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Brand “Me” Market Yourself for Success PowerPoint PPT Presentation


Brand “Me” Market Yourself for Success. Your Brand … Your Value Proposition. What do you associate with this brand? Messages and Values Quality Unique features of product Packaging Advertising/ Exposure. What Makes These Brands Great?.

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Brand “Me” Market Yourself for Success

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Brand me market yourself for success l.jpg

Brand “Me”Market Yourself for Success


Your brand your value proposition l.jpg

Your Brand … Your Value Proposition

What do you associate with this brand?

  • Messages and Values

  • Quality

  • Unique features of product

  • Packaging

  • Advertising/ Exposure


What makes these brands great l.jpg

What Makes These Brands Great?

  • They are recognizable with established standards of excellence

  • The product features are exciting and innovative

  • They are constantly improving their product

  • They position & market their products for critical exposure

  • They plan for a great return on their investment


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Your Unique Selling Proposition

  • You must make a proposition to the employer: Buy ME, and you will receive a specified benefit.

  • The proposition must be unique; something other candidates cannot claim, or have not chosen to emphasize in their promotions.

  • The proposition must be so compelling that it motivates employers to act.


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Your Personal Profile

Highly competent and enthusiastic professional with extensive experience in project management and administration, corporate relations, event coordination, career services, and alumni relations in a university setting.


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Another example – for your student

Highly motivated, extroverted entry level human resource professional with entrepreneurial and management experience. Demonstrated strategic business planning and implementation of human resource strategies as owner of a successful small business.


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Exercises – Now you try it!


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Promote Your Brand

In your current workplace …

  • Be visible and known in the organization

  • Seek out and develop mentoring relationships with leaders who have knowledge and experience relevant for your career interests

  • Build relationships with peers and colleagues, as well as those who are more senior than you

  • Recognize that every interaction in the organization is an opportunity to expand your network and build relationships


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Promote Your Brand

In your job search … cover/thank-you letters

  • Tailor to the jobs you are seeking

  • See the employer’s point of view … http://www.quintcareers.com/tutorial_52_ans.html

  • Quantify your accomplishments … http://www.quintcareers.com/tutorial_53c_ans.html

  • Send it TO someone … http://www.hooversonline.com

  • Samples … PROOFREAD! http://jobsmart.org/tools/resume/ctemp.cfm


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Promote Your Brand

In your job search … resume resources

  • Focus on accomplishments

  • Confessions of a Recruiting Director – great samples

  • ALWAYS continue to improve … http://www.quintcareers.com/improving_resume.html

  • Research the Do’s and Don’t’s … http://www.quintcareers.com/resume-dos-donts.html

  • Samples …PROOFREAD …no templates! http://www.quintcareers.com/resume_samples.htmlhttp://jobsearch.about.com/library/samples/blsampleResumes.htm


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What did YOU do??

White Management Detasseling, Mahomet IL Summer 2000-2005

Owner/Manager

  • Provide contract-detasseling services to Monsanto and Alliance Production.

  • Responsible for hiring, retention, and supervision of 78 student employees annually.

  • Designed and maintained interactive web site containing job information, payroll status, etc.

  • Responsible for local payroll of $52,000.


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Accomplishments!!!

Owner/Manager, White Management Detasseling, Mahomet IL, Summer 2000-2005

  • Provide contract-detasseling services to Monsanto Seed Co. and Alliance Production, Inc.

  • Founded company with 10 employees and grew to 78 employees; average revenue started at $4,000 and grew to $25,000.

  • Responsible for hiring, retention, compensation and supervision of student employees.

  • Accountable for local payroll of $61,000.

  • Designed and maintained interactive web site containing job information, payroll status, etc.


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Promote Your Brand

Personal selling in your job and while searching!

  • Informational, phone, behavioral, evaluative, capacity and case style interviews. Prep for all!

  • Research the organization/personhttp://www.collegegrad.com/topemployers/

  • Practice, practice, practice …http://interview.monster.com/virtualinterview/campus/

  • Prepare for all aspects of the interview …http://www.collegegrad.com/intv/index.shtml


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Where Do We Find Your Brand?

  • Create your personal “Board of Directors”

  • Network, network, network

  • National/regional organizations

  • Career Centers

  • Online

  • Headhunters?


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Selling the Product – What’s Your Price?

Salary Calculators

  • http://www.salary.com/salary/layoutscripts/sall_display.asp

  • http://www.homefair.com/homefair/calc/salcalc.html

    Negotiation

  • Get Paid What You’re Worth

    (Pinkley & Northcraft, 2000, St. Martin’s Press)

  • http://jobsmart.org/tools/salary/sal-prof.cfm#HumanResources

  • http://www.nmt.edu/~shipman/org/noel.html

  • http://www.quintcareers.com/salary_negotiation.html


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Questions

Institute of Labor and Industrial Relations

www.ilir.uiuc.edu

Nell Madigan, Assistant Dean

217/333-1534,

[email protected]

Gentz Franz, Director of Development

217/333-1488

[email protected]


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