Music Exchange 2010 - PowerPoint PPT Presentation

Slide1 l.jpg
Download
1 / 37

  • 391 Views
  • Updated On :
  • Presentation posted in: Internet / Web

Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Music Exchange 2010. Brian Currin. www.WebMarketer.co.za. Adapt to Change. Information Overload. Last year Music Exchange had a website and a Facebook Group. This year

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

Music Exchange 2010

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide2 l.jpg

Creating a cost effective

web presence

Utilizing free tools and platforms to get your

message and music out there.

Music Exchange 2010

Brian Currin

www.WebMarketer.co.za


Adapt to change l.jpg

Adapt to Change


Slide4 l.jpg

Information Overload


Slide5 l.jpg

Last year

Music Exchange

had a website and a

Facebook Group


Slide6 l.jpg

This year

Music Exchange has:


Slide7 l.jpg

  • Website (with feeds)

  • Blog

  • Twitter

  • Facebook Page

  • Facebook Group

  • Soundcloud

  • Fanbridge


The internet is full of free and freemium products to help build your online reputation l.jpg

The Internet is full of Free and Freemium products to help build your online reputation.

Free and Freemium


Slide9 l.jpg

FREE!


Youtube delicious stumble upon digg google buzz gmail google analytics l.jpg

YouTube

Delicious

Stumble Upon

Digg

Google Buzz

Gmail

Google Analytics

Other Profiles and Tools


Find you trust you engage with you l.jpg

Find You

Trust You

Engage with you

3 Elements of Online Marketing


Content search engine optimization social media marketing l.jpg

Content

Search Engine Optimization

Social Media Marketing

3 Pillars of Online Marketing- Jeff Bullas


Slide13 l.jpg

9300


Wordpress blog est 2003 l.jpg

It's free

Over 200 million websites

Endorsed by Google

Post to Blog by sending an email, including attached image

Wordpress pings Google everytime you post

Wordpress Blog (est 2003)


Wordpress blog cont l.jpg

Subscribers can receive emails

YouTube, Soundcloud and Slide.com can be embedded.

Can automatically Tweet

Can automatically update profiles like Yahoo and LinkedIn

Can automatically update your website

Wordpress Blog (cont.)


Twitter est 2006 l.jpg

It's free

80 million people can't be wrong

Headlines

Engage with people

Can update your Facebook, Website, MySpace, Reverbnation, etc

Creates inbound links to your own Blog, Website, Facebook, etc

Twitter (est 2006)


Profile group page l.jpg

Profile

Group

Page

3 types of Facebook presence


Facebook est 2008 l.jpg

It's free

400 million people can't be wrong (April 2009: 200 million)

Wall can be updated by Blog posts and Tweets

Statistics available for Pages

Search Engine (partnered with Bing)

Facebook (est 2008)


Soundcloud est 2007 l.jpg

It's free (up to 2 hours worth of music)

Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc

New songs added, automatically updates all embedded players.

Streaming or Downloading

Link songs or groups of songs to online store.

Soundcloud (est 2007)


Fanbridge est 2006 l.jpg

It's free (up to 400 mails per month)

Subscribe and unsubscribe taken care of

Personalize emails

Not Spam

Easy to use with excellent support

Fanbridge (est 2006)


Domain name l.jpg

Not free – about R300 to R400 renewable annually

Can point anywhere: Facebook, Blog Twitter, etc

Sub domains can be created. i.e. www.facebook.briancurrin.com

Email redirect i.e. brian@currin.co.za forwards to brian.currin@gmail.com

Domain Name


Embed blog and twitter feeds google analytics optimize for search engines www seoworkers com l.jpg

Embed Blog and Twitter Feeds

Google Analytics

Optimize for search engines www.seoworkers.com

Things to do if you have a website


Rhythmmusicstore com l.jpg

RhythmMusicStore.com

Digital Sales


Samp3 com channel24 mweb l.jpg

SAMP3.com / Channel24 (MWeb)

Promotion – free giveaways


Passion and perseverence l.jpg

Passion and Perseverence

What do you need?


  • Login