Writing for the Web: Seven Strategies for Success. Virlene Norton Hirschi August 2007 . Intro. About Me Web Projects Mgr; a career on the small screen. About You Webmasters, designers, programmers and more.… About Your Sites U Departments, Student & Faculty Services, etc.
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Virlene Norton Hirschi
Web Projects Mgr; a career on the small screen.
Webmasters, designers, programmers and more.…
About Your Sites
U Departments, Student & Faculty Services, etc.
Pot roast, anyone?
Find out what people need most and give it to them.
-- “Wireless access” instead of WANA
-- “Accounting” instead of “Financial Services”
-- “Parking” instead of “Commuter Services”
Success = Users easily find what they need.
How is writing for the web different?
(50% to 75% fewer words)
Exercise 1: Subheads for Commuter Services Menu
Trax, Bus & Bike
Special Events Parking
Good Example: KUER
Exercise 2: Chunking and Headlining Text
The room rental rate includes tables and chairs and use of the warming kitchen. Food services are NOT provided. Patrons must select a caterer from the approved caterer list. Rice-Eccles Stadium and Tower does not provide any linen, decor or backdrop items. The patron, caterer or decorator must provide all things necessary to decorate and create atmosphere.
Special Discounts Available for Current Faculty and Staff, Crimson Club Members, Fundraising Events, and Weeknights.
Exercise 3: Condense mission statements into tag lines. Let visitors know what you do for them.
Sample Tag Lines
Career Services:Putting Your Education to Work
Office of IT:Connecting People through Technology
Make important information or buttons (log in, add to cart) easy to find.
Ways to set off items:
(OR some naïve user)
Edit and Spell-Check
U Web Resources Site:
Thank you for attending this
Writing for the Web Forum!