2004 6.0 46.1 million

- Travel Industry Association

an increase of 1 share would result in
An Increase of 1% Share Would Result in:
  • 7.6 million additional arrivals to the U.S.
  • $12.3 billion additional spending in the U.S.
  • 150.4 thousand additional jobs
  • $3.3 billion in additional payroll
  • $2.1 billion in additional tax revenues
where tourists would rather go
Where Tourists Would Rather Go
  • Australia
  • Italy
  • New Zealand
  • Canada
  • Switzerland
  • United States

Anholt NBI Study, June 2005

positive feelings towards the u s

70%

66%

61%

60%

60%

52%

50%

50%

46%

45%

44%

41%

40%

28%

27%

30%

17%

20%

10%

0%

Canada

UK

Japan

Germany

France

Brazil

Positive Feelings Towards the U.S.

Visitors

Non-Visitors

Source: TIA Analysis of GMI Survey Data

positive feelings towards american people

90%

78%

77%

80%

72%

68%

66%

70%

66%

65%

60%

56%

60%

55%

48%

50%

44%

40%

30%

20%

10%

0%

Positive Feelings Towards American People

Visitors

Non-Visitors

Canada

UK

Japan

Germany

France

Brazil

Source: TIA Analysis of GMI Survey Data

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