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Project Charge. “To create a product with a paper component that will improve the quality of life in Panama”. Lejía Fácil (Easy Bleach) . Angelica Anatole Alice Fisher Jody Helm Matt Lease Gretchen Williamson. Overview. Product Background Panama Background Lejía Fácil (Easy Bleach)

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Project Charge

“To create a product with a paper component that will improve the quality of life in Panama”


Lej a f cil easy bleach l.jpg

Lejía Fácil (Easy Bleach)

Angelica Anatole

Alice Fisher

Jody Helm

Matt Lease

Gretchen Williamson


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Overview

  • Product Background

  • Panama Background

  • Lejía Fácil (Easy Bleach)

  • Rationale

  • Discussion

  • Next Steps

  • Rejected Ideas


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Product Background

  • Bleach Cleaning Agent

  • Meets Procter & Gamble’s Needs

    • Reduces Waste

      • Limited Packaging

    • Improves Peoples Lives

    • Easily Incorporated In Panama


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Panama Background

  • Target Market

    • Upper Class and Upper Middle Classes

    • 20% of Population in Panama

    • Housewives

    • Household Cleaning Staff

    • Single Working Professionals

  • Marketing Surveys


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Lejía Fácil (Easy Bleach)

  • Lejía Fácil (Easy Bleach)

    • Used Like Carbon-less Paper

    • Micro-Capsules

      • Water Soluble Instead of Pressure Sensitive

      • Adheres with Polyvinyl Alcohol

  • Packaging

    • Child Proof

      • Similar to Baby Wipe Containers

      • Locking Safety Lid


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Lejía Fácil (Easy Bleach)


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Rationale

  • Cost-Effective

  • Reduces Common Headaches Associated with Bleach Use

    • Spillage

    • Dripping

    • Direct Contact with Skin

  • Works as an Effective Bleaching Agent



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Product Profitability

  • Micro-Capsules (in-house production) $3 per lb

    • Polyvinyl Alcohol $1.85 kg ($0.84 per lb)

    • Liquid Bleach (sodium hypochlorite) $0.59 per lb

      (sold in 450 lb, 55 gallon drum for $263.25)

    • Cost of Manufacturing Estimated $1.57 per lb (Remaining Cost)

  • Non-Soluble Paper (in-house production)

    • 100 lb roll of coated paper $56.80

      (approx. $0.57 per lb)


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Next Steps

  • Production

    • Use P&G Factories

      • Albany and Augusta Plants in Georgia

      • Oxnard and Sacramento Plants in California

  • Shipping

    • United Parcel Service (UPS)

  • Promotion

    • Kiosks in Grocery Stores

    • Posters

    • Piggyback with existing P&G products

    • Street teams


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Rejected Product Designs

  • Alternative Paper Bleach Products

    • Dissolving Bleach Strip

    • Teabag Bleach Pouch

    • Bleach Honeycomb

    • Dissolving Bleach Roll


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Rejected Product Ideas

  • Other Product Ideas

    • Mosquito Patch

    • Water Purification Strip

    • Nail Polish Remover Pen

    • Deodorant Pad


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Summary

  • P&G Product Requirements

  • Need In Panama

  • Lejía Fácil (Easy Bleach)

  • Manufacturing

  • Distribution

  • Other Product Ideas


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End of Presentation

Please Feel Free to Ask any Questions










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