Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Successful Career |Simplilearn

2. 10 Mobile Marketing

3. Mobile is responsible for an average of more than 40% of revenue in leading B2B organizations Mobile devices are used for over 40% of online transactions Think With Google BCG Marketers and advertisers put 51% of their budget into mobile ads. Impact BND

4. Click here to watch the video

5. What Is It? Mobile marketing is a digital marketing strategy that uses multiple channels to reach a target audience

6. What Is It? • Audiences are targeted on their smartphones, tablets and other mobile devices via: • Websites • Emails • SMS • Social Media • In-app notifications • Other applications

7. Key Areas Of Focus • Focus on the Customer • Personalized Marketing • Identifying trends with data • Testing • Understanding Mobile Analytics

8. Certifications Mobile App Marketing 2020:ASO, Advertising& Monetization Digital Marketing Specialist

9. 09 Customer Relationship Management

10. Businesses that leverage CRM software see sales increase by 29%, sales productivity increase by 34%, and sales forecast accuracy increase by 42% Towards the end of 2019, 86% of customers are willing to pay 25% more for better customer experience Small Biz Genius Salesforce CRM marketing will be worth $73 billion in 2020 Impact BND

11. What Is It? • CRM or Customer Relationship Management refers to a set of strategies, tools and techniques that are used by organizations that aim to: • Develop • Retain and • Acquire New Customers

12. What Is It? • The CRM stores user data like: • Purchase History • Personal Information • Purchasing Patterns

13. Key Areas Of Focus • Data Analytics • Understanding how different CRM tools work

14. Certifications Salesforce Administrator Certification Training Course HubSpot AcademySales Professional Credential Dynamics 365 (Certified Associate)

15. 08 Designing

16. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%)  Social Media Examiner 70% of companies invest in content marketing, which could include visual marketing strategies HubSpot

17. What Is It? Marketing design focuses on the communication and promotion of a brand’s products and services in a manner that’s visually appealing

18. What Is It? With a basic understanding of designing, you can decide for yourself what message your content will convey

19. Key Areas Of Focus • Basic understanding of design philosophies • Knowing how to work with tools like Adobe Photoshop and AfterEffects

20. Certifications Graphic Design Fundamentals of Graphic Design Introduction to Graphic Design

21. 07 Listening

22. What Is It? Social listening is a method that involves monitoring your brand’s social media channels to track, analyze and respond to conversations and feedback on social media

23. Key Areas Of Focus • Understanding how social media platforms work • Experience with popular social listening tools like HubSpot, HootSuite, etc.

24. 06 Copywriting

25. 64 % of B2B marketers outsource their demanding copy needs CMI A compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement rates CMI

26. What Is It? • Copywriting is the process of creating promotional materials in text, which will be advertised. It could be text on • Brochures • Notifications • Billboards • Emails, etc.

27. Key Areas Of Focus • Understanding the customers and the competition • A strong hold on grammar and writing skills

28. Certifications The Creative Copywriter Academy American Writers and Artists Inc. Copywriting Course IDM Award inDigitalCopywriting

29. 05 Email Marketing

30. 49% of consumers would like to receive promotional emails from their favorite brands In 2019, global email users amounted to 3.9 million. By 2023, this is set to grow to 4.3 billion Statista Statista 81% SMBs rely on email as their primary customer acquisition channel, and 80% for retention Impact BND

31. What Is It? Email marketing is a digital marketing strategy that involves the use of emails to promote a brand’s products and services

32. What Is It? • Email marketing helps customers stay updated about the brand’s items or offers • It also helps informing people about your brand or keep them engaged between purchases

33. Key Areas Of Focus • Focusing on personalization and automation • Complying with data privacy rules • Experimenting with different kinds of content • Understanding popular tools and metrics

34. Certifications HubSpot Academy: Email Marketing Advanced Email Marketing Certification Training Email and Affiliate Marketing Mastermind

35. 04 Social Media Marketing

36. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Nearly 50% of the world’s population uses social media E-marketer Statista 73% of marketers believe social media marketing has been “somewhat effective” or “very effective” for their business Buffer

37. What Is It? Social media marketing helps marketers achieve their marketing and branding goals by creating and sharing content on social networks

38. What Is It? • This is done with the help of several different activities like posting text and image updates, video, and other content that would drive engagement • Another method is paid advertising. Here a high-quality, targeted audience is exposed to your posts

39. Key Areas Of Focus • Understanding how to work with different social media platforms • Monetization • Analytics • Knowing your brand’s user-base • Optimizing Your Content

40. Certifications Advanced Social Media Certification Training Social Media Marketing on LinkedIn Learning Hootsuite SocialMarketing Certification

41. 03 Pay-Per-Click

42. Businesses make an average of 2 dollars in income for every 1 dollar they spend in Google Ads 33% of people click on a paid search ad because it directly answers their search query Google Clutch.co Paid ads have a 11.38% CTR on Google Sparktoro

43. What Is It? PPC or Pay-Per-Click is a method of marketing that involves advertisers paying a certain amount each time their advertisement is clicked

44. What Is It? • With PPC, you can buy views to your site, rather than gaining them from organic views • One of PPC’s most popular forms is search engine marketing

45. Key Areas Of Focus • Understanding how different search engines work • Google Ads • Analytics • Copywriting • Visual Design Ability

46. Certifications Google Ads Certifications Advanced Pay Per Click (PPC) Certification Training Microsoft adExcellence program

47. 02 Search Engine Optimization

48. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative On the first page alone, the first five organic results account for 67.60% of all the clicks HubSpot Zero Limit Web “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years. Google

49. What Is It? SEO or Search Engine Optimization, refers to a series of steps taken by organizations to increase the quality and quantity of traffic visiting your website via organic search engine results

50. Key Areas Of Focus • Technical SEO • Content Marketing • Link Building • Site Usability • Tools to Perform SEO • Google Analytics • Google Webmaster