Indian Palate: Changing Food Habits & Consumer Behavior
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Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009. Evolving Indian Consumer. Lifestyle & Aspiration Cheese, Wine, Gourmet Food, etc. Convenience & Time Saving RTE, RTC, Purees, etc. . Basic Nutrition

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Indian Palate: Changing Food Habits & Consumer Behavior Raghav GuptaPresident, Technopak Advisors29 July 2009



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Lifestyle & Aspiration

Cheese, Wine, Gourmet Food, etc.

Convenience & Time Saving

RTE, RTC, Purees, etc.

Basic Nutrition

Fortified Atta, Iodized Salt, etc.

Wholesome Nutrition

Milk, Juices, Meats, etc.

Food Inflation Protection

Frozen Fruits & Vegetables, Juices

The Indian Consumer’s Needs from

Processed Food

1

> INR 10.0 Lacs

2

INR 5.0 – 10.0 Lacs

3

INR 2.0 – 5.0 Lacs

4

INR 0.5 – 2.0 Lacs

5

< INR 0.5 Lacs

Annual Household Income

No. of Households

Need from Processed Food


The indian consumer s changing spending patterns l.jpg
The Indian Consumer’s Changing Spending Patterns

Changing consumer behaviour is catalyzing change in spending patterns, freeing up income for discretionary expenditure

2008

2013


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A More Evolved Consumer, at the Upper Income Strata

2003

2008

2013

The Age of Altered Mindsets

The Age of Consumption

The Age of Maturity

Phase II:

Status

Phase I:

Necessity

Phase III:

Necessity

Approach towards

Packaged Goods

Affluence



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Shift to ThriftRedefining Value


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Small WondersSmall Perk Me Up Products


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‘Mummy ka Magic’

Stays Intact


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Eating ‘Out’ at Home

Evolving Home Delivery Model


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Taste Bhi, Health Bhi A very strong co-relation


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Food On The Go Instant Pick Me Up


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Eco ConsciousA light shade of green

Eco Conscious


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Food As Discovery

More Experimenting


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The Food ‘Connect’

Use of Social Media



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What does this mean for food companies?

  • Deepen Understanding of Consumer

  • Offer Greater Value

  • Offer Convenience

  • Move to a Dialogue, as opposed to a Monologue

  • Product & Packaging Innovation

  • POP Emphasis


Thank you raghav gupta@technopak com 91 99585 22993 www technopak com l.jpg

Thank You![email protected]+91 99585 22993www.technopak.com


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