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History & Overview of Sony. Founders of Sony. Sony founders Masaru Ibuka and Akio Morita. Sony Corporation was founded in Japan in May 1946 . Masaru Ibuka: “ Most important of all, we could make things that didn’t exist anywhere else, things that no one else had done . ”

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History &

Overview of Sony


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Founders of Sony

  • Sony founders Masaru Ibuka and Akio Morita.

  • Sony Corporation was founded in Japan in May 1946.

Masaru Ibuka: “Most important of all, we could make things that didn’t exist anywhere else, things that no one else had done.”

Akio Morita: “The most important thing is not losing your sense of curiosity.”



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THE SONY NAME

  • Ibuka, after looking through dictionaries, came up with the Latin word “SONUS” -meaning sound.

  • American words were becoming popular in Japan and some people referred to bright, young and cute boys as “Sonny” or “Sonny -boys”.

  • They dropped one of the letters to “SONY”

    and that was it!!


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...a history of SONY in the UK

  • 1946 Tokyo Communications Engineering Corporation founded for the research and manufacture of telecommunications and measuring equipment.

  • 1968 Sony (U.K.) Limited founded in the United Kingdom.

  • 1972Colour TV operations commenced.

  • 1974 Bridgend plant commenced manufacture of colour televisions in South Wales.

  • 1978 Sony Broadcast and Communications opened in Basingstoke.


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...a history of SONY in the UK

  • 1946 Tokyo Communications Engineering Corporation founded for the research and manufacture of telecommunications and measuring equipment.

  • 1968 Sony (U.K.) Limited founded in the United Kingdom.

  • 1974 Bridgend plant commenced manufacture of colour televisions in South Wales.

  • 1978 Sony broadcast and Communications opened in Basingstoke.

  • 1979 Sony Walkman launched.


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...a history of SONY in the UK

  • 1946 Tokyo Communications Engineering Corporation founded for the research and manufacture of telecommunications and measuring equipment.

  • 1968 Sony (U.K.) Limited founded in the United Kingdom.

  • 1974 Bridgend plant commenced manufacture of colour televisions in South Wales.

  • 1978 Sony broadcast and Communications opened in Basingstoke.

  • 1979 Sony Walkman launched.

  • Early 80s, SUK start rental

    operation with Betamax.


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...... Continued

  • 1982 Compact Disc marketed.

  • 1984 National Operations centre opened in Thatcham, Berkshire.

  • 1985 8mm Camcorder introduction.

  • 1988 Sony bought CBS Records (later renamed Sony Music Entertainment).

  • 1989 Sony bought Columbia Pictures (later renamed Sony Pictures Entertainment).

  • 1991 Components and Computer Peripherals Company established in Staines. Later re-organised as a UK Branch of CPCE.


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...... Continued

  • 1993 The25thAnniversary of Sony United Kingdom Limited.

  • 1993 Sony Electronic Publishing, Psygnosis Ltd became part of Sony.

  • 1994 New Company Head office relocated to Weybridge, Surrey.

1992 First phase of new television factory opened at Pencoed in South Wales. Projected to create 1000 new jobs.

1992 Launch of Minidisc.


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...... Continued

  • 1994 Launch of PlayStation1.

  • 1996 The 50th Anniversary of the Sony Corporation, Japan.


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... continued

  • 199830th Anniversary of Sony United Kingdom Limited.

Nobuyuki Idei Norio Ohga

Chairman & CEO Chairman of the Board


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... continued

  • 1998 Mavica Launch (taking still picturesonto floppy disk in JPEG format).

  • 1998Launch of Digital TelevisionBroadcasting.

  • 1998 VAIO UK launch (first in Europe).


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... continued

Video

Audio

Integrated

Operation


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... continued

  • 1999 “AIBO” The Dog launched.

  • 1999 25th Anniversary of Walkman.

    Launch of Memory Stick.

    Launch SACD (Super Audio CD).

  • 2000 PlayStation 2 launched.


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... continued

  • 2001 Launch of Memory Stick Walkman

    Launch of Bluetooth enablednotebooks

    Launch of First Network Camcorder


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The Walkman Story

  • Ibuka came into his office one day with a portable stereo tape recorder and a pair of standard headphones. He was unhappy and complained about the weight of the system.

