LANDING PAGE BUILDER QUADRANT HIGHLIGHTS

1. TOP 18 LANDING PAGE BUILDER COMPANIES - BY360QUADRANTS A Landing Page Builder software helps organizations in creating effective, simple landing pages to enhance lead conversions. It also helps businesses to select from templates that have already been used and proven effective in converting leads with several types of landing pages. With the help of a landing page builder, organizations can create and publish pages instantly, without even deploying a development team. The Drag-and-drop features and numerous integrations allow professionals to create, track, and enhance their pages for a supremeimpact. 360Quadrants, the most granular comparison platform, has released a quadrant on Landing Page Buildersto help businesses make quicker and more informed decisions. The quadrant has Hubspot, Mailchimp, and ClickFunnels sharing space as Visionary Leaders. 360Quadrants are generated post analysis of companies (product portfolios and business strategy). Quadrants will be updated every three months based on market and regional analyses and developments in Landing Page Builders Market. 360Quadrants also lists the 18 best companies in the Landing Page Builderspace. LANDING PAGE BUILDER QUADRANTHIGHLIGHTS Company evaluation was conducted for 100+ companies offering landing page builders software services out of which 18 companies were shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and EmergingLeaders. Hubspot, Mailchimp, ClickFunnels, Unbounce, and Instapage have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy. These vendors also have been operational the Landing Page Builder market by offering highly customized and easily deployable software for their commercial clients, combined with their robust business strategy to achieve sustained growth in themarket. Leadpages has been identified as an innovator as the companyhas an innovative portfolio of the Best Landing Page Builders and a potential to build strong business strategies for their business growth to be at par. These vendors have been providing the best landing page builder softwareofferings as per their customerdemands. Wishpond, Ontraport, AWeber, Agile CRM, Brandcast, Shrotstack and Kartrahave been identified as the emerging players in Best Landing page buildersmarket. These companies are specialized in offering highly niche and personalised solutions and services to their clients. These companies have also been focused on making acquisitions and improvingtheir sales abilities in numerous regions to offer their integrated services to a wide range ofclients. Sendinblue, Landingi, Mailerlite,Moosend, and TARS have been recognized as dynamic differentiators as they have strong portfolio of the best Landing Page Builders solutionsand services and also have a widespread network of channel partners and resellers to upsurge the deployment of their services across various verticalmarkets.

2. The 360Quadrants platform provides the most granular Landing Page Builder software comparison betweenvendors. 360Quadrants conducts an in-depth SWOT analysis and accurately analyses the companies considered for evaluation. This helps service providers in learning about new opportunities and areas where they lag behind their peers. It also helps clients in choosing the most appropriate vendor for theirrequirements. Landing Page Builders – All you need toknow A landing page is a sperate webpage designed for marketing and advertising purpose. It is a tool used by the digital marketing team of an organization. The landing page is a standalone page that is displayed to the viewer when he/she clicks on a link through a search query, ad, email campaign or survey. A landing page builderis a software designed to create landing pages easily and efficiently by the organization. This ensures that the digital marketing team need not depend on technical coding to build and rate/rank their pages. The landing page builder offers users templates and easy to implement and features to use to create an attractive and enticingpage. Why your business needs a landing page builder software– A landing page builder software can do wonders for your organization irrespective of theindustry you are functioning in or the size of your business. Most of the best landing page builder softwarehelps users accomplish thefollowing: Build your brand Image – If designed accurately, a landing page can leave users with a lasting impression of your brand. An advertising or marketing strategy is said to be successful when a user thinks about your product or service even when not on your webpage. A landing page builder software can help you create that impact on users’minds. Action Oriented –The main purpose of a landing page builder is to convert the viewer of the page into a lead and a potential client for your business. This is usually done by having users sign up or register for free to access some content. Once information is collected, the lead generation teamcan then begin the process of converting the lead into a client. A viewer will be using your website for a particular purpose. Needless to say, all leads are not converted into potential sales as the purpose for visiting a website may not always be a purchase enquire. However, a strong landing page may convert a skeptical viewer into buy-in for the service or productoffers. IncreasedSales – As a landing page builder is used to generate leads, it is one of the most widely used tool in the market. The higher the leads generated (irrespective of the source), the more like the sales team can make a sale. An impactful and top landing builder software helps the SEO team present their product and service in the market and gain a competitive advantage over competitors. Lead generation through a landing builder software can act as an indirect blessing to sales executives. And the higher the sales, higher theprofits. Data Analysis and Corrective Action – A good landing page builder software providers users with the ability to analyze the traffic on the page. Generally, landing page builder pricing is calculatedbased on the various advance features and options the software provides to its users. The more advance the features the more users can play around with design and analysis to generate thedesired impact. Analysis of the data from the landing page can also help you understand which marketing strategy is working for you and which is not based on which you can tweak and changeyour approach. Future roadmap for your business – A landing page can also be an excellent source of information to your organization on the perception of your product and service in the market. A landing page can be broken down to sign up for different products or services to gauge the response of the marketon

