Planning Your Ecotourism Products Workbook. Department of Tourism – Region III RD Ronnie Tiotuico Adapt to the unexpected, Create the desirable, Avoid the undesirable. Definition of Ecotourism. World Tourism Organization
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Department of Tourism – Region III
RD Ronnie Tiotuico
Adapt to the unexpected, Create the desirable, Avoid the undesirable.
World Tourism Organization
“Traveling to undisturbed natural areas with specific object of studying, admiring and enjoying the scenery and its wild plants and animals as well as any existing cultural aspects found in those areas.”
“A purposeful travel to natural areas to understand the culture and natural history of the environment taking care not to alter the integrity of the ecosystem while producing economic opportunities that make the conservation of natural resources beneficial to local people.”
Pacific Asia Travel Association
“A form of tourism inspired primarily by the natural history of an area, including its indigenous cultures. The ecotourist visits relatively underdeveloped areas in the spirit of appreciation, participation and sensitivity. Non-consumptive use of wildlife and natural resources and contributes to the visited area through labor or financial means aimed at directly benefiting the conservation issues in general and to the specific needs of the locals.”
Rich natural attractions and conducive to travel
Unique features and education to visitors
Rich in flora and fauna, endemic/endangered species
Not frequented by commercial tourists
Native traditions of local people remain untouched
Rich in biodiversity
Beneficial to local host population
In 1950, only 25 million international tourists worldwide
In 1997, nearly 25 times larger at 613 million international arrivals
Direct receipts stood at US$448 billion
WTO predicts by 2010, arrivals will increase to 1.018 billion or 71% more tourists than in 1996.
Direct receipts to rise to US$1.55 trillion by 2010
To provide socially and environmentally responsible tourism at a profit
Implement sustainable economic development
Your Mission Statement is:
Encourage community involvement
All resources are inventoried on the ff: criteria:
2. ability to draw visitors
3. accessibility and availability of services
5. contribution to environmental and cultural protection.
Ecotourism Products can be grouped according to:
There are two sources of market demand that can contribute to determining an ecotourism product.
Primary research generates data, directly from the travel trade or consumers that is used to shape the ecotourism product. It is gathered by:
Secondary or desk research is provided by the literature and survey results that have been prepared by others. At the regional, provincial or community level, it may include:
Depending on your location, the competition may be in an adjacent province or region, or another ASEAN country. It is important to appreciate that similar ecotourism operators in an adjacent area may be a collaborator or contributor to your overall package.
Name of Competitor? _______________
Its Product Component: _____________
Its Competitive Features and Special Appeal? _________________________
Market Origin? _____________________
Price Structure? ___________________
Marketing Approach? _______________
Places to Visit/Activities:
Services/Facilities to be offered:
Total Net Cost:
It responds to the definition of Eco-Tourism
It responds to the development strategy
It meets Important Ecotourism criteria
Suggested Components of a Marketing Budget:
ADVERTISING e.g. brochures, newsletter, newspaper
SALES e.g. trade shows, fam trips, exhibits and displays, AVPs, web
MARKETING e.g. data analysis, surveys, questionnaires
ROLES AND RESPONSIBILITIES
There are variety of agencies, associations, organizations and companies responsible for the implementation of a Development Strategy. A matrix that outlines the specific responsibility assure response to the opportunity as well as Action.
Culture of Tourism
Tourism Awareness Seminar
Basic Tour Guiding Techniques
Waitering and Bartending Seminar
Front Office Management
Tourism and E-Commerce
Travel Agency Operation
NOTE: The following 10 questions provide approximation to determine the level of friendliness of a certain tourist-oriented place. Provide 10 points for each favorable answer. A passing score is 60. Anything less may probably spell trouble.