Channel Profile & Advertising Opportunities
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Programming: Live cricket, US Open Tennis, US & EPGA Golf, UEFA, WWE, Moto GP etc. ... WWE on Ten Sports popular across all age and gender ...

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Presentation Transcript


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Channel Profile & Advertising Opportunities


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Ten Sports – Overview

  • The leading sports channel for Asians

  • 24 hour sports channel launched in 2002 – in English

  • Programming: Live cricket, US Open Tennis, US & EPGA Golf, UEFA, WWE, Moto GP etc.

  • Available in 50 million homes across Asia and Middle East

  • Broadcast into India, Pakistan, Middle East, Bangladesh, Sri Lanka, Bhutan, Nepal and Maldives

  • Expanded into Japan, Malaysia, Singapore & Hong Kong


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Reach & Penetration

  • 3 Feeds:

  • India

  • Pakistan

  • Middle East

  • Language: English

  • More than 50 million homes across Asia and Middle East


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Ten Sports Positioning

Core Competencies

Best sports

programming mix

Live events

at the

centre of

action

Appeals to

all audiences

Brand Core Values

Asian centric; Exclusive; Accessible

The no 1 sports channel for Asians


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Ten Sports – Driver Programming

  • Cricket – All cricket played in Sri Lanka, Pakistan, West Indies, Sharjah & Morocco.

  • Soccer – UEFA Champions league, Copa America

  • Tennis – US Open

  • Hockey – Champions trophy

  • WWE – Raw, Smackdown, WWE monthly specials

  • Golf - US & EPGA Golf

  • Motor Sports - MotoGP


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Ten Sports v/s Competition

Viewership performance - India


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2006 : Ten Sports the Number 1 Sports channel

Gross Rating points (GRP) of Ten Sports much higher than any other sports channels….

GRP

Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People

Target group : Individuals 4+ years among Cable & Satellite homes (GRP: Gross Rating Points)

Period: Calendar year 2006


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2006 :Ten Sports achieves more than 50% viewing share among sports genre….

Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People

Target group : Individuals 4+ years among Cable & Satellite homes Period: Calendar year 2006


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Ten Sports outperforms other genres as well……

Channel

Share %

Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People

Target group : Individuals 4+ years among Cable & Satellite homes Period: October 2006


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Ten Sports v/s Competition – Timeslot ratings

Avg. TVR%

“Ten Sports” outperforms competition across most of the timeslots……

Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Period: 29Oct – 4Nov’06

Target group : Individuals 4+ years among Cable & Satellite homes


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WWE (Raw & Smackdown) – popular across age and gender

TVR%

Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Period: October 2006


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The Number #1 Program – Only on Ten Sports so far..

Source: TAM Media Research data. Market: All India 0.1 Mn+ towns. Universe base : 85.8 Mn People

Target group : Individuals 4+ years among Cable & Satellite homes (GRP: Gross Rating Points)


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Ten Sports

Viewership – Middle East


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Reach & Penetration

  • Available on Pehla, the only Asian Pay TV platform in

  • the GCC

  • The single largest delivery system reaching over

  • 250,000 Asian homes across the GCC


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Ten Sports

Viewership – Pakistan


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Gross Rating points (GRP) of Ten Sports much higher than any other sports channels….

GRPs

Source: Gallop Pakistan, Period: w.e 20 Jan’07 (weekdays)

TG: Satellite viewers 25+ years SEC AB


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Advertising Opportunities & USP’S

  • Split feeds India / Pakistan / Middle East offering:

  • - localized option to target a region

  • - a comprehensive option across all 3 feeds

  • Sports Environment

  • Sponsorship opportunities: Cricket Series; Grand Slam Tennis; UGPA

  • Weekly programming Sponsorship opportunities

  • On-line initiatives


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Advertising Vehicles

  • Spot buy packages

  • Event & Program Sponsorship

  • Sports News Sponsorships

  • Branded Vignettes

  • Dual Integration of on air and on line options


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ABN AMRO

ADIDAS

ALLIANZ AG

BENQ

BP INDUSTRIES

CANON

COCA COLA

DEUTSCHE BANK

DUBAI DUTY FREE

DSP MERILL LYNCH

ETIHAD AIRWAYS

FORD

ETISALAT

GENERAL MOTORS

HEWLETT PACKARD

IBM

International Clients include…

JOHNNIE WALKER

LG

MALAYSIAN TOURISM

MASTERCARD

MICROSOFT

NESTLE

NOKIA

PROCTER & GAMBLE

PEPSI

REEBOK

SAMSUNG

SONY

STANDARD CHARTERED

UNILEVER

VISA


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Précis

  • The No 1 sports channel for Asians

  • Professional production and presentation format

  • Cost efficient buy which guarantees reach and frequency

  • Achieves more than 50 % sports viewership share during any non-event period

  • The Number #1 sports program is from Ten Sports during the last three years

  • Ten Sports outperforms competition as well as other genres across timeslots

  • WWE on Ten Sports popular across all age and gender


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