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Marketing Search Engines. William M. White Business Library. Resource available through CU-Boulder Listing of databases that offer many different resources (Scholarly journal articles, news articles, company information, reports, etc.) http://ucblibraries.colorado.edu/business/index.htm.

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william m white business library
William M. White Business Library
  • Resource available through CU-Boulder
  • Listing of databases that offer many different resources (Scholarly journal articles, news articles, company information, reports, etc.)
  • http://ucblibraries.colorado.edu/business/index.htm
rds business and industry
RDS Business and Industry
  • Articles from a large selection of industry & trade publications
  • Articles classified by concept terms
  • Very broad or targeted searches
  • Concept terms (mergers, new company, marketing trends, intellectual property, industry forecast, market share, patents)
  • Other searchable fields: Marketing terms, Industry types, Document types, Region
  • (An example follows)
corptech
CorpTech
  • Proprietary database available through CU-Boulder
  • Information on both large, public and small, private companies
  • Taxonomy of products to search or a free text search
  • Levels to search: Company, Location, Corptech Industry, General Industry, Sales
  • (An example follows)
hoovers on line
Hoovers On-line
  • Database available through CU-Boulder
  • Search term with company name, industry, news reports, stock symbol
  • Information available: company synopsis, historical information, people in the company, industry information, competitors, news, company contact information
other search engines
Other search engines
  • ScienceDirect: accessible through CU, publications ranging from art to engineering to pharmacology
  • AccessScience: Science for the lamen; search in an encyclopedia, dictionary, news article, etc.
  • Who’s Who: find individuals in certain geographical areas, occupations, gender, religion, name, city, etc.
  • MarketResearch.com, Frost & Sullivan: available through CU-Boulder, access to market reports in all areas
  • PubMed: Search through medical journals/articles by keyword, name, etc.
  • Biospace: Market information, search keyword in such areas as news articles, company bio, diseases, events, available jobs; free resource
  • Business.com: free resource, search by keyword for company information, people, etc.
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