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Acer’s SMB strategy A success story June 200 4 Hervé Sirjacobs Acc. Mgr. BeLux div. Agenda Acer group Acer Position in Europe and in BeLux Unique Security solutions New Enjoyment Center for the SOHO market Q&A Acer Group Established in 1976

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slide1

Acer’s SMB strategyA success storyJune 2004

Hervé Sirjacobs

Acc. Mgr. BeLux div.

agenda
Agenda
  • Acer group
  • Acer Position in Europe and in BeLux
  • Unique Security solutions
  • New Enjoyment Center for the SOHO market
  • Q&A
acer group
Acer Group
  • Established in 1976
  • 3th world\'s largest de PC manufacturer(incl.OEM)
  • World\'s top 7 Brand PC manufacturer.
  • Broad range of PC products from industry-leading high-end PC servers and notebooks.
  • Acer is also a major Internet enabler, providing end-to-end solutions, wireless communications and e-corporate solutions.
  • 35,000 employees in 45 countries worldwide
  • Acer Group revenues > US$13.5 billion in 2002.
computer products
Desktop PC’s

Notebook PC’s

Servers

Multimedia solutions

Video Phone, Internet phone

LAN/WAN

Ethernet NIC’s

Fax/modems

ISDN card/HUB’s

Switches

Wireless

MP3

Software

BIOS

Utilities

Video conferencing

Components

Semiconductors

CD-ROM/DVD drives

Add-on cards

Computer Products
peripheral products
Communication

Mobile phones

Optical storage

CD/DVD-ROM drives

CD re-writer

Media CD-R, CD-RW

Components

Fly-back transformers

Chip transformers

Ceramic capacitors

Motors

Displays

CRT/LCD monitors

Flat panel displays

TFT

Plasma

Projectors

Input devices

Keyboards

Imaging

Scanners

Color photo printers

Peripheral products
w hy choose acer
Why choose Acer ?
  • World-wide organisation
  • Small local structure  short & fast decisions
  • Clear Products Focus
  • 100% indirect sales & Clear Channel strategy
  • High quality professional products
  • Good partner margins
  • Clear price strategy (street/retail = list/reseller) > respect of the SMB channel.
  • Availability of the products
  • Strong service organisation
  • Specifications/quality/price leader
slide7

ACER“the fastest grower in the European market” # 1 European notebook vendor# 1 European TFT vendorTop 7 European overall PC vendor (start feb. 2004)

western europe q1 2004 top 10 units branded lcd suppliers
Western Europe Q1-2004Top 10 Units Branded LCD suppliers

Source: VDU vision European report Q1 2004

Without HP and DELL (PC bundles corporate)

belgium q1 2004 top 10 units branded lcd panels
Belgium Q1-2004Top 10 Units Branded LCD panels

Source: VDU vision European report Q1 2004

Without HP and DELL (PC bundles corporate)

acer 2004 targets
Acer 2004 Targets

# 1 NB

# 1 TFT’s branded suppliers

Top 5 SOHO PC’s

acer the leader in new technologies
AcerThe Leader in new technologies
  • First HDD “air-bag”(D.A.S.P.)
  • First Smart-Card secured notebooks
  • First Tablet PC notebooks
  • First Intel Centrino technology
  • First 17” pc notebook on the market (sep 2003)
  • First Tablet PC with Intel Centrino Technology
  • First 15,41” wide schreen on the market
  • Powerfull and exclusive FERRARI notebook
  • First Home Enjoyment Center Computer…

ACER is always

the “Trend setter”

in the IT market

slide20

Data Encryption

Smartcard

Physical Damage

Warranty upgrades

Data Protection

DASP (Disk Anti Shock Protection)

Spill Test (liquids resistant)

acer enjoyment center
Acer Enjoyment Center

PC Mode

  • Powerfull PC with HT technology, 200GB HDD,...
  • TV, real-time recording on HDD or DVD burner
  • Radio
  • Full range of digital connectivity

Enjoyment Mode

  • TV, Radio, DVD burner, DVD player, Optical Digital output,
  • wireless (RF) KB and mouse, remote control,…
c onclusion why acer

Conclusion : why Acer ?

A-Brand quality, A-Brand Support

World-wide manufacturer warranty (since 28 years)

Good margins (indirect strategy)

Innovative technologies (Smart card security,…)

Availability (All products in stock )

Competitive prices

European player (DataQuest)

European Marketing campaigns :

Tests, pubs, magazine insert (KNACK/LE VIF)

World-wide sponsoring (F1),…

slide27

Thank you

for your trust in the Acer indirect strategy

and for the good business !

Lets keep the pool position together

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