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Hervé Sirjacobs Acc. Mgr. BeLux div. PowerPoint PPT Presentation


Acer’s SMB strategy A success story June 200 4 Hervé Sirjacobs Acc. Mgr. BeLux div. Agenda Acer group Acer Position in Europe and in BeLux Unique Security solutions New Enjoyment Center for the SOHO market Q&A Acer Group Established in 1976

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Hervé Sirjacobs Acc. Mgr. BeLux div.

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Acer’s SMB strategyA success storyJune 2004

Hervé Sirjacobs

Acc. Mgr. BeLux div.


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Agenda

  • Acer group

  • Acer Position in Europe and in BeLux

  • Unique Security solutions

  • New Enjoyment Center for the SOHO market

  • Q&A


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Acer Group

  • Established in 1976

  • 3th world's largest de PC manufacturer(incl.OEM)

  • World's top 7 Brand PC manufacturer.

  • Broad range of PC products from industry-leading high-end PC servers and notebooks.

  • Acer is also a major Internet enabler, providing end-to-end solutions, wireless communications and e-corporate solutions.

  • 35,000 employees in 45 countries worldwide

  • Acer Group revenues > US$13.5 billion in 2002.


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Desktop PC’s

Notebook PC’s

Servers

Multimedia solutions

Video Phone, Internet phone

LAN/WAN

Ethernet NIC’s

Fax/modems

ISDN card/HUB’s

Switches

Wireless

MP3

Software

BIOS

Utilities

Video conferencing

Components

Semiconductors

CD-ROM/DVD drives

Add-on cards

Computer Products


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Communication

Mobile phones

Optical storage

CD/DVD-ROM drives

CD re-writer

Media CD-R, CD-RW

Components

Fly-back transformers

Chip transformers

Ceramic capacitors

Motors

Displays

CRT/LCD monitors

Flat panel displays

TFT

Plasma

Projectors

Input devices

Keyboards

Imaging

Scanners

Color photo printers

Peripheral products


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Why choose Acer ?

  • World-wide organisation

  • Small local structure  short & fast decisions

  • Clear Products Focus

  • 100% indirect sales & Clear Channel strategy

  • High quality professional products

  • Good partner margins

  • Clear price strategy (street/retail = list/reseller) > respect of the SMB channel.

  • Availability of the products

  • Strong service organisation

  • Specifications/quality/price leader


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ACER“the fastest grower in the European market” # 1 European notebook vendor# 1 European TFT vendorTop 7 European overall PC vendor (start feb. 2004)


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Western Europe 2003Top 10 Units For Mobile


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Belgium 2003 Top 10 Units For Mobile


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Western Europe Q1-2004Top 10 Units For Mobile


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Belgium Q1-2004 Top 10 Units For Mobile


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Western Europe Q1-2004Top 10 Units Desktops


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Belgium Q1-2004Top 10 Units Desktops


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Western Europe Q1-2004Top 10 Units Branded LCD suppliers

Source: VDU vision European report Q1 2004

Without HP and DELL (PC bundles corporate)


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Belgium Q1-2004Top 10 Units Branded LCD panels

Source: VDU vision European report Q1 2004

Without HP and DELL (PC bundles corporate)


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Acer 2004 Targets

# 1 NB

# 1 TFT’s branded suppliers

Top 5 SOHO PC’s


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Acer the leader in new technologies available for the SMB market.


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AcerThe Leader in new technologies

  • First HDD “air-bag”(D.A.S.P.)

  • First Smart-Card secured notebooks

  • First Tablet PC notebooks

  • First Intel Centrino technology

  • First 17” pc notebook on the market (sep 2003)

  • First Tablet PC with Intel Centrino Technology

  • First 15,41” wide schreen on the market

  • Powerfull and exclusive FERRARI notebook

  • First Home Enjoyment Center Computer…

ACER is always

the “Trend setter”

in the IT market


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Acer NotebooksWireless & Trust Solutions


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Data Encryption

Smartcard

Physical Damage

Warranty upgrades

Data Protection

DASP (Disk Anti Shock Protection)

Spill Test (liquids resistant)


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Acer Enjoyment CenterThe new SOHO Trend


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Acer Enjoyment Center

PC Mode

  • Powerfull PC with HT technology, 200GB HDD,...

  • TV, real-time recording on HDD or DVD burner

  • Radio

  • Full range of digital connectivity

    Enjoyment Mode

  • TV, Radio, DVD burner, DVD player, Optical Digital output,

  • wireless (RF) KB and mouse, remote control,…


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Conclusion : why Acer ?

A-Brand quality, A-Brand Support

World-wide manufacturer warranty (since 28 years)

Good margins (indirect strategy)

Innovative technologies (Smart card security,…)

Availability (All products in stock )

Competitive prices

European player (DataQuest)

European Marketing campaigns :

Tests, pubs, magazine insert (KNACK/LE VIF)

World-wide sponsoring (F1),…


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Q & A


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Thank you

for your trust in the Acer indirect strategy

and for the good business !

Lets keep the pool position together


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