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Interview Objectives. Identify methods for an effective interview before, during, and after questioning by a reporter Acknowledge the cues and nonverbal communication that body language conveys. Interview Situations. Print versus broadcast General versus investigative

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Presentation Transcript
interview objectives
Interview Objectives
  • Identify methods for an effective interview before, during, and after questioning by a reporter
  • Acknowledge the cues and nonverbal communication that body language conveys
interview situations
Interview Situations
  • Print versus broadcast
  • General versus investigative
  • Ambush versus prearranged
  • Office versus on-site
interview tips
Interview Tips
  • Remain calm, cool and collected
  • Stay in control
  • You are your organization’s representative
  • Respond honestly
live interviews
Live Interviews
  • While conducting live TV/radio interviews:
    • Responses are instantly transmitted
    • Choose words carefully
    • Stay calm
    • Maintain eye contact
    • Keep answers brief
general interview tips
General Interview Tips
  • Be prepared!
    • Chat with reporter before interview
    • Understand the topic or question before responding
    • Stop, listen, think before you respond
    • If you don’t understand the question or know the answer, say so
    • Answer the question
general interview tips6
General Interview Tips
  • NEVER tell reporter: no comment
    • Barrier-building
    • Evasive
    • Confirms supposition
    • Disrespects reporter
    • Tougher questions result
    • Sways public opinion away
  • Instead, say: I’ll get back to you.
general interview tips7
General Interview Tips
  • Open-ended questions
    • Listen and plan answers around you key messages
  • Speculation
    • Return to facts/NEVER speculate
  • Request for opinion
    • Return to facts
  • Inquiries about other agencies
    • Defer
  • Technical Jargon
    • Define all technical terms, acronyms & jargon
body language
Body Language
  • Body language tells an audience more than you realize.
    • What you’re feeling
    • What you’re saying
  • Verbal vs. Non-Verbal
    • Words we use = 7%
    • Tone of voice = 38%
    • Expressions/Gestures = 55%
on camera interview tips
On-Camera Interview Tips

What are some ways you can appear calm and confident while being interviewed?

crisis response message
Crisis Response Message
  • Message Triangle
    • State what happened
    • Present it’s impact
    • Tell them what you are doing about it
summary
Summary
  • Plan what you want say before the interview
  • Develop key messages
  • Practice your delivery and transitions with someone else
  • Know your media
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