The keys to raising money for your venture
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Part 1 - Why Internet - PowerPoint PPT Presentation

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The Keys to Raising Money for Your Venture. Presented By Stu Benton. Where Do You Get The Money?. Start Up or Seed Capital ( Less than $1 million) Friends and family Angel investors Industry partners Venture Capital Funds Product in market Paying customers Boot strap.

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The Keys to Raising Money for Your Venture

Presented By

Stu Benton

Soundview Partners

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Where Do You Get The Money?

  • Start Up or Seed Capital ( Less than $1 million)

    • Friends and family

    • Angel investors

    • Industry partners

  • Venture Capital Funds

    • Product in market

    • Paying customers

  • Boot strap

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The Five Key Factors Investors Look For

  • People

  • People

  • People

  • Market

  • Product

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The Three Risk Areas Investors Consider

  • Management risk

  • Market risk

  • Technology risk

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The Best Technology NEVER Wins!!The Best Marketing Will Win!!

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You Need Three Key Things to Ask For Money

  • Tell The Story Of Your Company In Increasing Detail

    • Telephone Pitch [Elevator Pitch]

    • Executive Summary

    • Team Presentation

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The Telephone Pitch

  • One to two minutes max

  • Get foot in the door

  • Four Key Items

    • This is the problem

    • This is how we solve it

    • This is how we’re different

    • This is who we solve it for

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The Executive Summary

  • One Page

  • Clear, concise, brief, no buzz words

  • Your mother should understand it

  • Get VCs to let you in the door

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The Executive Summary

  • Opening sentence: crystal clear statement of what your company does

  • The compelling need

  • How your company fills the need

  • The value proposition

    • Cost savings

    • Improved performance

  • Your competitive advantage

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The Executive Summary

  • Customers/Prospects

  • Market size and industry forces

  • Briefly explain how company and technology work

  • Project into the future

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Presentation Guidelines

  • 15-20 slides

  • Plain background, logo on all slides

  • Slides are an outline

  • Short words and phrases…no jargon

  • 7 by 7 rule

  • No clipart,animation & etc…appear only

  • Slides or speaker

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Objective Of The Presentation

  • To get the investor interested enough to go the next step…..due diligence

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What is The Presentation?

  • Bare bones version of business model

    • What is the business problem you solve?

    • What is the value proposition?

    • Who are your customers?

    • Who is your competition?

    • How do you differentiate yourself?

    • How do you make money?

    • How much money?

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The First Four Slides Make Or Break Your Presentation

  • Announce the problem and how you solve it

  • Slide 1: Title Slide ….Introduce yourself and team

  • Slide 2: What’s the compelling need

  • Slide 3: How you satisfy this need

  • Slide 4: What’s the size of the market

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Slide 2: Compelling Need/Business Problem

  • What is the problem

  • How significant is it

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Slide 3: How You Solve This Problem

  • Overview of how you solve this problem

  • Your value proposition..

    • Cost Savings

    • More efficient

  • Actual customers/prospects…what they say

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Slide 4: The Market

  • How Big

  • How fast is it growing

  • Who are the customers

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Slide 5: Highlights of Your Company

  • Employees

  • Revenue size…if any

  • Products Status

  • Patents

  • Where is the company today

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Slide 6: Industry Trends

  • Industry forces [Drivers]

    • Serious

    • Sustainable

  • What this means for the future

  • How/why you exploit driving forces

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Slide 7: Product/Service Overview

  • Product families..beta..prototype

  • How do they work

    • Show & tell

  • Market focus

  • What is unique

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Slide 8: Your Competitive Advantage

  • How customers do things now

  • Drawbacks, problems

  • How impacts customers bottom line

  • Strategic problems

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Slide 9: How You Solve This Problem

  • Specifically how you solve the problem

  • Your value proposition…hard facts $,%

    • Cost savings

    • Performance

  • Customers/prospects

    • Use as examples…what are they doing

    • Get quotes

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Slide 10: Competition

  • Demonstrate complete understanding

  • Rational, objective and measurable argument

  • Who are they

    • Direct/Indirect

    • Potential

  • How do they compare

  • How are they doing

  • How does the market see them

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Slide 11: Your Competitive Advantages

  • Why you will win

  • Do differently

  • Why they can’t

  • Real advantages

  • Nine to twelve months time advantage

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Slide 12: The Future

  • Opportunities to leverage technology

  • New products

  • New Markets

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Slide 13: Financials

  • Quarterly sales and net income

  • Two Years, eight quarters

  • Show when breakeven

  • Assumptions..How derived

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Slide 14: Financials

  • Five year sales and income

  • By year

  • Assumptions

  • Logic behind #’s

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Slide 15: Financials

  • Financial Model

  • Table

  • %’s

    • Gross Margin

    • Sales Cost

    • G&A

    • Research & Development

  • Logic behind #’s

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Slide 16: Management Team

  • Present team & experience

  • Unfilled positions and timing

  • Advisory board & experience

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Slide 17: Summary

  • Key four points

    • What’s the problem

    • Here’s how we solve it

    • Here’s our advantage

    • Here’s the market we solve it for

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Slide 18: Ask for the Money

  • Here’s how much we need

    $3 million

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Two More Things You Need

  • List of references

  • Ten page business plan

    • Use presentation as outline

    • Leave behind

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Giving The Presentation

  • Practice, practice practice

  • You’re a team

  • Have all your facts

  • Get them asking questions

  • Get them on you side

  • Get their feedback

  • Follow up

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Buy This Book



Rob Ryan

Founder of Ascend Communications

Founder of Start-up Boot Camp

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