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TATA TEA LTD Annual General Meeting 2008/2009. Consolidated Group Companies. * Currently 40.11%; ** Now divested. Year Happenings. EVENTS. IMPACT. CREATION OF A VIRTUAL STRUCTURE. Consumer facing and globally integrated organisation Six Business regions Global Supply Chain

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TATA TEA LTD

Annual General Meeting

2008/2009


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Consolidated Group Companies

* Currently 40.11%;

** Now divested


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Year Happenings

EVENTS

IMPACT

CREATION OF A VIRTUAL STRUCTURE

  • Consumer facing and globally integrated organisation

    • Six Business regions

    • Global Supply Chain

    • Stand alone, Plantation & Extraction

NEW INITIATIVES AND MARKET EVENTS

  • T!ON launch in India

  • Widening the category

  • National RTD rollout in Canada

  • Enhancing brand opportunities

  • Red Tea Market Leadership

  • Successful new Variant

  • Accolades for EOC coffee

  • Uplift for existing brand

  • Business acquisition in Russia

  • Expanding reach

EXTERNAL ENVIRONMENT

  • Tea & Coffee cost increase

  • Partial recovery through prices

  • Sterling Weakness

  • Benefits on the $ cash portfolio. Adverse impact on tea imports to UK

FINANCIAL MARKET CRISIS

  • Increased Retailer pressure

  • Impact on commodity export

  • Impact on out of home business


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Consolidated - Strong Operating Performance

PBT before exceptionals +21%

Total Income +12%

Earning Per Share before exceptionals rises 15% to Rs 47.83 per share

5 years CAGR 12%

5 years CAGR 10%


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Sales Trends

+77%

+158%

+7%

+39%

Steady growth across regions; GB sales impacted by weak sterling


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Key Commodity Trend

Tea

Rs / kg

Coffee

Rs /kg



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The Business Strategy - Global & Regional Brands

Regional Focus Brands

Tata Coffee


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Share Growth in Tea Brands in Core Market

Strong Tea Performance Relative to Peers

%

Core Markets Tea Value Share %

Core markets include India, UK, US, Canada, Australia, Poland, France, Czech Republic

Source: Euromonitor 2008


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Global Brands Performance Highlights

  • Green, Rooibos and infusions develop portfolio beyond black tea

  • Record brand shares in both Canada and France

  • Launched into UK and Canada (Tea), US (Coffee)

  • Record Premium, Agni and Gold volume and value sales post the Jaago Re campaign

  • Jaago Re campaign wins accolades

  • Emergent lifestyle brand growing retail presence in metropolitan India markets


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Regional Brands Performance Highlights

  • Rating of 100% Columbian coffee as the best Columbian offering in the USA through independent consumer study results in substantial increase in sales

  • A leading player in the specialty tea segment

  • Awarded ‘Product of the Year’ by Polish consumers


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Regional Brands Performance Highlights

  • Record volume and value sales for Chakra Gold

  • Robust growth in sales for Gemini and Kanan Devan


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New technology – new products

RTD:National launch of Tetley Iced Tea following successful test market in Canada

National launch of Tetley Infusions (iced tea concentrate sachets) in Canada

Test market launch of T!on juice drinkin India


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Expand global distribution

  • Russia/CIS

  • Middle East

  • South America

  • South Africa


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Good for You Beverages - Journey Started

Brands

Global brands defined – building begins

Product/Category

Break through innovation to build new exciting products

Distribution

Global distribution focus through 6 regions

People

One team – One culture

Process

World wide robust

Best in class



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