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Corporate Podcast Summit Podcast Content. Nick Saalfeld, Director Wells Park Communications. Good morning! Top up your coffee…. Strategies for content within your podcast Strategies for content around your podcast Podcasting: The next 12 months. Content within your podcast.

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corporate podcast summit podcast content

Corporate Podcast SummitPodcast Content

Nick Saalfeld, Director

Wells Park Communications

Wells Park Communications: New media Broadcast Journalism Consultancy

good morning top up your coffee
Good morning!Top up your coffee…
  • Strategies for content within your podcast
  • Strategies for content around your podcast
  • Podcasting: The next 12 months

Wells Park Communications: New media Broadcast Journalism Consultancy

content within your podcast
Content within your podcast
  • Interviews trump presidential addresses every time
  • Dig out local talent- it’s everywhere
  • Tell a story. Lead with experience
  • Get your audience involved
  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy

content within your podcast4
Content within your podcast
  • It feels good to be “let in”, privy to an “event”
  • Dig out local talent- it’s everywhere
  • Tell a story. Lead with experience
  • Get your audience involved
  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy

content within your podcast5
Content within your podcast
  • It feels good to be “let in”, privy to an “event”
  • Customers want to scratch below the surface
  • Tell a story. Lead with experience
  • Get your audience involved
  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy

content within your podcast6
Content within your podcast
  • It feels good to be “let in”, privy to an “event”
  • Customers want to scratch below the surface
  • Everyone can relate to human experience
  • Get your audience involved
  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy

content within your podcast7
Content within your podcast
  • It feels good to be “let in”, privy to an “event”
  • Customers want to scratch below the surface
  • Everyone can relate to human experience
  • Open the doors wide! Let everyone contribute
  • Execute once, repurpose many times

Wells Park Communications: New media Broadcast Journalism Consultancy

content within your podcast8
Content within your podcast
  • It feels good to be “let in”, privy to an “event”
  • Customers want to scratch below the surface
  • Everyone can relate to human experience
  • Open the doors wide! Let everyone contribute
  • Give them what they want, however they want it.

Wells Park Communications: New media Broadcast Journalism Consultancy

content around your podcast
Content around your podcast
  • “What’s in it for me”?
  • Offer the transcript and supporting materials
  • Tag everything.

Wells Park Communications: New media Broadcast Journalism Consultancy

the next 12 months
The next 12 months
  • Server-side technology supporting new models
  • Video and active audio
  • We’re all media owners now

Wells Park Communications: New media Broadcast Journalism Consultancy

thank you www wellspark co uk

Thank youwww.wellspark.co.uk

Wells Park Communications: New media Broadcast Journalism Consultancy

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