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Monetizing Mobile Search Today. Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media. Resolution Media Overview. 85+ dedicated search marketing professionals Headquartered in Chicago, IL with offices in NYC and San Francisco

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Monetizing Mobile Search Today

Bryson Meunier

Natural Search Associate Director, Content Solutions

Resolution Media


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Resolution Media Overview

  • 85+ dedicated search marketing professionals

  • Headquartered in Chicago, IL with offices in NYC and San Francisco

  • Acquired by Omnicom Media Group in 2005

  • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008

  • $150MM+ in Annual Search Media Management


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Successful Collaboration with Partner Agencies and Clients

Agencies:

Clients:


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Self-Monetizing:

Entertainment

N

S

F

W


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Self-Monetizing:

Local Interest


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Self-Monetizing:

Travel


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Three Ways


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Think “Efficient”, Not “Emerging”


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Ranking Factors


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Focus on Smartphones First


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Stop Guessing About Mobile Search Behavior

  • Follow the Leaders:

    • Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen)

    • Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore†)

*Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125

†comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469


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Stop Guessing About Mobile Search Behavior

  • Mobile Keyword Research

    • Mobile Search Behavior Analysis

    • DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research


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Stop Guessing About Mobile Search Behavior

  • Analytics for Mobile:

    • Mobile Analytics: Bango, Mobilytics, Omniture

    • Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)


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Stop Guessing About Mobile Search Behavior

Emulators

Webmaster Tools


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Thank You!BrysonMeunier.com/ses


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