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YOUR MAGAZINE. New. “The magazine will be more visual and more spirited. The voice of YM , will be direct and honest… We want to make YM the ultimate source book for teen girls.” . Annemarie Iverson. Editor-in-Chief. New.

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New

“The magazine will be more visual and more spirited. The voice of YM, will be direct and honest… We want to make YM the ultimate source book for teen girls.”

Annemarie Iverson

Editor-in-Chief


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New

Expanded beauty and fashion coverage

Bringing more of the editors’ personality

to the pages

And continue to write more about the things

that girls really want to read about-all the

gooey, girly fun stuff


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Beauty

Boys

In

Stars

Diary

Every

Issue

Style

Regular Monthly Features & Columns


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Why Target Teens?

The Teen Explosion

The current 12-19 year old population is 31.5 million strong and by 2005 is projected to grow to 33.6 million, as the baby boomers’ children reach their teenage years.

(U.S. Census Bureau)

Teen Purchasing Power

Teens are spending an astounding $153 billion a year! The average weekly income of 13-19 year olds is $101.40, and they spend over half of it on clothing, beauty products, food and entertainment.

(TRU Fall 1999; 1999 Teenage Economic Power Study)

Teens Stroll The Grocery Store Aisles

They’re grocery shopping for the family! In fact, 67% often do the grocery shopping, and their parents give them a whopping $59.7 billion per year to spend on food.

(1999 Teenage Economic Power Study)


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We are a Circulation Leader!

3rd largest rate base among all beauty/fashion and teen magazines

Cosmo

2,400,000

Seventeen

2,350,000

on the “Top 10 Best

Circulation Performers

of the Decade” List

2,200,000

Glamour

2,000,000

YM more than doubled its circulation to 2.2 million and has more than tripled its newsstand sales during the past decade.

Capell’s Circulation Report, January 24, 2000

Teen

2,000,000

Teen People

1,500,000

Mademoiselle

1,100,000

Vogue

1,100,000

Self

1,100,000

Elle

900,000

Allure

800,000

Harper’s Bazaar

700,000

Cosmo Girl

500,000

Cosmo’s January and August issues guarantee a rate base of 2.5 million

Source SRDS


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In every issue,

reaches over

9 MILLION

teenage girls

Demographic Profile Total Audience 9,159,000

Source:MRI Twelveplus 1999


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We’re Reaching Kraft Cheez Whiz’s Target Market!

YM also boasts

a higher

composition of

females

14 to 17 (70%)

and a higher

composition of

females

14 to 24 (82%)

than Seventeen

and Teen.

%Comp

25.4

Seventeen 21.6

Teen 15.8

year - old market

Source:MRI Twelveplus 1999


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We Reach Teens with Spending Power!

The highest median HHI ($50,162)**

Among all the teen books, YM reaches female readers with:

The highest median weekly earnings ($74)**

The highest percentage of employed females (46%)*

Sources: *MRI Twelveplus 1999; Teen set includes YM, Seventeen and Teen, **MRI Teenmark 1999; Teen set includes YM, Seventeen and Teen


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New

YMis a leader in the teenage category

YM’scirculation is on the rise, up to the 2.2 million in 2000

Summary

YMreaches over 9 million

teenage girls in EVERY issue

YMeffectively reaches

Kraft Cheez Whiz’starget

audience


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Kraft Foods

Kraft Cheez Whiz


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Kraft Foods

Kraft Cheez Whiz

Rates:

Earned

Gross

Rate

Kraft’s

Gross

Rate

Positioning:

Page

4 Color

Percent

Discount

YM will offer

Kraft Cheez Whiz

ALL page positions

opposite say

anything-franchise

position!

1-2x $97,400 $87,660 10%

3-5x $94,478 $82,790 15%

6-11x $91,556 $77,920 20%

12x $87,660 $68,180 30%


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Kraft Foods

Kraft Cheez Whiz

Added Value Merchandising

FY 2001 Proposal

3 - Page Commitment

YM would like to offer Kraft CheezWhiz Added/Value Merchandising in the form of bonus visibility in the pages of the magazine that reaches over 9 million young women

1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C

6 - Page Commitment

1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C

Kraft Cheez Whiz Recipes and/or any other

promotional literature will be inserted in goodie bags

at one of YM’s 2001 Events

12 - Page Commitment

1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C

Two “Fresh! New! Wardrobe” Events

(Please see attached)


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“Fresh! New! Wardrobe ”

An Exclusive Event Sponsored byKraft Cheez Whiz

Objective

Maximize visibility for the Kraft Cheez Whiz branding campaign through partnership in an exclusive event-marketing program.

Concept

Exclusive Food Sponsorship of two “Fresh! New! Wardrobe” events providing Kraft Cheez Whiz face-to-face interaction with YM readers while aligning them with an important cause.

Background

The “Fresh! New! Wardrobe” events will focus on teaching today’s young women values while at the same time having fun with fashion.

YM is uniquely suited to host these events because it’s the ultimate sourcebook for over 9 million young women. In every issue, YM offers information about how to get the most out of the teenage years.


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“Fresh! New! Wardrobe ”

An Exclusive Event Sponsored byKraft Cheez Whiz

Details

Held at a mutually agreed-upon fashion mall venue in two markets of Kraft Cheez Whiz’s choice, the afternoon would begin with a festive reception followed by a discussion during which YM’s fashion/beauty editors will talk to today’s young women about maximizing the clothes they have in their closet. Topics to be discussed could include taking something very basic that girls already own and pairing it with other items for versatility, utilizing accessories, working within a budget, etc.

Attendees will be required to bring one item of clothing from their own closet to be donated to the Youth Society.

Prizes will be awarded to the girls who have a Cheez Whiz Sticker placed under their seats at the event. Prizes could include mall gift certificates and specially designed YM / Cheez Whiz Gift Baskets.

To expand Kraft Cheez Whiz’s reach among today’s young woman, YM will provide with the following:

Exclusive Food Sponsor

Reference on all information pertaining to the event including invitations,

web site and in-magazine promotions and press releases

Signage, product display and samplings at the event

Kraft Cheez Whiz Recipes and/or any other promotional literature

to be included in party bags distributed to the guests

Benefits

Maximum

Exposure

Brand

Association


ad