  • He ordered his engineers to strip out the recording circuit and the speaker and replace them with a stereo amplifier. He also wanted very lightweight headphones.

  • Marketing people were unenthusiastic. They said it wouldn’t sell. However, from the very beginning the Walkman was a runaway success, despite having to have tailored shirts & roller skates!

  • Launch of Walkman took place in 1979. Twenty million sold in the first eight years.


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

World-wide


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Sony Group Structure

Electronics

Internet/ Communication Service

Game

(Attachment1)

As of April 1, 2001

Broadband

Management Platform

Electronics

HQ

Financial Service

Entertainment

Global Hub

GH)

London

Japan

Management Platform

Global F.S.

Venture

Treasury

Card


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Localised Globalisation

  • Locally Efficient

  • Global Excellency

Akio Morita:

‘Think globally... act locally’


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The Sony Culture

  • Excellence in business performance through creative management

  • Product and services to be just what the customer wants

  • Progress for the ‘human family’ and society

  • Originality, creativity, leading edge technology

  • Customer and community appreciation


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Local Cultural Adaptions - UK

  • Preferred Supplier

  • Efficient Route to Market

  • Best People in the Industry


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Sony Organisations in Europe

European Headquarters

Berlin

Glasgow

Helsinki

Moscow

Oslo

London

Dublin

Copenhagen

Amsterdam

Headquarters - Support

Functions

Marketing Operations

Software Companies

Manufacturing Facilities

Sales & Service Companies

Representative Offices

European Headquarters

Warsaw

Cologne

Weybridge

Prague

Thatcham

Brussels

Paris

Budapest

Rome

Madrid

Athens

Zurich


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Major Locations in the UK and Eire

LONDON

SGTS

Sony Pictures

Entertainment

AIBO

Sony Card

Sony Music

SERE

Sony Computer

Sony Venture

Sony Network

GLASGOW

Service Centre

AYLESBURY

Sony Music

DUBLIN

Sales

Service

Distribution

WEYBRIDGE

-Head Office

CPG

BPE UK

TVE

CPCE/CNCE

SDE

SHARED

SERVICES

NBE

PENCOED & BRIDGEND

CTV Manufacturing

THATCHAM

Distribution, Consumer/Tape

Products, Services and sales

Administration

BASINGSTOKE

Broadcast Technical Services

Sony Broadcast & Professional

Europe

SDE

DIBS

SUMMIT CENTRE

Heathrow


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Sony Operations in the UK

“Software Operations”

SUKL

E-Solutions

Company

Sony

Air

Cargo

Sony

Global

Treasury

Service

Sony Music

Entertainment

Sony Computer

Entertainment

Sony Pictures Entertainment

Consumer Products Group

Business Groups

Other

Operations

Manufacturing

Other Sales Operations

Design Centre Europe (SDC)

Communications Network (SO-NET)

Information Systems Solution Europe (ISSE)

NBE - Network Business Europe

Pencoed

  • TV Europe

  • Computer Display Europe (CDE)

  • Digital Media Europe (DME)

    Bridgend

  • Display Devices Europe (DDE)

  • Core Technology Network Company Europe (CNCE)

  • Recording Media & Energy(RME)

  • Semiconductor & Devices Europe (SDE)

  • Computer Peripherals

    & Components Europe (CPCE)

    • European Sales Division (ESD)

    • Data Display Monitor Division (DDM)

  • TV Europe (VEE)

  • TV Marketing Europe (TME)

  • Broadcast & Professional Europe (BPE)

  • Digital Interactive

    Broadband

    Services (DIBS)


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Organisation Chart

Sony UK Sales Divisions

Broadcast &

Professional Europe (UK)

(BPE (UK))

Consumer

Products

Group

Corporate Support Functions

Corporate Services

Finance

HR & OD

Supply Chain Division

ISD

ISSE

Legal

Public Affairs

Service


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Consolidated Results for FY00(ended March 31 2001)

  • Sales and Operating revenue $58.52 billion

  • Operating income $ 1.80 billion

  • Income before income taxes $ 2.13 billion

  • Net income $0.13 billion

  • Number of employees 181,800




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