FMI Releases New Report on the Marketing Mix
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Future Market Insights has announced the addition of the “Marketing Mix Optimisation Market: Global Industry Analysis and Opportunity Assessment 2016-2026" report to their offering.

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FMI Releases New Report on the Marketing Mix

Optimisation Market 2016-2026

November 2016

Report Id : REP-GB-1626

Status : Ongoing

Category : Electronics, Semiconductors, and ICT

©2015 Future Market Insights, All Rights Reserved


Future Market Insights

Future Market Insights (FMI) is a premier provider of syndicated research reports, custom

research reports, and consulting services. We deliver a complete packaged solution, which

combines current market intelligence, statistical anecdotes, technology inputs, valuable growth

insights,aerial view of the competitive framework, and future market trends.

We provide research services at a global as well as regional level; key regions include GCC,


Our offerings cover a broad spectrum of industries including Chemicals, Materials, Energy,

Technology,Healthcare, and Retail.

We have a global presence with delivery centers across India specializing in providing global

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state-of-the-art delivery center located in Pune, India. We combine our knowledge and learning

from every corner of the world to distill it to one thing – the perfect solutionfor our client.

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Automotive and Transportation

Electronics, Semiconductor, and ICT

Retail and Consumer Products

Industrial Automation and Equipment

Chemicals & Materials

Food and Beverages

Services and Utilities

Energy, Mining, Oil, and Gas



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For detailed subscription information please contact

Hari. T (Sr. Manager - Global Business Development)



T: +44 (0) 20 7692 8790 | D: +44 20 3287 4268

Email: [email protected]

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Research Methodology (1/2)

Systematic Research Approach


In-depth secondary research is used to

ascertain overall market size, top

industry players, top products, industry

associations, etc.

Research &




Data Filter

& Analysis





Market profiling


PMR formulates a detailed discussion

guide to conduct expert and industry


Identifying key opinion leaders

Questionnaire design

In-depth interviews

Coverage across value chain

Formulating discussion guide



PMR develops a list of industry players

(manufacturers), distributors, retailers

and industry experts



Key industry experts

Channel study


Market dynamics



Developing list of respondents



PMR conducts interviews with industry

experts, industry players, distributors

and retailers




Data collection

Market participants

Key strengths

Product portfolio

Mapping as per value chain

Key focus segments




Data is validated by triangulation

method, wherein secondary, primary

and PMR analysis contribute to the final



Data validation


Data is scrutinized using MS-Excel to

obtain qualitative and quantitative

insights about the industry

Data analysis

Primary Research#

Secondary Research #

Paid Publications#





Company websites

Company annual


White papers

Financial reports






PMR delivers industry insights and

information in the required format



# includes sources of databases

©2015 Future Market Insights, All Rights Reserved


Marketing Mix Optimisation Market

Marketing mix optimisation or marketing mix modeling is a method that is used for the statistical analysis

of the various advertising and marketing efforts done on a products performance in the market. The key

elements of marketing mix modeling are product, promotion, distribution and the pricing, each of these

elements are analyzed closely before finalizing the suitable model for marketing a particular product. The

marketing mix modeling allows quantifying the sales and revenue generated by the marketing done on a

particular product. It also allows planning the strategies for marketing of particular product or marketing

service in an optimized manner. The shift of global markets to the emerging regions such as, China, India,

Brazil and Russia and the established markets being on the threshold of saturation, manufacturers are

looking forward to establish markets in the emerging regions with low investments and high return on

investment. With various big organizations adapting the marketing mix modeling for optimized marketing

of their products, the global market for marketing mix modeling will register a healthy growth rate by the

end of forecast period.

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The global marketing mix modeling market is primarily driven by the demand for efficient marketing

strategies by organizations including the fortune 500 companies, which will help minimizing the lump

sum investments in marketing of a particular product and give high return of investment to the

companies in terms of marketing costs by increasing the sales for that particular product. The

implementation of marketing mix modeling helps in achieving the targeted goals of the company and

benefits the organization as a whole. Somehow, there are some challenges related to the marketing mix

©2015 Future Market Insights, All Rights Reserved


Marketing Mix Optimisation Market

modeling which might restrain the growth of the market. Some of the challenges includes,

unstandardized measurement of the market, lack of transparency in the modeling methods among

others, which makes difficult to narrow down actual predictions.

The global marketing mix modeling market is segmented based on approach for marketing mix modeling

and region. Based on the approach used for marketing mix modeling, the marketing mix modeling market

can be segmented into OLS (Ordinary Least Square) regression approach and Constraint approach.

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Based on the geographic regions, global automotive seating systems marketing market is segmented into

seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, Asia

Pacific, Japan, and Middle East & Africa. The marketing mix modeling being a new concept it is being

adapted globally in the established as well as the emerging markets. The global trend of big

manufacturers and markets shifting the business to Latin America, Asia-Pacific and Eastern Europe

markets to tap the growth opportunities in these markets are fostering the growth of marketing mix

modeling market in the aforementioned regions as well as in the established markets of North American

and Western Europe.

Some of the major players identified in the global marketing mix modeling market includes, Wipro

Limited, Polaris Research, Decision Analyst, Inc., The Nielsen Company, Analytic Partners, Inc., Ninah

©2015 Future Market Insights, All Rights Reserved


Marketing Mix Optimisation Market

and among others.

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Click here to

Order a free sample

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To know more about us, please visit our website:

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For other queries contact:

Hari. T (Sr. Manager - Global Business Development)

Future Market Insights: 3rd Floor,

207 Regent Street, London W1B 3HH

T: +44 20 7692 8790 | D: +44 20 3287 4268

Email: [email protected]

Future Market Insights Global & Consulting Private Limited (FMI)

Thank You

©2015 Future Market Insights, All Rights Reserved


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