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Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Music Exchange 2010. Brian Currin. www.WebMarketer.co.za. Adapt to Change. Information Overload. Last year Music Exchange had a website and a Facebook Group. This year

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Slide2 l.jpg

Creating a cost effective

web presence

Utilizing free tools and platforms to get your

message and music out there.

Music Exchange 2010

Brian Currin

www.WebMarketer.co.za




Slide5 l.jpg

Last year

Music Exchange

had a website and a

Facebook Group


Slide6 l.jpg

This year

Music Exchange has:


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The internet is full of free and freemium products to help build your online reputation l.jpg

The Internet is full of Free and Freemium products to help build your online reputation.

Free and Freemium


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FREE! build your online reputation.


Youtube delicious stumble upon digg google buzz gmail google analytics l.jpg

YouTube build your online reputation.

Delicious

Stumble Upon

Digg

Google Buzz

Gmail

Google Analytics

Other Profiles and Tools


Find you trust you engage with you l.jpg

Find You build your online reputation.

Trust You

Engage with you

3 Elements of Online Marketing


Content search engine optimization social media marketing l.jpg

Content build your online reputation.

Search Engine Optimization

Social Media Marketing

3 Pillars of Online Marketing- Jeff Bullas


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9300 build your online reputation.


Wordpress blog est 2003 l.jpg

It's free build your online reputation.

Over 200 million websites

Endorsed by Google

Post to Blog by sending an email, including attached image

Wordpress pings Google everytime you post

Wordpress Blog (est 2003)


Wordpress blog cont l.jpg

Subscribers can receive emails build your online reputation.

YouTube, Soundcloud and Slide.com can be embedded.

Can automatically Tweet

Can automatically update profiles like Yahoo and LinkedIn

Can automatically update your website

Wordpress Blog (cont.)


Twitter est 2006 l.jpg

It's free build your online reputation.

80 million people can't be wrong

Headlines

Engage with people

Can update your Facebook, Website, MySpace, Reverbnation, etc

Creates inbound links to your own Blog, Website, Facebook, etc

Twitter (est 2006)


Profile group page l.jpg

Profile build your online reputation.

Group

Page

3 types of Facebook presence


Facebook est 2008 l.jpg

It's free build your online reputation.

400 million people can't be wrong (April 2009: 200 million)

Wall can be updated by Blog posts and Tweets

Statistics available for Pages

Search Engine (partnered with Bing)

Facebook (est 2008)


Soundcloud est 2007 l.jpg

It's free (up to 2 hours worth of music) build your online reputation.

Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc

New songs added, automatically updates all embedded players.

Streaming or Downloading

Link songs or groups of songs to online store.

Soundcloud (est 2007)


Fanbridge est 2006 l.jpg

It's free (up to 400 mails per month) build your online reputation.

Subscribe and unsubscribe taken care of

Personalize emails

Not Spam

Easy to use with excellent support

Fanbridge (est 2006)


Domain name l.jpg

Not free – about R300 to R400 build your online reputation. renewable annually

Can point anywhere: Facebook, Blog Twitter, etc

Sub domains can be created. i.e. www.facebook.briancurrin.com

Email redirect i.e. [email protected] forwards to [email protected]

Domain Name


Embed blog and twitter feeds google analytics optimize for search engines www seoworkers com l.jpg

Embed Blog and Twitter Feeds build your online reputation.

Google Analytics

Optimize for search engines www.seoworkers.com

Things to do if you have a website


Rhythmmusicstore com l.jpg

RhythmMusicStore.com build your online reputation.

Digital Sales


Samp3 com channel24 mweb l.jpg

SAMP3.com / Channel24 (MWeb) build your online reputation.

Promotion – free giveaways


Passion and perseverence l.jpg

Passion and Perseverence build your online reputation.

What do you need?


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