The Importance of building a correct social media strategy for IT companies
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Nowadays, many IT companies have realized the importance of using social media to promote their products and services. However, most of these companies do not have a structured plan for making this strategy work properly.
There are IT companies who believe that developing a social media strategy consists only of creating a Twitter and a Facebook account, hoping that costumers will instantly arrive and start following.
However like any other marketing plan, there is a process that must be followed in order to develop a proper social media strategy. First of all it is important to identify the market that the company wishes to send the final message, in other words, you need to identify which is your target market
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