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Physical Facilities of Retailers. location design layout. Forms of Retailing. independents corporate chains Franchising and other VMS. Other VMS. retail co-operatives and voluntary chains product and trade name franchising. Major Types of Retailers. department stores discount houses.

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Presentation Transcript
forms of retailing
Forms of Retailing
  • independents
  • corporate chains
  • Franchising and other VMS
other vms
Other VMS
  • retail co-operatives and voluntary chains
  • product and trade name franchising
major types of retailers
Major Types of Retailers
  • department stores
  • discount houses
limited line retailers
Limited-line Retailers
  • specialty stores
  • off-price retailers include factory outlets
  • category-killer
other forms of retailing
Other Forms of Retailing
  • supermarket
  • convenience
  • warehouse club
nonstore retailing
Nonstore Retailing
  • direct selling
  • telemarketing
  • direct marketing
online retailing
Online Retailing
  • struggled to become profitable
  • shopping-cart abandonment
retailing management
Retailing Management
  • positioning
  • managing seasonal and fashion cycles
  • retailers will place greater emphasis on convenience, customer service, and customer retention
exercise
EXERCISE
  • 1. Select a retail sector you know, such as fashion, sports equipment, banks, etc.
  • 2. List several key players in that insdustry.
  • 3. Id the key differences in their strategies, thinking in terms of prod. Assortments, pricing strategies, and svs.
  • 4. Define the 2 key attributes.
  • 5. Position each firm on the diagram.
  • 6. What clusters can you see? What gaps can you see? Which combination do you think would be ideal for most consumers of that product?
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