Social Media Trends of 2019

1. Social Media Trends of 2019 2019 has just started and it’s not too late to implement new and latest social media trends in your marketing strategy. Social media is no doubt, the biggest platform for any business. Brands are using social media platforms to improve their brand awareness and create a market presence. Here is a list of the latest, actionable and helpful Social Media Trends of 2019. In-the-moment Content - The rise of quality and unique content is capturing the hearts of the audience. Social media users have become smart and know what type of content they prefer on their feed. All social media platforms recommend content to users based on their activities and this is where you Content strategy comes in a picture. Stories on Social media platform are overtaking the news feed and this is where your In-the-moment content will give you impressions and reach for your business.

2. Develop new content every day that is liked by your audience. Check your insights and analyze your performance, and then only produce in-the-moment content. Latest blogs, product demos, Industry updates can be shared on regular basis. Some brands use the latest memes and challenges in their social media strategy and this where they connect more with their fans. Social Media Ads - Okay, now we all have to agree on this fact that getting organic results on social media these days is becoming troublesome for marketers. With the latest updates and algorithms, brands are striving to make it to the news feed of the audience. Platforms like Facebook are now prioritizing updates shared by friends and family over brands. You have to spend on Social media ads, yes we said it. You can not simply rely on your organic efforts to reach your target audience, it is essential to create paid campaigns for brand awareness and engagement. Big brands have already started their paid advertising and getting good outcomes. Social media marketing is becoming more competitive and you have to be more innovative and strategic before spending every penny you have. Remember, while planning a paid campaign, give equal value to your content. Augmented Reality (AR) - AR is not just a buzzword in social media, it is the future of Digital World. Honestly, AR and social media work very well together. With the advent of powerful and potential smartphones, everyone wants to experience new and latest features. Social media platforms like Snapchat, Facebook, Instagram have already implemented AR. The potential of AR is absolutely amazing and brands have started using this technology to gain competitive advantage. You can create AR virtual stores on social media for your customers to get a 360- degree view of your product or can create AR videos to engage them. As the technology evolves day-by-day social media marketers need to leverage such innovations and generate some good results.

3. Every brand has its own target audience and customer base. Social media strategy can differ from brand to brand, but one common thread lies between everyone is to create a sustainable strategy and get good results for your business. These result- driven social media trends are going to help you in increasing brand visibility and increase your market share.