mobile internet and emerging markets rajesh jain netcore solutions mumbai, india mobile: +91 98 201 94082 email: [email protected] blog: www.emergic.org.
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mobile internet and emerging marketsrajesh jainnetcore solutionsmumbai, indiamobile: +91 98 201 94082 email: [email protected] blog: www.emergic.org
living and imagining the mobile future…reading my favourite blogs and news feeds every morningrediscovered calvin hobbescricket scores and stock index updatesin bed, imagining daffodils and reading sherlock holmesin rajasthan, read about ebay buying skypelearning a new language in the carin shenzen, trying to find indian restaurantalerts on book deals from crosswordat home, trying to find a maiddecision: to carry ipod also or notshopping in sikka nagar, where to gowhat do my friends think of rang de basantisending payment reminders to errant customersdifferent moments, different needs…one device
two types of momentsbored and alone – in travel, dull meetings, waiting yearning for net access wherever one is services to bring our mobile into the foreground the mobile as a window to the world outside…
opening windows to the worldthe shortwave radio in the 70sthe computer in the 80sthe internet in the 90sthe mobile is nextthe mobile as ‘teleputer’
pointers to building the future availability of mobile much greater than pc digital connected lives built around mobileservices: know, connect, have funassume mobile ownership…and some pc/net accessfirst target: 18-30 age group get them to champion services to others
three key mobile internet elements platform that includes ability to have relationship with customers for micropayments[publish-subscribe for mobile web]portfolio of useful services for everyday lives with ability to interact in local marketplace[mobile portals and communities]building a platform for local advertising and transactions[mobile marketplaces]
doing mobile internet portals right focus first on existing browsable contentthink directories and navigation, not searchdon’t worry about building the perfect browser html web proxycrawlers public rss aggregatorsopml reading lists / directoriessitemaps (deep directories)super-search: two boxesone-click subscriptionprospective searchsms alerts publishing tools for rapid content creation
the opportunityfor users, it bridges information gap [an alternative to computers and broadband]for operators, it can be the next crbt[generate Re 1 a day via download charges]india can lead the world in rich mobile data servicesmobile internet for emerging markets is the next blue ocean