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Facebook.com. Janice Li Hue Luu. History. Founded by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes [1] Launched in February 2004 [1] Private entity [1] . The Need.

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Facebook com l.jpg

Facebook.com

Janice Li

Hue Luu


History l.jpg
History

  • Founded by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes [1]

  • Launched in February 2004 [1]

  • Private entity [1]


The need l.jpg
The Need

  • To have a media that helps/enables people to maintain relations with others (whether they be acquaintances or close friends)


What it does l.jpg
What it does

  • Serves as a social networking utility that enables users to interact with their friends, family, and co-workers. [2]


What it does continued l.jpg
What it does (continued)

  • Photo albums[3]

  • Events [3]

  • Gifts [3]

  • Applications [3]

  • Marketplace [3]


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What it does (continued)

Commerce value chain

  • Attract: free social networking utility for individuals and builds traffic for advertising revenue

  • Interact: features provided enable users to facilitate their relationships with others

  • Act: enables users to constantly update their profiles and view updated profiles

  • React: allows users to keep in contact with acquaintances



Slide8 l.jpg

Menu for your privacy settings

Menu bar to access the different parts of your personal site. Includes messages and a link to friends who recently updated their profiles.


Slide9 l.jpg

Shows the latest from your friends, such as new pictures, events they’re attending, or if they change something on their profile

Shows the different applications you can have on your personal profile

Ad for Facebook’s revenue


Slide10 l.jpg

Latest Activities events they’re attending, or if they change something on their profile

Applications

Friends


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Allows you to enter any information you want the public or your friends to know.

Allows you to join groups and permit people to see the groups you are in.



Innovation l.jpg
Innovation wall.

  • “[To] create a universal online database for college students with social-networking functionality ”[4]

    –Mark Zuckerberg, Facebook CEO

  • Revolutionized social media

  • Allow users to connect with each other differently

  • Exclusivity


Customers l.jpg

College students (February 2004) [5] wall.

High school students (September 2005) [5]

Individuals in the workforce (May 2006) [5]

Everyone (September 2006) [5]

Statistics (May 2007) [6]

Customers


Target audience l.jpg
Target Audience wall.

  • Statistics (May 2007) [6]

  • Prior to 2006: college students

  • Currently: college students, high school students, and young professionals


Marketing strategies l.jpg
Marketing Strategies wall.

  • Focus on authenticity [7]

  • Word of mouth

  • Opened up its platform to developers [8]

  • Customizable yet visually consistent profile pages [9]

  • Enables communication between Facebook users and non-users [10]


Internet strategy l.jpg
Internet Strategy wall.

  • Digital Distributor

    • Enables acquaintances to stay in touch

    • Reaggregates services such as e-mail, event invitations, and the sharing of pictures and videos


Successes l.jpg
Successes wall.

  • General growth

    • More than 40 million active users [11]

    • More than 200,000 new registrations per day [11]

    • An average of 3% weekly growth [11]

  • User engagement

    • 6th most trafficked site in the United States [12]

    • 2nd most traficked PHP site in the world [2]

    • Most used people search engine on the web [11]

    • One of the top 20 search engines on the web in terms of number of searches [11]


Successes continued l.jpg
Successes (continued) wall.

  • Applications

    • #1 photo sharing application [13]

  • Facebook Platform

    • Over 2,000 applications built [11]

    • More than 75% of the members have used at least one application [11]

  • Competition

    • Growing three times as fast as MySpace [14]


Viability of facebook l.jpg
Viability of Facebook wall.

  • Promising if

    • Continue to focus on being a “social utility”

    • Continue to listen/respond to customer feedback

  • Potential pitfalls

    • Too many advertisements

    • Too many features

    • Too many unnecessary e-mails sent to users


What facebook does best l.jpg
What Facebook Does Best wall.

  • Respecting people’s privacy

  • Facilitating communication between people

  • Listening/responding to customer feedback

  • Constantly adding new features

  • Informing users of the latest updates

  • Effectively posting advertisements


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Suggested Improvements wall.

  • Decrease or limit publicized personal information

  • Make the visual presentation of profile pages less of an eyesore


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References wall.

  • [1] http://www.facebook.com/press/info.php?timeline

  • [2] http://www.facebook.com/press/info.php?factsheet

  • [3] http://www.facebook.com/press/product.php

  • [4] http://www.seomoz.org/web2.0/interview/facebook/2006

  • [5] http://www.time.com/time/magazine/article/0,9171,1640380,00.html

  • [6] http://www.techrunch.com/2007/07/06/facebook-users-up-89-over-last-year-demographic-shift/

  • [7] http://www.time.com/time/business/article/0,8599,1644040,00.html

  • [8] http://developers.facebook.com/


References continued l.jpg
References (continued) wall.

  • [9] http://facereviews.com/2007/07/06/facebook-growth-trends-behind-the-numbers

  • [10] http://www.seomoz.org/web2.0/interview/facebook/2006

  • [11] http://www.facebook.com/press/info.php?statistics

  • [12] http://www.facebook.com/jobs

  • [13] http://www.fastcompany.com/magazine/115/open_features-hacker-dropout-ceo-facebook-numbers.html

  • [14] http://www.time.com/time/business/article/0,8599,1644040,00.html


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