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Radio Capabilities

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Radio Capabilities Our team is comprised of 14 individuals ... - PowerPoint PPT Presentation


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Radio Capabilities. Our team is comprised of 14 individuals with broadcast and marketing backgrounds and over 100 combined years industry experience. Our specialties include: Direct Marketing Direct Response Personality Endorsements Promotion and Event Marketing

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radio capabilities

Radio Capabilities

Ourteamis comprised of 14 individuals with broadcast and marketing backgrounds and over 100 combined years industry experience. Our specialties include:

Direct Marketing

Direct Response

Personality Endorsements

Promotion and Event Marketing

Coop and Co-Brand Marketing

about our radio service

About Our Radio Service

4100+ broadcast PARTNERSHIPS resulting in access to the most competitive rates, influential on-air personalities and partnerships with KEY broadcast MANAGEMENT teams.

VOLUME, TRACK RECORD AND EXPERTISE to grant our clients access to the smartest and best solutions radio has to offer.

THREE OFFICES: CHICAGO, NEW YORK, AND LOS ANGELES TO MAXIMIZE DAILY WORK HOURS.

EXTENSIVE RESEARCH CAPABILITY and DATABASE.

We monitors campaigns daily and optimizes weekly to maximize sales and deliver target ROI.

WE CREATE AND PRODUCE UNIQUE, HIGH QUALITY, EFFECTIVE CAMPAIGNS THAT BREAK THROUGHT THE CLUTTER AND DELIVER.

why radio
WHY Radio?
  • RADIO ranks as the top source of music discovery for 65% of people who pay for music downloads, and 62% of those who describe themselves as "music aficionados.” (2008 Jupiter Research/Ipsos study)
  • RADIO is TARGETABLE

Top-selling genres in 2008, by market share: Rock, 31.8% ; Rap/Hip Hop, 10.7%; R&B/Urban, 10.2%; Country, 11.9%; Pop, 9.1%. (RIAA, 2009)

Age by bracket of music purchasers ( share of 2000 purchases in parentheses): 10-14, 7.3% (8.9%); 15-19, 10.9% (12.9%); 20-24, 10.1% (12.5%); 25-29, 8.3% (10.6%); 30-34, 8.9% (9.8%); 35-39, 9.8% (10.6%); 40-44, 11.0% (9.6%); 45+, 33.7% (23.8%). (RIAA, 2009)

  • REACH!…RADIO REACHES 90% of 12 - 24 year olds weekly - and they spend an impressive 679,500,000 hours tuned in every week.
  • Weekly Reach over 234,000,000.
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WHY Radio?

  • Listeners have a RELATIONSHIP and an emotional connection to their favorite Radio Station. These consumers TRUST stations to deliver music and messages relevant to their lifestyle. What could be more relevant than delivering an advertisement And/or in-program content promotion highlighting a New Artist release!
  • RADIO CAN DELIVER for TEC CLIENTS :
  • New Music introduction/ features
  • CD and or CD sampler giveaways with on-air and online exposure
  • Artist vignettes
  • On-Air Takeover promotions highlighting Artist/ New Release
  • Concert flyaway\'s (DIRECT RESULTS can often provide air/ hotel)
  • Guerrilla marketing/ Street marketing
  • Radio reaches on-the-go consumers. Radio takes your selling message to more consumers in more places than any other medium because people listen to radio virtually everywhere – at home, at work, at play and in car as they sing at the top of their lungs!
radio targets the consumer seeking music

Radio Targets the Consumer seeking MUSIC!

Scarborough Study USA 2009

Listen/Download Music in the past 30 days

Among Adults 18+, Listeners of KROQ-FM in Los Angeles are 88% more likely to Download/Listen to Music on the Internet than other radio stations in the market.

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Radio Targets the Music/ Video Consumer

Shopped At Any Music/Video Store in the Past Year

Among Adults 18+, Listeners of KHKS-FM in Dallas-Ft.Worth are 22% more likely to Shop at Any Music/Video store in the Past Year than other radio stations in the market.

Scarborough Study USA 2009

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In Addition to Radio…

We can help you with

EVERYTHING AUDIO!

  • STREAMING + Online display impressions
  • Consumers are getting radio from a new box …desktops, laptops, mobile phones with over a million coming on board every month.

Our team partners with Pandora, AccuRadio, Target Spot, Clear Channel Broadcasting, CBS and virtually every online and streaming marketing opportunity.

NETWORK RADIO includes:

Premiere, Westwood One, Dial Global, TRN, Regional and State Networks

melanie fiona ledisi artie lange silversun pickups three days grace muse cage the elephant
Melanie Fiona

Ledisi

Artie Lange

Silversun Pickups

Three Days Grace

Muse

Cage the Elephant

slide13

Thank You

13

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