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Corporate Podcast Summit Podcast Content. Nick Saalfeld, Director Wells Park Communications. Good morning! Top up your coffee…. Strategies for content within your podcast Strategies for content around your podcast Podcasting: The next 12 months. Content within your podcast.

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Corporate podcast summit podcast content l.jpg

Corporate Podcast SummitPodcast Content

Nick Saalfeld, Director

Wells Park Communications

Wells Park Communications: New media Broadcast Journalism Consultancy


Good morning top up your coffee l.jpg
Good morning!Top up your coffee…

  • Strategies for content within your podcast

  • Strategies for content around your podcast

  • Podcasting: The next 12 months

Wells Park Communications: New media Broadcast Journalism Consultancy


Content within your podcast l.jpg
Content within your podcast

  • Interviews trump presidential addresses every time

  • Dig out local talent- it’s everywhere

  • Tell a story. Lead with experience

  • Get your audience involved

  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy


Content within your podcast4 l.jpg
Content within your podcast

  • It feels good to be “let in”, privy to an “event”

  • Dig out local talent- it’s everywhere

  • Tell a story. Lead with experience

  • Get your audience involved

  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy


Content within your podcast5 l.jpg
Content within your podcast

  • It feels good to be “let in”, privy to an “event”

  • Customers want to scratch below the surface

  • Tell a story. Lead with experience

  • Get your audience involved

  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy


Content within your podcast6 l.jpg
Content within your podcast

  • It feels good to be “let in”, privy to an “event”

  • Customers want to scratch below the surface

  • Everyone can relate to human experience

  • Get your audience involved

  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy


Content within your podcast7 l.jpg
Content within your podcast

  • It feels good to be “let in”, privy to an “event”

  • Customers want to scratch below the surface

  • Everyone can relate to human experience

  • Open the doors wide! Let everyone contribute

  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy


Content within your podcast8 l.jpg
Content within your podcast

  • It feels good to be “let in”, privy to an “event”

  • Customers want to scratch below the surface

  • Everyone can relate to human experience

  • Open the doors wide! Let everyone contribute

  • Give them what they want, however they want it.

Wells Park Communications: New media Broadcast Journalism Consultancy


Content around your podcast l.jpg
Content around your podcast

  • “What’s in it for me”?

  • Offer the transcript and supporting materials

  • Tag everything.

Wells Park Communications: New media Broadcast Journalism Consultancy


The next 12 months l.jpg
The next 12 months

  • Server-side technology supporting new models

  • Video and active audio

  • We’re all media owners now

Wells Park Communications: New media Broadcast Journalism Consultancy


Thank you www wellspark co uk l.jpg

Thank youwww.wellspark.co.uk

Wells Park Communications: New media Broadcast Journalism Consultancy


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