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Monetizing Mobile Search Today. Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media. Resolution Media Overview. 85+ dedicated search marketing professionals Headquartered in Chicago, IL with offices in NYC and San Francisco

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monetizing mobile search today

Monetizing Mobile Search Today

Bryson Meunier

Natural Search Associate Director, Content Solutions

Resolution Media

resolution media overview
Resolution Media Overview
  • 85+ dedicated search marketing professionals
  • Headquartered in Chicago, IL with offices in NYC and San Francisco
  • Acquired by Omnicom Media Group in 2005
  • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008
  • $150MM+ in Annual Search Media Management
self monetizing
Self-Monetizing:

Entertainment

N

S

F

W

self monetizing5
Self-Monetizing:

Local Interest

stop guessing about mobile search behavior
Stop Guessing About Mobile Search Behavior
  • Follow the Leaders:
    • Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen)
    • Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore†)

*Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125

†comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469

stop guessing about mobile search behavior12
Stop Guessing About Mobile Search Behavior
  • Mobile Keyword Research
    • Mobile Search Behavior Analysis
    • DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research
stop guessing about mobile search behavior13
Stop Guessing About Mobile Search Behavior
  • Analytics for Mobile:
    • Mobile Analytics: Bango, Mobilytics, Omniture
    • Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)
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