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Los Angeles Market PowerPoint PPT Presentation

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Los Angeles Market. The CBS LA Cluster is Comprised of 7 of the Most Highly Regarded Radio Brands in the Media World. ESTIMATED REACH: 8,014,500 WEEKLY LISTENERS (unduplicated). More Than Two in Every Three Residents of Los Angeles Metro Tune to a CBS LA Radio Station Each Week.

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Los Angeles Market

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Los angeles market l.jpg

Los Angeles Market

The CBS LA Cluster is Comprised of 7 of the Most Highly Regarded Radio Brands in the Media World

ESTIMATED REACH: 8,014,500 WEEKLY LISTENERS (unduplicated)

More Than Two in Every Three Residents of Los Angeles Metro Tune to a CBS LA Radio Station Each Week

Source: PPM Los Angeles Metro Oct-Nov-Dec 2009 cume & cume rating M-SU 6a-12mid.


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The CBS Cluster Audience isBoth Massive & Targeted


  • Persons 18-34: more than 2.1 million listeners; 67% of L.A. Metro

  • Persons 18-49: more than 4.1 million listeners, 68% of L.A. Metro

  • Persons 25-54: nearly 3.9 million listeners; 69% of L.A. Metro

Source: PPM Los Angeles Metro Oct-Nov-Dec 2009 cume & cume rating M-SU 6a-12mid.


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Group NTR Promotion

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Plan a Getaway withArco- Straight Up Gas

Concept: Planning A Getaway??

Timing: May/June

Arco and CBS Radio LA are helping Angelinos plan a getaway with Arco Straight Up gas. Arco will get them there and hell them save money.

Each of the three participating stations will encourage listeners to log onto the stations website where they can access the Arco Straight Up Gas custom portal page where they enter to win an Arco Getaway Prize Pack which includes $300 worth of gas, a car tune up, an overnight bag and food supplies.

Also on the custom portal page, visitors will find fun travel information. There will be a 728x90 and 300x250 ad banner lockdown on this page`.

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Promotional Elements

Promotional Elements:


20 x :30 Monday-Sunday, 6a-11p per/wk for 2 weeks Total of 20 a week per station – 120 total

Value: $60,000


Arco Custom Portal Page-4 Weeks

-Includes link to Arco site and contest information

and entry point

E Newsletter on each station

3 Total- Includes link to contest portal page and

Arco Site

50 Streaming Spots per week on each station for 4 weeks

Mon-Sun 5a-8p

600 Streaming spots total

Rotating Banner throughout station sites including home page

Total Digital Value: 76,500

Total Value :$136,500

Total Investment: $45,000

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Individual Station Promotions

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KROQ Road Trip USA


Arco will be included in a minimum of 400x promotional announcements


Arco will receive front page exposure on KROQ.COM for the duration of the Road Trip U.S.A. Promotion with hyperlink (4 weeks).

KROQ.COM receives 3.5 million page views per month.


Association with the ROAD TRIP U.S.A. promotion on KROQ



Sponsorship gets Arco:

KROQ’s ROAD TRIP U.S.A. kicks off in July with its highly anticipated on-air promotion…where one lucky listener per week will hit a U.S. destination to see one of their favorite KROQ bands.

Those who qualify to win the trip will receive a qualifying prize of local concert tickets. Each week, on a weekday to be determined, a Kevin & Bean will pick the KROQ ROAD TRIP U.S.A. winner of the week and announce the next ROAD TRIP U.S.A destination.

All those who are entered to win the ROAD TRIP U.S.A. trip (each week), as well as the trip winners will also be entered for a chance to win the grand prize: “A new 2010 vehicle and Arco gas for a year, …because it would cost us more to get it somewhere else!” The grand prize winner will be chosen by random drawing at the end of the promotional campaign.

PROMOTIONAL DATES: July 2010 (4 weeks)

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Stick It & Suck It Summer Tour

12 week on-air promotion designed to promote ARCO More Gas, Less Cash – Includes

•two hundred (200) pre-recorded promotional mentions voiced by JACK with name and claim.

•15 :10’s per week for 12 weeks (Total of 180

•E-blast every week promoting the ARCO Sticker Stops

•JACKtivity reports and listing on JACKtivity web page

•Website inclusion on, plus a link to your website.

•Four hundred (400) streaming spots to air over the course of 4 weeks

running M-Su 5am-1am .

- 6 JACK-FM Stick-Up Appearances during the on-air

promotional period.


