There has been a lot of changes in web design trends with the fast-rising advancements in technology. Among the areas affected by such changes is the world of advertising. One of the well-known elements in advertising today is contextual advertising, among several others.
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Contextual Advertising – A Good Choice For
There has been a lot of changes in web design trends with the fast-rising advancements
in technology. Among the areas affected by such changes is the world of advertising.
One of the well-known elements in advertising today is contextual advertising, among
Sadly, not all web designers and developers don’t have any idea of how to used this
new tool. According to a noted Perth website designer, you should bid farewell to old
school approaches if you want your online business to prosper. With this system,
entrepreneurs will no longer have a hard time locating their exact customers with utter
A Basic Understanding of Contextual Advertising
When you visit a website using your keyword of choice and click on a certain page, you
might happen to see a banner ad or pop-up ad. If so, what you’re seeing is actually a
targeted ad called contextual advertising. Typically, that type of advertising is relevant to
the content of that specific page. Which means that, the ad is really targeted to the
specific person, that is, you who’s visiting the site.
To illustrate, you’re reading a web page that has a cake recipe on it, and it follows that
the banner ad you’re seeing is that for baking utensils – a baking pan perhaps.
What makes this approach different from the others, like pay per click for instance, is
that, it does not require a keyword search to bring up the ad – it is merely there each
time a particular page is clicked on. In addition, its campaign is by means of placing
banners and links on web pages that have a contextual relationship to the merchandise
or service being put up for sale.
How This Approach Works
Webmasters place their order for Java code from Google Adwords (or other companies
offering the service). In turn, they will be provided with advertisements that relate to the
topic of their web pages. The code is to be entered into the HTML of the web page, and
Voila! When someone views that page, an advertisement, in the form of a banner ad,
will come out on the page.
You may notice that for every visit you make to the web page, the banner ad becomes
different each time. Usually, advertisers maintain an ad or two per page. This way will
make interested would-be customers to visit again if perhaps, they did not feel like
reading it the first time it came out.
So, if you’re still using the old advertising methods, time to switch to contextual
advertising, which experts in Perth web design say, is an excellent choice for
organizations looking to try paid inclusion.