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Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Music Exchange 2010. Brian Currin. www.WebMarketer.co.za. Adapt to Change. Information Overload. Last year Music Exchange had a website and a Facebook Group. This year

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Presentation Transcript
slide2
Creating a cost effective

web presence

Utilizing free tools and platforms to get your

message and music out there.

Music Exchange 2010

Brian Currin

www.WebMarketer.co.za

slide5

Last year

Music Exchange

had a website and a

Facebook Group

slide6

This year

Music Exchange has:

slide7

Website (with feeds)

  • Blog
  • Twitter
  • Facebook Page
  • Facebook Group
  • Soundcloud
  • Fanbridge
youtube delicious stumble upon digg google buzz gmail google analytics
YouTube

Delicious

Stumble Upon

Digg

Google Buzz

Gmail

Google Analytics

Other Profiles and Tools
content search engine optimization social media marketing
Content

Search Engine Optimization

Social Media Marketing

3 Pillars of Online Marketing- Jeff Bullas
wordpress blog est 2003

It\'s free

Over 200 million websites

Endorsed by Google

Post to Blog by sending an email, including attached image

Wordpress pings Google everytime you post

Wordpress Blog (est 2003)
wordpress blog cont

Subscribers can receive emails

YouTube, Soundcloud and Slide.com can be embedded.

Can automatically Tweet

Can automatically update profiles like Yahoo and LinkedIn

Can automatically update your website

Wordpress Blog (cont.)
twitter est 2006

It\'s free

80 million people can\'t be wrong

Headlines

Engage with people

Can update your Facebook, Website, MySpace, Reverbnation, etc

Creates inbound links to your own Blog, Website, Facebook, etc

Twitter (est 2006)
facebook est 2008

It\'s free

400 million people can\'t be wrong (April 2009: 200 million)

Wall can be updated by Blog posts and Tweets

Statistics available for Pages

Search Engine (partnered with Bing)

Facebook (est 2008)
soundcloud est 2007

It\'s free (up to 2 hours worth of music)

Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc

New songs added, automatically updates all embedded players.

Streaming or Downloading

Link songs or groups of songs to online store.

Soundcloud (est 2007)
fanbridge est 2006

It\'s free (up to 400 mails per month)

Subscribe and unsubscribe taken care of

Personalize emails

Not Spam

Easy to use with excellent support

Fanbridge (est 2006)
domain name

Not free – about R300 to R400 renewable annually

Can point anywhere: Facebook, Blog Twitter, etc

Sub domains can be created. i.e. www.facebook.briancurrin.com

Email redirect i.e. [email protected] forwards to brian.cur[email protected]

Domain Name
embed blog and twitter feeds google analytics optimize for search engines www seoworkers com
Embed Blog and Twitter Feeds

Google Analytics

Optimize for search engines www.seoworkers.com

Things to do if you have a website
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