Interview objectives
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Interview Objectives. Identify methods for an effective interview before, during, and after questioning by a reporter Acknowledge the cues and nonverbal communication that body language conveys. Interview Situations. Print versus broadcast General versus investigative

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Interview Objectives

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Interview Objectives

  • Identify methods for an effective interview before, during, and after questioning by a reporter

  • Acknowledge the cues and nonverbal communication that body language conveys


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Interview Situations

  • Print versus broadcast

  • General versus investigative

  • Ambush versus prearranged

  • Office versus on-site


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Interview Tips

  • Remain calm, cool and collected

  • Stay in control

  • You are your organization’s representative

  • Respond honestly


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Live Interviews

  • While conducting live TV/radio interviews:

    • Responses are instantly transmitted

    • Choose words carefully

    • Stay calm

    • Maintain eye contact

    • Keep answers brief


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General Interview Tips

  • Be prepared!

    • Chat with reporter before interview

    • Understand the topic or question before responding

    • Stop, listen, think before you respond

    • If you don’t understand the question or know the answer, say so

    • Answer the question


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General Interview Tips

  • NEVER tell reporter: no comment

    • Barrier-building

    • Evasive

    • Confirms supposition

    • Disrespects reporter

    • Tougher questions result

    • Sways public opinion away

  • Instead, say: I’ll get back to you.


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General Interview Tips

  • Open-ended questions

    • Listen and plan answers around you key messages

  • Speculation

    • Return to facts/NEVER speculate

  • Request for opinion

    • Return to facts

  • Inquiries about other agencies

    • Defer

  • Technical Jargon

    • Define all technical terms, acronyms & jargon


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Body Language

  • Body language tells an audience more than you realize.

    • What you’re feeling

    • What you’re saying

  • Verbal vs. Non-Verbal

    • Words we use = 7%

    • Tone of voice = 38%

    • Expressions/Gestures = 55%


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On-Camera Interview Tips

What are some ways you can appear calm and confident while being interviewed?


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Crisis Response Message

  • Message Triangle

    • State what happened

    • Present it’s impact

    • Tell them what you are doing about it


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Summary

  • Plan what you want say before the interview

  • Develop key messages

  • Practice your delivery and transitions with someone else

  • Know your media


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