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Marketing Search Engines. William M. White Business Library. Resource available through CU-Boulder Listing of databases that offer many different resources (Scholarly journal articles, news articles, company information, reports, etc.) http://ucblibraries.colorado.edu/business/index.htm.

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William m white business library l.jpg
William M. White Business Library

  • Resource available through CU-Boulder

  • Listing of databases that offer many different resources (Scholarly journal articles, news articles, company information, reports, etc.)

  • http://ucblibraries.colorado.edu/business/index.htm


Rds business and industry l.jpg
RDS Business and Industry

  • Articles from a large selection of industry & trade publications

  • Articles classified by concept terms

  • Very broad or targeted searches

  • Concept terms (mergers, new company, marketing trends, intellectual property, industry forecast, market share, patents)

  • Other searchable fields: Marketing terms, Industry types, Document types, Region

  • (An example follows)


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CorpTech

  • Proprietary database available through CU-Boulder

  • Information on both large, public and small, private companies

  • Taxonomy of products to search or a free text search

  • Levels to search: Company, Location, Corptech Industry, General Industry, Sales

  • (An example follows)


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Hoovers On-line

  • Database available through CU-Boulder

  • Search term with company name, industry, news reports, stock symbol

  • Information available: company synopsis, historical information, people in the company, industry information, competitors, news, company contact information


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Other search engines

  • ScienceDirect: accessible through CU, publications ranging from art to engineering to pharmacology

  • AccessScience: Science for the lamen; search in an encyclopedia, dictionary, news article, etc.

  • Who’s Who: find individuals in certain geographical areas, occupations, gender, religion, name, city, etc.

  • MarketResearch.com, Frost & Sullivan: available through CU-Boulder, access to market reports in all areas

  • PubMed: Search through medical journals/articles by keyword, name, etc.

  • Biospace: Market information, search keyword in such areas as news articles, company bio, diseases, events, available jobs; free resource

  • Business.com: free resource, search by keyword for company information, people, etc.


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