Promotional Value: $341,200

Your Total Investment: $55,020

Like all good radio creatures do, if something works, we beat it into the ground. But, don’t let that stop you from sponsoring what is sure to be better the third time around ... JACK FM’s ‘STICK-IT and WIN SUMMER TOUR 3!’

Team up with JACK to make the Summer of 2010 one you won’t forget. Jack will create custom Summer of 2010 Jack sticker. The back will feature a bounce back offer for La Costa Resort and/or Rancho Las Palmas…”Buy a night get a night Free” promotion, fueled by Arco.

Just roll in to an ARCO, fill up on more gas, less cash Arco fuel, put a JACK-FM sticker on your car, on the back of the sticker, is a coupon good for Buy a night,

Get a night Free”, and see how easy it is to save on the road trip while supplies last. Cool?

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Arco College Campus Tour

  • Arco will receive the following four-week promotion:

  • 20x :60 second commercials on AMP Radio (Tue-Sun, 5a-1p) each week for four weeks- 80 total

  • 100x :60 second streaming commercials on (25x Tue-Sun, 12mid-12mid each week).

  • Inclusion in weekly E-Mail Blasts about each school appearance – 4 total.

  • 728x90 and 300x250 web banners on the Arco Custom Portal Page with appearance information and enter to win prize information at for 4 weeks.

  • Arco signage inside the AMP tent at each event.

  • Distribution of informational materials and swag at each event.

  • - AMP to purchase $5,000 in Arco gas cards for prize fulfillment

  • Products or services highlighted as grand prizes for contests at events.

  • Total Promotional Value: $718,550

  • Investment: $50,000

Want to reach College Students? AMP Radio’s AMP-Tourage will spread the word to College students across Los Angeles and Orange County that Arco will get them there and will save them money!

AMP Radio’s street team – the AMP-tourage – is invading college campuses all across Southern California – and we are bringing Arco with us! The AMP-tourage sets up the tent, plays music, holds contests for prizes and, of course, we give away lots o f SWAG!

AMP Radio will purchase $5,000 worth of Arco gas cards to use for prizing during these special appearances and will also disperse Arco branded materials and information.

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Arco Beat the Pump

K-Earth’s Morning Show Host, Gary Bryan, will invite listeners every weekday morning to play ‘BEAT the PUMP!’ K-EARTH listeners call-in for a chance to WIN up to 101 GALLONS of FREE GAS!K-Earth would like to partner with ARCO to sponsor this beat the pump promotion 2 weeks a month, April through June

Arco will receive:

Fifteen (15) ‘LIVE’ sponsor mentionswith ‘Arco name and tag’ each week, M-F 6a-10a. Total of 90 promotional mentions entire campaign


Arco logo with’s ‘BEAT the PUMP’Splash Page and inclusion on the contesting page.

Total Investment: $20,000

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Win a Trip a Day from Arco


  • On-Air/ Online Promotional Spots:

  • *Arco will Receive Name and tag line Inclusion in Ten (10x) promotional spots per week. (M-F). These spots are aimed to increase awareness and participation by our audience, so they aired at great times -- primarily

  • top of the hour, 8A-7P! 80 Total Mentions

  • On-Air /Online Promotional Mentions:

  • *Arco will receive a minimum of (84X) on-air promotional mentions per week that include sponsor name only.

  • Total On-air Mentions during 4 Week Campaign 752

  • Total Streaming Mentions during 4 Week campaign 752

    • Online exposure

  • Logo Inclusion with hyperlink on Trip A Day Page of for the entire duration of the campaign to reinforce the partnership – 8 Weeks:

  • Logo and hyperlink inclusion in 4 e-Newsletters. Each goes to over 130,000+ WAVE fans who opt-in to the program and want the information.

  • Total Value: $600,000

  • Total Investment $30,000

  • Timing: 5/3-6/27 8 Weeks

    The Trip a Day is one of the biggest promotions in all of radio. Every day Monday- Friday, Morning Show Host Brian McKnight plays the Song of the Day at 7:20am. Every time it plays listeners call in to qualify to win a trip anywhere in the world. Two of the qualifiers are randomly selected as winners and announced Friday at 5pm. There are two guaranteed winners per week, and each winner chooses their destination. We pay for the trips, and promote this contest every chance we get: On air, at our events, on our website, and in our E Newsletters. To date we have given away over 3,700 trips! The High Frequency Trip a Day Promotion is the ultimate branding opportunity to promote Arco in conjunction with its on air schedule.

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