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Dan Marks - CEO BT Vision Steve Norris – Head of Sport BT Vision. Communicate. Devices. Manage ‘Life’. Be Entertained. Access In & Out of Home Support. BT - A Communications and Entertainment Company.

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dan marks ceo bt vision steve norris head of sport bt vision
Dan Marks - CEO BT Vision

Steve Norris – Head of Sport BT Vision

bt a communications and entertainment company

Communicate

Devices

Manage ‘Life’

Be Entertained

Access In & Out of Home

Support

BT - A Communications and Entertainment Company
  • BT is now a communications and entertainment company offering phone, mobile, IT, broadband and TV services to the consumer
  • Broadband is at the heart of BT’s strategy
  • 3.7 million broadband customers in the UK
  • BT Total Broadband currently the best performing ADSL broadband in the UK
  • BT Vision marketing campaign launched on the 10th May
bt vision delivers
BT Vision Delivers:

V-box

1000s of hours of on-demand content

80 hour personal video recorder

Over 40 Freeview channels

Rich interactive services

the market opportunity
The market opportunity

wish there was something in-between!

Increasingly bored with current choice - but if the alternative\'s to pay £30+ a month, forget it!

Increasingly resentful of high cost / low value, but it\'s all there is unless I want to go back to having no choice

BT Vision

Freeview

Sky

Analogue

Cable

Cost

Broad Market Appeal

how does it work
How does it work?

Over 40 Freeview

channels to V-box from

your existing TV aerial

V-box delivers entertainment

straight to your digital TV

V-box

Broadband connection

to V-box giving you

Entertainment on Demand

BT Total Broadband (wireless connection

to your PC) so you can surf the web whilst

somebody else watches TV

BT Home Hub

BT Home Hub plugs into existing

BT telephone wall socket

we already have
We already have…

Over 1700 hours of programming, including:

FilmThe Holiday, Miss Potter, Bourne Identity,

An Inconvenient Truth, Amelie

TVThe Sopranos, Desperate Housewives,

Green Wing, Catherine Tate, South Park

KidsSponge Bob, Basil Brush, Postman Pat,

Bob the Builder

MusicThe Spice Girls, The Who, Justin Timberlake, Kylie

pricing set up costs
Pricing: Set Up Costs

* Free when customers contract or recontract to BT Total Broadband option 1 for 18 months or BT Total Broadband option 2 and 3 for 12 months

** For BT Total Broadband customers purchasing option 2 and 3

what is bt vision sport
What is BT Vision Sport?
  • Premier League – live and on demand
  • Setanta Sports
  • Football League – on demand
  • Clydesdale Bank Premier League - live
  • Classic programming and documentaries
our target audience
Our target audience…

‘The football homeless’ - football fans without pay TV

  • Football fans without access to Sky Sports at home
  • Football fans who want to watch more football without

committing to a 12month subscription

  • Fans of teams who traditionally receive less TV

coverage

three monthly subscription packs
Three monthly subscription packs
  • BT Vision Sport – Standard
  • Latest Games
  • 242 Premier League games
  • (On-demand from 10pm on match day)
  • 125 Football League and Carling Cup games
  • (On demand from 24hrs after the final whistle)
  • Classic Programming…
  • Classic Premier League
  • Classic Golf
  • Classic Tennis
  • Classic Boxing matches
  • Documentaries
  • BT Vision Sport – Setanta Sports
  • Live sport…
  • 46 Live Premier League games
  • 60 Live Clydesdale Bank Premier League games
  • Live US PGA Tour Golf
  • Live European League Football
  • Live Magners League Rugby
  • Live World Championship Boxing
  • – Joe Calzaghe v Mikkel Kessler
  • Setanta Sports Replay VOD…
  • 46 Premier League games
  • (on demand from three days after live showing)
  • 40 US PGA Tour events

£9.99

£4

BT Vision Sport – Total

All programming from ‘Standard’ and ‘Setanta Sports’ packs- £12

pay per view
Pay Per View
  • Latest games
  • 242 Premier League games
  • On-demand from 10pm on match day
  • 90 or 45 mins
  • £1.99 per game
  • 125 Football League and Carling Cup games
  • On demand from twenty four hours after the final whistle
  • £1.99 per game
  • Setanta Sports Replay…
  • 46 Premier League games (On demand from three days after live showing)
  • US PGA Tour
  • £1.99 per event
  • Classic programming…
  • Classic Premier League games
  • Classic Golf
  • Classic Tennis
  • Classic Boxing matches
  • Documentaries
  • 99p per event
what does this mean for the customer
What does this mean for the customer?
  • For the first time fans will be able to see 75% of all games, in full, on demand or live for as little as £3/week, giving greater access to their teams action

or

  • Fantastic value for money!

242 near live games for £40 per season

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