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Project Charge. “To create a product with a paper component that will improve the quality of life in Panama”. Lejía Fácil (Easy Bleach) . Angelica Anatole Alice Fisher Jody Helm Matt Lease Gretchen Williamson. Overview. Product Background Panama Background Lejía Fácil (Easy Bleach)

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Project Charge

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Project Charge

“To create a product with a paper component that will improve the quality of life in Panama”


Lejía Fácil (Easy Bleach)

Angelica Anatole

Alice Fisher

Jody Helm

Matt Lease

Gretchen Williamson


Overview

  • Product Background

  • Panama Background

  • Lejía Fácil (Easy Bleach)

  • Rationale

  • Discussion

  • Next Steps

  • Rejected Ideas


Product Background

  • Bleach Cleaning Agent

  • Meets Procter & Gamble’s Needs

    • Reduces Waste

      • Limited Packaging

    • Improves Peoples Lives

    • Easily Incorporated In Panama


Panama Background

  • Target Market

    • Upper Class and Upper Middle Classes

    • 20% of Population in Panama

    • Housewives

    • Household Cleaning Staff

    • Single Working Professionals

  • Marketing Surveys


Lejía Fácil (Easy Bleach)

  • Lejía Fácil (Easy Bleach)

    • Used Like Carbon-less Paper

    • Micro-Capsules

      • Water Soluble Instead of Pressure Sensitive

      • Adheres with Polyvinyl Alcohol

  • Packaging

    • Child Proof

      • Similar to Baby Wipe Containers

      • Locking Safety Lid


Lejía Fácil (Easy Bleach)


Rationale

  • Cost-Effective

  • Reduces Common Headaches Associated with Bleach Use

    • Spillage

    • Dripping

    • Direct Contact with Skin

  • Works as an Effective Bleaching Agent


Discussion


Product Profitability

  • Micro-Capsules (in-house production) $3 per lb

    • Polyvinyl Alcohol $1.85 kg ($0.84 per lb)

    • Liquid Bleach (sodium hypochlorite) $0.59 per lb

      (sold in 450 lb, 55 gallon drum for $263.25)

    • Cost of Manufacturing Estimated $1.57 per lb (Remaining Cost)

  • Non-Soluble Paper (in-house production)

    • 100 lb roll of coated paper $56.80

      (approx. $0.57 per lb)


Next Steps

  • Production

    • Use P&G Factories

      • Albany and Augusta Plants in Georgia

      • Oxnard and Sacramento Plants in California

  • Shipping

    • United Parcel Service (UPS)

  • Promotion

    • Kiosks in Grocery Stores

    • Posters

    • Piggyback with existing P&G products

    • Street teams


Rejected Product Designs

  • Alternative Paper Bleach Products

    • Dissolving Bleach Strip

    • Teabag Bleach Pouch

    • Bleach Honeycomb

    • Dissolving Bleach Roll


Rejected Product Ideas

  • Other Product Ideas

    • Mosquito Patch

    • Water Purification Strip

    • Nail Polish Remover Pen

    • Deodorant Pad


Summary

  • P&G Product Requirements

  • Need In Panama

  • Lejía Fácil (Easy Bleach)

  • Manufacturing

  • Distribution

  • Other Product Ideas


End of Presentation

Please Feel Free to Ask any Questions


Dissolving Bleach Strip


Teabag Bleach Pouch


Bleach Honeycomb


Dissolving Bleach Roll


Mosquito Patch


Water Purification Strip


Nail Polish Remover Pen


Deodorant Pad


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