Turning Browsers into Buyers: Three Ways to Make Customers Comfortable

1. Turning Browsers into Buyers: Three Ways to Make Customers Comfortable When a customer first enters the store, they will begin to browse through the different racks, look at the shelves and mosey their way around, especially if it is their first time in the store. Then, one of two things is going to happen. They will either make a purchase, or they will walk back out of the store. Getting a customer in the store is the first step but helping them feel comfortable is the next one in turning those window shoppers into repeat customers. These five tips can help any business do just that. Directional & wayfinding signage If a customer can’t find what they are looking for, they will not purchase anything, and they more than likely won’t come back because they had a negative experience. Directional & wayfinding signage can help customers locate the restrooms, changing rooms and different departments in the store. Typically, businesses are advised to hang directional & wayfinding signage from the ceiling so that it is easy to spot. Directional & wayfinding signage is also a great way to point to the clearance section. Directional &wayfinding signage is just one of many ways to help customers feel at ease in the store. Colour scheme The colour scheme of a business sets the mood for the business. Teen stores typically go for brighter colours for a fun environment or trendy colours to show that teens can find the latest fashions inside. Blue is known to be a calming colour, and green has been proven to make people think of money. When selecting a colour scheme, make sure that it represents the brand of the business while simultaneously being visually appealing to the target audience to help increase profits. Sales representatives Sales representatives are the face of the store to new customers. All customer service representatives should appear neat and clean. They should also greet customers, follow the five to ten rule (smile if a

2. customer is within ten feet, say hello if they are within five feet), and they should ask customers if they need assistance. That last sentence can be a bit tricky. Sales representatives want customers to feel like they are there if they need assistance without being too pushy. A sales person that consistently asks customers if they need help or mentions new sales can turn away potential buyers. Instead, tell sales people to approach the same customer a maximum of two or three times, if that. Usually, once is more than enough. Helping customers feel at ease in a store will make them more likely to buy something, and more likely to return. The key is to make sure that new customers have a positive experience their first time at the store. Do this by making sure that they can find their way around the store, especially if it is a larger department store. Make the store visually appealing so that they will feel at ease and relaxed. Finally, guarantee that they feel welcome with a staff of friendly, smiling faces. About Us: Signarama is a beautiful business in Colorado. The specialize in signs, wall graphics, window graphics and more. They consist of a team of dedicated artists, and have taken the visual marketing industry by storm. The combination of marketing knowledge and raw talent in this team cannot be found anywhere else. Every sign is made with a goal in mind. They want to help your business become a success by driving more customers through the door, and helping keep them there. It doesn’t matter what the business or budget it is, they can work with it. It doesn’t matter how big or small the job is, they can do it. 1 2 8 9 S o u t h 4 t h A v e . S u i t e 2 0 0 B r i g h t o n , C o l o r a d o U n i t e d S t a t e s ( 8 0 6 0 1 ) C o n a t c t U s : 3 0 3 - 9 1 4 - 9 7 0 0 http://signaramacolorado.com/