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Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009

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Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009. Evolving Indian Consumer. Lifestyle & Aspiration Cheese, Wine, Gourmet Food, etc. Convenience & Time Saving RTE, RTC, Purees, etc. . Basic Nutrition

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Indian Palate: Changing Food Habits & Consumer Behavior Raghav GuptaPresident, Technopak Advisors29 July 2009

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Lifestyle & Aspiration

Cheese, Wine, Gourmet Food, etc.

Convenience & Time Saving

RTE, RTC, Purees, etc.

Basic Nutrition

Fortified Atta, Iodized Salt, etc.

Wholesome Nutrition

Milk, Juices, Meats, etc.

Food Inflation Protection

Frozen Fruits & Vegetables, Juices

The Indian Consumer’s Needs from

Processed Food

1

> INR 10.0 Lacs

2

INR 5.0 – 10.0 Lacs

3

INR 2.0 – 5.0 Lacs

4

INR 0.5 – 2.0 Lacs

5

< INR 0.5 Lacs

Annual Household Income

No. of Households

Need from Processed Food

the indian consumer s changing spending patterns
The Indian Consumer’s Changing Spending Patterns

Changing consumer behaviour is catalyzing change in spending patterns, freeing up income for discretionary expenditure

2008

2013

a more evolved consumer at the upper income strata
A More Evolved Consumer, at the Upper Income Strata

2003

2008

2013

The Age of Altered Mindsets

The Age of Consumption

The Age of Maturity

Phase II:

Status

Phase I:

Necessity

Phase III:

Necessity

Approach towards

Packaged Goods

Affluence

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Eating ‘Out’ at Home

Evolving Home Delivery Model

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Food As Discovery

More Experimenting

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The Food ‘Connect’

Use of Social Media

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What does this mean for food companies?

  • Deepen Understanding of Consumer
  • Offer Greater Value
  • Offer Convenience
  • Move to a Dialogue, as opposed to a Monologue
  • Product & Packaging Innovation
  • POP Emphasis
thank you raghav gupta@technopak com 91 99585 22993 www technopak com

Thank [email protected]+91 99585 22993www.technopak.com

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