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Successful work with YouTube. by SeeZisLab

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Presentation Transcript
slide1

Doing

successful

business with

YouTube

Lukashov Maksym

SeeZisLab Project Manager

slide2

Steps to earn with YouTube

Make profits

Download on YouTube

Make a movie

Create a channel

slide3

YouTube Extents

30 mins

600 Million. mins

300 Million. mins

slide8

№1 Niche Choice

Categories:

MUSIC

ENTERTAINMENT

PEOPLE AND BLOGS

GAMES

70% OF ALL VIEWS

62% OF ALL CHANNELS

slide9

№2 Language

70%

60%

50%

40%

30%

20%

10%

0%

EN

ES

Views

Of channels

slide10

№2 Language

70%

60%

50%

40%

30%

20%

10%

0%

EN

ES

RU

Views

Of channels

slide11

Two Youtubers Comparing Incomes

Price for 1000 views

$0,31

Price for 1000 views

$0,75

slide12

№3 Production capacities

$10

Income for a minute of video

slide13

№3 Production capacities

30 mins Х 12 months = 360 mins

$10

360 mins Х $10 = $3600

$300 peer month

Income for a minute of video

slide14

№4 Optimization

1. The logo of video

2. Title

3. Description

4. Tags

OPTIMIZATION

5. Playlists

6. Subtitles

7. Localizations

8. Trailer

slide16

№5 Analytics

Details

in the case

slide17

C A S E

(One of your channels)

slide18

Types of competitor analysis

Socialization depth

Competitor Analysis

SEO

Load

factor

The optimal video length

Trends

The best load time

slide19

Competitor analysis:

The optimal video length

60%

50%

40%

30%

20%

10%

0%

0-1

1-2

2-3

3-5

5-10

10-30 mins

Views

Subscribers

Views depth

Likes

Dislikes

slide21

Competiror analysis:

The best time for video loading

Post videos by weekdays

50

40

30

20

10

0

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Post videos by the clock

25%

20%

15%

10%

5%

0%

0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:00

slide22

Advertising strategies

AdWords

Social media

Youtube channels, cinema online and

Advertising

Other video hostings

Seeding via services

slide26

Income

Conclusion

Withdrawal

Promotion

Optimization

Optimization analysis

Download YouTube

Analysis of download video time

Create video

Movie analysis

Create a channel

Analysis

slide28

№1

File properties optimization

slide29

Source data

2

2 Account´s YouTube

2 3

Computer´s

(virtual machines)

Channel´s

15 2

Video

slide31

Immediate positions

40%

40%

40%

Title

Description

Tag

60%

60%

60%

With optimization

Without optimization

slide32

Positions in 2 weeks

27%

34%

34%

Title

Description

Tag

66%

66%

73%

With optimization

Without optimization

slide33

№3

Availability of subtitles and the

search ranging

VS

slide34

Source data

2

2

2 3

Computer´s

(virtual machines)

Account´s YouTube

Channel´s

15 2

Video

slide35

Immediate positions

Title

Description

Tag

47%

47%

47%

53%

53%

53%

4K

720p

slide36

Positions in 2 weeks

40%

40%

40%

Title

Description

Tag

60%

60%

60%

4K

720p

slide37

№3

Availability of subtitles and the

search ranging

VS

Author´s subtitles

Auto- subtitles

slide38

Source data

2

2

2 3

10 2

10

Computer´s

(virtual machines)

Account´s YouTube

Channel´s

Video

With subtitles

slide39

Immediate positions

0%

0%

Title

Description

100

%

100

%

Without subtitles

With subtitles

slide40

Positions in 2 weeks

0%

0%

Title

Description

100

%

100

%

Without subtitles

With subtitles

slide41

Thank you for your kind attention.

Any questions?

Contacts

Lukashov Maksym

SeeZisLab Project Manager

Skype: intellecthouse

Telegram: @maximusin

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