3. which product or service attracts more attention. The organization can focus on the development aspects on the products and services generating moreviews. Due to the growing market competition and an increase in demand from consumers many organizations have understood the benefits of investing in a good landing page buildersoftware. This has led to an entire marketplace for developing top landing page buildersoftware’s. A brief glimpse into 2020 and the future of the landing page builder softwaremarket– The recent COVID pandemic has completely changed the way organizations work. COVID has impacted not only personal lives but entire businesses. Organizations are using their current resources in new and innovative ways to make the best of the situation– A New Normal–Due to the current situation, organizations have moved towards workingfrom home. This has increased people’s communication and collaborating thorough the digital world. People are accessing and depending on virtual reality to survive. Landing pages have a wide market to play around to get their brands recognized during this time. A well-placed message can attract sizeabletraffic. Situational Growth–Many industries have experienced high demand due to the spread of coronavirus. An effective landing page builder can help your company stand out amongthe competition. However, on the other end of the spectrum, several industries have crawled down to a slow growth. The use of landing page builders can help keep their brands floating and ensure they can ride out the storm till the economyimproves. Social and Business Message – As the landing page builder is a tool to brings in leads, how a message is displayed during COVID-19, plays a significant role. A landing page can help reach out to the masses and showcase the need and requirement of your product or service. A message thatis less sales oriented, more empathic and more resource or need oriented can make or break your business. Business Opportunity – Businesses are finding innovate and new means to survive and grow in the future. Their main aim is to ensure they stay afloat and to sustain in the future. Landing page builder can use this opportunity to grab and market their product and service in these challengingtimes. Advance Analysis– Due to the new way in which organizations are forced to work the perceptions and needs of consumers have changed. A recent study on the Google Ads engine showed a drastic movement in the requirement of consumers. Some of the best landing page builder software’s can provide a good deal of advanced analysis options to users to help them understand and where to put theirmoney. Due to the above factors, there is high possibility that market for landing page builders is expected to grow in the near future. 360Quadrants can help you understand the market and the top player better. How 360Quadrants can helpyou understand the landing page builder market players better– 360Quadrants is an aggregator of all the top players in various industries. It provides information on landing page builder software reviews, landing page builder pricing, alternative software and products for landing page builders and lotsmore: List of Top Landing Page Builder Software– AdPage AWeber ClickFunnels Hubspot Instapage Leadpages Brandcast ConvertFlow Force24 Lander

4. 360 SCORINGMETHODOLOGY • Top Companies in Landing Page Builders Market will be rated using the following methodology- • A highly experienced team of researchers and senior analysts conduct extensive research to generate a list of vendors(competitors). • A patent-pending algorithm is used to collect inputs from key stakeholders—industry experts, buyers, vendors, and 360Quadrants analysts—based on criteria for Product Maturity and CompanyMaturity. • Criteria under Product Maturity include breadth and depth of product/service offering, product features and functionalities, product differentiation, and their impact on customer value. • Criteria under Company Maturity include geographical footprint, partner ecosystem, financial stability, and client coverage or sectorfootprint. • Approximately 20+ in-depth parameters will be considered for research for the LandingPage • Builders market. These parameters will be updated every 6 months to ensure latest developments are taken intoconsideration. • A weight is assigned to each stakeholder based on information gathered pertaining tothe • above criteria as well as inputs from stakeholders. These inputs follow the order of priority givenbelow: • Buyers • Industry Experts • 360QuadrantsAnalysts • Vendors(Competitors) • The inputs are analyzed, and a final rating is assigned to each vendor(competitor). • After the finalization of ratings, each vendor is placed in the most relevant quadrant based on theirscore. • ABOUT 360QUADRANTS • 360Quadrants is the largest marketplace looking to disrupt US $6.3 trillion of technology spends and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insight using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in a niche space, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has around 400 total buyers across various markets. • 360Quadrants will also be launching quadrants in fields like Digital transformation Software, Cloud computing Software and Access ControlSoftware.