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CINCINNATI2009 Online Media Kit
Introduction & Mission
Digital advertising is growing by leaps and bounds around the world, and right here in Cincinnati. Our mission is to help advertisers harness the power of digital advertising on-air, online and via wireless by offering a portfolio of platforms second to none.
Our goal is to provide a variety of flexible programs and partnerships that can meet a wide range of creative and budgetary needs.
Please spend a few minutes looking at the many options. We look forward to working with you!
Digital Project Manager
Large Format Ad Units provide strong branding, visibility and creative opportunities on the Homepage and within each Content Section throughout WLWT.com. The three major ad units are:
Standard Ad Units are the basis for Run of Site (ROS) campaigns and are offered on a cost per thousand impression (CPM) basis. They can also be scheduled to run during specific days, time blocks, in content sections…even during specified weather conditions.
These ad units have universal appeal and considered standard by the Internet Ad Bureau (IAB).
Content Section Page
Section and Story Page Sponsorships create higher relevancy for the advertiser’s message, higher attention from visitors, and frequently higher response rates when accompanied by a strong “call to action.”
Sponsor ads appear in prominent locations above the fold on the main section page and can be placed in any editorial section of the site (i.e. News, Entertainment, Health, etc.)
All section sponsorships include:
1. Title Bar Logo (100 x 32) Front Page
2. Sponsorship Brick (320 x 120) Front Page
3. Display Ad (350 x 250) Story Page
A limited number of client category exclusive sponsorships are available on a share of voice basis (S.O.V.), further enhancing the return on investment.
Section Front Page
Section Story Page
Section Sponsor Optional Enhancements
Several low cost options provide even greater impact to Section Sponsorships:
Section Sponsorship Content
* Expanded leaderboard ads can only run on Story Pages of each section.
DESIGN YOUR OWN ELEMENT
Floating Rich Media Ads float over the web page immediately when it first loads, providing high impact visitor engagement. The ad then disappears after a maximum of 10 seconds.
Floaters truly deliver “outside the box” creative strategy since they’re not subject to the size and placement restrictions of standard banners. Their non-traditional size (up to 500 x 300 pixels) and movement across the page combine for much higher than average viewer recall and click through.
banner ads .
Floating Rich Media is offered on a cost per thousand (CPM) impressions or monthly sponsorship.
The Pushdown Ad unit is one of the highest impact online ad units, automatically “pushing down” the news content for 7 seconds. It then retracts to a 1000 x 40 leave behind ad which can be clicked by the visitor to review the ad again.
Because of its dominating impact on viewers, pushdown ads are scheduled on an individual day basis with a frequency cap of 1x per visitor per day.
Push Down ads are offered as a daily sponsorship with cost based on section page views.
Title-bar Drop Down Ads appear exclusively on the Home Page under “News Headlines” in the upper right hand corner. The ad drops down automatically to 320 x 130 pixels when a user first visits the page. After 8 seconds, a 100 x 34 sponsor Title-bar stays behind for the rest of the day.
Title-bar Drop Down ads are scheduled on an individual day basis with a frequency cap at 1x per visitor per day.
Title-bar Leave Behind:
Title-bar Drop Down ads are offered as a daily sponsorship with cost based on HOME page views.
Pre-Roll Video Ads run before video content and includes a Leaderboard or Display Ad that runs as a companion to the video, remaining on the page until a new video is selected.
Pre-Roll Video Ads can run up to :15 seconds and can be scheduled Run of Site (ROS) or by video topics:
Popular Local News
National News Weather
Pre-Roll video is offered on a cost per thousand (CPM) impressions basis or as monthly sponsorship.
The Video Display Ad is a short video (:15 sec. maximum) that includes a 300 x 250 display teaser encouraging visitors to click a button, graphic or text. After the video plays, the ad displays a leave behind element encouraging visitors to play the video again.
Video Display Ads run in the same areas as regular display banners.
Pre-Roll video is offered on a cost per thousand (CPM) impressions basis or monthly sponsorship.
Flash Video Ads are short videos (30 sec. maximum) that are played once per user per day and are viewer controlled.
Flash Video Ads are placed on the upper right rail of all Content Section Pages excluding the Home Page.
Webvision ads are available on a share of voice basis, with prices based on Content Section page views.
E-Mail Newsletter ads are offered on a monthly sponsorship basis.
Creation of a full page ad or buffer page cost $1,000 as flat fee but may be discounted when purchased as part of a sponsorship package.
Slideshows are offered on a share of voice sponsorship basis with prices based on section page views.
Digital Mobile Platform
WLWT’s digital mobile advertising is one of Cincinnati’s fastest growing platforms with over 25,000 subscribers and 100,000 monthly page views. Your business logo and a banner ad appear on cell phones and PDA’s of viewers accessing News, Weather and Sports on WLWT Mobile with a direct link to your website.
Category exclusive sponsor packages include a TV web driver promo, rotating banners, plus a 728 x 90 leader-board ad on the mobile sign up section of WLWT.com.
Digital Mobile is offered on a 6 or 12 month sponsorship basis with monthly prices ranging from $2,500 to $5,000 based on options chosen. Contact your WLWT.com account executive for details.
Helpful “Online Guide” Marianne Milano directs viewers to specific sections of the Web site. Spots use the station look and feel, with Marianne directing viewers to the Website section that features the sponsor.
Research proves time and again that TV and online advertising compliment each other and lift awareness 20% to 30% when used in combination.
TV Web Drivers are generally a mix of :10, :15 and :30 second promos and are only available with online sponsorships.
The cost of TV Web Drivers vary depending on level of online sponsorship and number of on-air promos scheduled.
Contact your WLWT.com account executive for more information.
Contact your WLWT.com account executive for more information.
Other Digital Opportunities
Contact your WLWT.com Account Executive For Details
2009 Rate Cards
WLWT.com offers flexible programs to fit just about every creative need and budgetary goal, ranging from $750 to $5,000+ per month.
Advertisers can invest in online programs 4 ways:
Contact Jeff Lovins at 513-412-5626 or email@example.com for more information
No additional charge
Add $1 to CPM for each section restriction
Add $1 for each day of week restriction
Add $1 for each day-part restriction
Add $5 for each weather degree point or key word
Add $10 for each road-block
Add $25 for each take over
By Domain Name, Browser Type, Geographic Zip Code
Visitors & Page Views – Consistent Growth