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“U.S. image is a problem. People are reconsidering whether or not they want to spend their money here. It is now 30% cheaper to be in the U.S. —we are ‘on sale and not crowded.”. - Roger Dow, President & CEO Travel Industry Association Interview with John Zogby, April 2005.
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“U.S. image is a problem. People are reconsidering whether or not theywant to spend their money here.It is now 30% cheaper to be in the U.S.—we are ‘on sale and not crowded.” - Roger Dow, President & CEO Travel Industry Association Interview with John Zogby, April 2005
U.S. Share of World Tourism Year % Share Travelers to U.S. 2000 7.4 51.2 million 2001 6.9 46.9 million 2002 6.3 43.5 million 2003 5.9 41.2 million 2004 6.0 46.1 million - Travel Industry Association
An Increase of 1% Share Would Result in: • 7.6 million additional arrivals to the U.S. • $12.3 billion additional spending in the U.S. • 150.4 thousand additional jobs • $3.3 billion in additional payroll • $2.1 billion in additional tax revenues
Where Tourists Would Rather Go • Australia • Italy • New Zealand • Canada • Switzerland • United States Anholt NBI Study, June 2005
70% 66% 61% 60% 60% 52% 50% 50% 46% 45% 44% 41% 40% 28% 27% 30% 17% 20% 10% 0% Canada UK Japan Germany France Brazil Positive Feelings Towards the U.S. Visitors Non-Visitors Source: TIA Analysis of GMI Survey Data
90% 78% 77% 80% 72% 68% 66% 70% 66% 65% 60% 56% 60% 55% 48% 50% 44% 40% 30% 20% 10% 0% Positive Feelings Towards American People Visitors Non-Visitors Canada UK Japan Germany France Brazil Source: TIA Analysis of GMI Survey Data
