Music Exchange 2010 - PowerPoint PPT Presentation

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Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Music Exchange 2010. Brian Currin. Adapt to Change. Information Overload. Last year Music Exchange had a website and a Facebook Group. This year

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Music Exchange 2010

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Creating a cost effective

web presence

Utilizing free tools and platforms to get your

message and music out there.

Music Exchange 2010

Brian Currin

Adapt to change l.jpg

Adapt to Change

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Information Overload

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Last year

Music Exchange

had a website and a

Facebook Group

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This year

Music Exchange has:

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  • Website (with feeds)

  • Blog

  • Twitter

  • Facebook Page

  • Facebook Group

  • Soundcloud

  • Fanbridge

The internet is full of free and freemium products to help build your online reputation l.jpg

The Internet is full of Free and Freemium products to help build your online reputation.

Free and Freemium

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Youtube delicious stumble upon digg google buzz gmail google analytics l.jpg



Stumble Upon


Google Buzz


Google Analytics

Other Profiles and Tools

Find you trust you engage with you l.jpg

Find You

Trust You

Engage with you

3 Elements of Online Marketing

Content search engine optimization social media marketing l.jpg


Search Engine Optimization

Social Media Marketing

3 Pillars of Online Marketing- Jeff Bullas

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Wordpress blog est 2003 l.jpg

It's free

Over 200 million websites

Endorsed by Google

Post to Blog by sending an email, including attached image

Wordpress pings Google everytime you post

Wordpress Blog (est 2003)

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Subscribers can receive emails

YouTube, Soundcloud and can be embedded.

Can automatically Tweet

Can automatically update profiles like Yahoo and LinkedIn

Can automatically update your website

Wordpress Blog (cont.)

Twitter est 2006 l.jpg

It's free

80 million people can't be wrong


Engage with people

Can update your Facebook, Website, MySpace, Reverbnation, etc

Creates inbound links to your own Blog, Website, Facebook, etc

Twitter (est 2006)

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3 types of Facebook presence

Facebook est 2008 l.jpg

It's free

400 million people can't be wrong (April 2009: 200 million)

Wall can be updated by Blog posts and Tweets

Statistics available for Pages

Search Engine (partnered with Bing)

Facebook (est 2008)

Soundcloud est 2007 l.jpg

It's free (up to 2 hours worth of music)

Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc

New songs added, automatically updates all embedded players.

Streaming or Downloading

Link songs or groups of songs to online store.

Soundcloud (est 2007)

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It's free (up to 400 mails per month)

Subscribe and unsubscribe taken care of

Personalize emails

Not Spam

Easy to use with excellent support

Fanbridge (est 2006)

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Not free – about R300 to R400 renewable annually

Can point anywhere: Facebook, Blog Twitter, etc

Sub domains can be created. i.e.

Email redirect i.e. forwards to

Domain Name

Embed blog and twitter feeds google analytics optimize for search engines www seoworkers com l.jpg

Embed Blog and Twitter Feeds

Google Analytics

Optimize for search engines

Things to do if you have a website

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Digital Sales

Samp3 com channel24 mweb l.jpg / Channel24 (MWeb)

Promotion – free giveaways

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Passion and Perseverence

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