Top 10 Marketing Trends that Will Rock 2015

1. Top 10 Marketing Trends that will rock 2015 www.SeoCustomer.com

2. Top 10 Marketing Trends that will rock 2015  how do you get ahead of the competition here in 2015?  How can you make sure that the competitors do not overtake you?  Here are top 10 marketing trends that will rock 2015 www.SeoCustomer.com

3. Marketing Trend 1 All-in-One Marketing system www.SeoCustomer.com

4. All-in-One Marketing system  Use your knowledge about your customer – you know a lot allready – get an all-in-one marketing system !  You have customers in your CRM system – connect it to your email system and then you know their interests  And when they click your email – then you know their IP – so next time a customer visits your website – you know when and what they like  It’s time to create personal website…  Use automatic email marketing to send personalized targeted messages www.SeoCustomer.com

5. Marketing Trend 2 Personalization www.SeoCustomer.com

6. Marketing will shift from globalization to personalization  Personalization delivers targeted and relevant content to visitors  Personalize email campaigns  Vary content based on detected visitor segment  Sort products for segments  Show or hide content for specific segments  Change layout or design based on segment www.SeoCustomer.com

7. Marketing Trend 3 Integrated Email Marketing www.SeoCustomer.com

8. Integrated Email Marketing and Marketing Automation  Page based emails means possibility to reuse content and products offer  Personalized emails – not in segments  Define dynamic segments of recipients as alternative to lists  Split test two versions of your email always  Extended reporting and analytics of links and recipient action (and use it more then today)  Delivery using authorized mail servers like SendGrid to avoid spam trapping  And yes email marketing is still working in 2015 www.SeoCustomer.com

9. Marketing Trend 4 Rename Marketing to Business www.SeoCustomer.com

10. Rename Marketing to Business  Scale your business with faster order to cash handling  Eliminate manual work and risk for inconsistent data  Reuse existing business logic from your ERP system  Optimize your whole supply chain flow with integration  Marketing is not about marketing or sale –it’s about your business –so rename your “marketing department” to “business department” www.SeoCustomer.com

11. Marketing Trend 5 Show me the money www.SeoCustomer.com

12. Show me the money  Focus away from traffic to leads  Focus on ROI – measure everything you can  Not all traffic is good – I want 10 leads and not 1.000.000 visitors who don’t buy  Optimize your SEO for leads not traffic  Optimize your adwords for goals not traffic  Follow the money www.SeoCustomer.com

13. Marketing Trend 6 Lead Generation focus www.SeoCustomer.com

14. Lead Generation not traffic  Turn anonymous visitors into identified visitors with the lead tool  Build landing pages with compelling web forms and call to actions  Boost relevant traffic from SEO with built in keyword analysis tool  Publish to Social Media and generate valuable traffic www.SeoCustomer.com

15. Marketing Trend 7 Omni-channels www.SeoCustomer.com

16. Omni-channels  Physical and digital channels will be woven together so that the customer does not have to distinguish between channels.  Ecommerce winners will be those retailers who deliver a compelling shopping experience in all channels – and particularly for products with ‘physical connection’.  Recreate the experience of a physical store on the web www.SeoCustomer.com

17. Marketing Trend 8 Transparency www.SeoCustomer.com

18. Transparency will become the most important tool of marketing  Consumers are going to continue to exert power and influence  You can’t hide bad stories – be open  The new word of mouth – read Social Media – is here to stay www.SeoCustomer.com

19. Marketing Trend 9 SEO and Social Signals www.SeoCustomer.com

20. SEO and Social Signals Will Become Even More Intertwined  Social signals will become increasingly important for the organic search ranking  The more people are sharing a piece of content, the higher quality it’s likely to be and therefor it will get a higher position.  Social shares serve as a stamp of approval (read trust signal) www.SeoCustomer.com

21. Marketing Trend 10 Marketing Automation www.SeoCustomer.com

22. Marketing Automation is the new black  Marketing automation has a focus on moving leads from the top of the marketing funnel through to becoming sales- ready leads at the bottom of the funnel.  Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale.  Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process. www.SeoCustomer.com

23. Top 10 Marketing Trends that will rock 2015 Integrated Email Marketing All-in-One marketing system Personalization Rename Marketing to Business Lead Show me the money Generation focus SEO and Social Signals Omni-channels Transparency Marketing Automation www.SeoCustomer.com