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SEO

Learn about SEO how they help you to improve online presence and what are the SEO tools

SeemaJain
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SEO

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Presentation Transcript

  1. Search Engine Optimization (SEO) Seema jain

  2. Topics • Introduction • How Search Engines Work • SEO Building Blocks • Keywords • Crawler • Links • SEO Tools • Black Hat Methods • Summary and Conclusion

  3. Definition of Search Engine Optimization(SEO) • SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

  4. Why is it important? • SEO is Good for Business Visibility and Branding • SEO Provides Your Business Credibility • SEO Brings Your Business Traffic • SEO Has One of the Best ROI’s in Advertising • SEO Gives You Unmatched Insight Into Your Customers

  5. How Search Engines Works? • Gather Content • Crawler or spider moves recursively downloading content • Builds sophisticate index • Individual web searches run against index • Results are retrieved and ordered • Page Rank & Relevance

  6. Google Search Placement Placement: importance and relevance • Page Rank (importance) • Counts links • Weights links • Query matching (relevance) • sophisticated text-matching techniques • examines all aspects of the page's content (and the content of the pages linking to it)

  7. SEO building blocks

  8. SEO Tools • Keyword Analysis Tools • Rankings Tools • Content effectiveness tools. •  Link Building Tools • Link Removal Tools • Technical SEO tools

  9. Black Hat Methods • Link Farming: exchanging reciprocal links • Keyword Stuffing: Hidden text, Stuffing text in every nook and cranny • Cloaking: stealth, deliver different page to a search engine for indexing • Doorway Pages: bridge, jump page, designed to appeal to search engine spiders • Fast meta refresh: used to quickly switch doorway pages to the page the user is supposed to see • Code swapping: swap it on the server with the "real" page once a position has been achieved. also sometimes done to keep others from learning exactly how the page ranked well. • Bait and Switch: loads the page with a popular search words such as sex, travel or antivirus when is irrelevant to site

  10. Conclusion and Summary Website Success • Search-friendly • User-friendly • Persuasive Search-friendly Optimization components • Keywords • Crawler • Links

  11. THANK YOU !

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