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The Keys to Raising Money for Your Venture

The Keys to Raising Money for Your Venture. Presented By Stu Benton. Where Do You Get The Money?. Start Up or Seed Capital ( Less than $1 million) Friends and family Angel investors Industry partners Venture Capital Funds Product in market Paying customers Boot strap.

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The Keys to Raising Money for Your Venture

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  1. The Keys to Raising Money for Your Venture Presented By Stu Benton Soundview Partners

  2. Where Do You Get The Money? • Start Up or Seed Capital ( Less than $1 million) • Friends and family • Angel investors • Industry partners • Venture Capital Funds • Product in market • Paying customers • Boot strap Soundview Partners

  3. The Five Key Factors Investors Look For • People • People • People • Market • Product Soundview Partners

  4. The Three Risk Areas Investors Consider • Management risk • Market risk • Technology risk Soundview Partners

  5. The Best Technology NEVER Wins!!The Best Marketing Will Win!! Soundview Partners

  6. You Need Three Key Things to Ask For Money • Tell The Story Of Your Company In Increasing Detail • Telephone Pitch [Elevator Pitch] • Executive Summary • Team Presentation Soundview Partners

  7. The Telephone Pitch • One to two minutes max • Get foot in the door • Four Key Items • This is the problem • This is how we solve it • This is how we’re different • This is who we solve it for Soundview Partners

  8. The Executive Summary • One Page • Clear, concise, brief, no buzz words • Your mother should understand it • Get VCs to let you in the door Soundview Partners

  9. The Executive Summary • Opening sentence: crystal clear statement of what your company does • The compelling need • How your company fills the need • The value proposition • Cost savings • Improved performance • Your competitive advantage Soundview Partners

  10. The Executive Summary • Customers/Prospects • Market size and industry forces • Briefly explain how company and technology work • Project into the future Soundview Partners

  11. Presentation Guidelines • 15-20 slides • Plain background, logo on all slides • Slides are an outline • Short words and phrases…no jargon • 7 by 7 rule • No clipart,animation & etc…appear only • Slides or speaker Soundview Partners

  12. Objective Of The Presentation • To get the investor interested enough to go the next step…..due diligence Soundview Partners

  13. What is The Presentation? • Bare bones version of business model • What is the business problem you solve? • What is the value proposition? • Who are your customers? • Who is your competition? • How do you differentiate yourself? • How do you make money? • How much money? Soundview Partners

  14. The First Four Slides Make Or Break Your Presentation • Announce the problem and how you solve it • Slide 1: Title Slide ….Introduce yourself and team • Slide 2: What’s the compelling need • Slide 3: How you satisfy this need • Slide 4: What’s the size of the market Soundview Partners

  15. Slide 2: Compelling Need/Business Problem • What is the problem • How significant is it Soundview Partners

  16. Slide 3: How You Solve This Problem • Overview of how you solve this problem • Your value proposition.. • Cost Savings • More efficient • Actual customers/prospects…what they say Soundview Partners

  17. Slide 4: The Market • How Big • How fast is it growing • Who are the customers Soundview Partners

  18. Slide 5: Highlights of Your Company • Employees • Revenue size…if any • Products Status • Patents • Where is the company today Soundview Partners

  19. Slide 6: Industry Trends • Industry forces [Drivers] • Serious • Sustainable • What this means for the future • How/why you exploit driving forces Soundview Partners

  20. Slide 7: Product/Service Overview • Product families..beta..prototype • How do they work • Show & tell • Market focus • What is unique Soundview Partners

  21. Slide 8: Your Competitive Advantage • How customers do things now • Drawbacks, problems • How impacts customers bottom line • Strategic problems Soundview Partners

  22. Slide 9: How You Solve This Problem • Specifically how you solve the problem • Your value proposition…hard facts $,% • Cost savings • Performance • Customers/prospects • Use as examples…what are they doing • Get quotes Soundview Partners

  23. Slide 10: Competition • Demonstrate complete understanding • Rational, objective and measurable argument • Who are they • Direct/Indirect • Potential • How do they compare • How are they doing • How does the market see them Soundview Partners

  24. Slide 11: Your Competitive Advantages • Why you will win • Do differently • Why they can’t • Real advantages • Nine to twelve months time advantage Soundview Partners

  25. Slide 12: The Future • Opportunities to leverage technology • New products • New Markets Soundview Partners

  26. Slide 13: Financials • Quarterly sales and net income • Two Years, eight quarters • Show when breakeven • Assumptions..How derived Soundview Partners

  27. Slide 14: Financials • Five year sales and income • By year • Assumptions • Logic behind #’s Soundview Partners

  28. Slide 15: Financials • Financial Model • Table • %’s • Gross Margin • Sales Cost • G&A • Research & Development • Logic behind #’s Soundview Partners

  29. Slide 16: Management Team • Present team & experience • Unfilled positions and timing • Advisory board & experience Soundview Partners

  30. Slide 17: Summary • Key four points • What’s the problem • Here’s how we solve it • Here’s our advantage • Here’s the market we solve it for Soundview Partners

  31. Slide 18: Ask for the Money • Here’s how much we need $3 million Soundview Partners

  32. Two More Things You Need • List of references • Ten page business plan • Use presentation as outline • Leave behind Soundview Partners

  33. Giving The Presentation • Practice, practice practice • You’re a team • Have all your facts • Get them asking questions • Get them on you side • Get their feedback • Follow up Soundview Partners

  34. Buy This Book “Smartups” By Rob Ryan Founder of Ascend Communications Founder of Start-up Boot Camp Soundview Partners

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