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Successful work with YouTube PowerPoint PPT Presentation


Successful work with YouTube. by SeeZisLab

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Successful work with YouTube

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Doing

successful

business with

YouTube

Lukashov Maksym

SeeZisLab Project Manager


Steps to earn with YouTube

Make profits

Download on YouTube

Make a movie

Create a channel


YouTube Extents

30 mins

600 Million. mins

300 Million. mins


Pareto Principle


Pareto Principle


Pareto Principle


Troubles


№1 Niche Choice

Categories:

MUSIC

ENTERTAINMENT

PEOPLE AND BLOGS

GAMES

70% OF ALL VIEWS

62% OF ALL CHANNELS


№2 Language

70%

60%

50%

40%

30%

20%

10%

0%

EN

ES

Views

Of channels


№2 Language

70%

60%

50%

40%

30%

20%

10%

0%

EN

ES

RU

Views

Of channels


Two Youtubers Comparing Incomes

Price for 1000 views

$0,31

Price for 1000 views

$0,75


№3 Production capacities

$10

Income for a minute of video


№3 Production capacities

30 mins Х 12 months = 360 mins

$10

360 mins Х $10 = $3600

$300 peer month

Income for a minute of video


№4 Optimization

1. The logo of video

2. Title

3. Description

4. Tags

OPTIMIZATION

5. Playlists

6. Subtitles

7. Localizations

8. Trailer


№5 Analytics

Details

in the case


C A S E

(One of your channels)


Types of competitor analysis

Socialization depth

Competitor Analysis

SEO

Load

factor

The optimal video length

Trends

The best load time


Competitor analysis:

The optimal video length

60%

50%

40%

30%

20%

10%

0%

0-1

1-2

2-3

3-5

5-10

10-30 mins

Views

Subscribers

Views depth

Likes

Dislikes


Competitor Analysis: Trends


Competiror analysis:

The best time for video loading

Post videos by weekdays

50

40

30

20

10

0

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Post videos by the clock

25%

20%

15%

10%

5%

0%

0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:00


Advertising strategies

AdWords

Social media

Youtube channels, cinema online and

Advertising

Other video hostings

Seeding via services


Growth graph


Growth graph


Growth graph


Income

Conclusion

Withdrawal

Promotion

Optimization

Optimization analysis

Download YouTube

Analysis of download video time

Create video

Movie analysis

Create a channel

Analysis


Experiments


№1

File properties optimization


Source data

2

2 Account´s YouTube

2 3

Computer´s

(virtual machines)

Channel´s

15 2

Video


Movie placement in the search results

after downloading


Immediate positions

40%

40%

40%

Title

Description

Tag

60%

60%

60%

With optimization

Without optimization


Positions in 2 weeks

27%

34%

34%

Title

Description

Tag

66%

66%

73%

With optimization

Without optimization


№3

Availability of subtitles and the

search ranging

VS


Source data

2

2

2 3

Computer´s

(virtual machines)

Account´s YouTube

Channel´s

15 2

Video


Immediate positions

Title

Description

Tag

47%

47%

47%

53%

53%

53%

4K

720p


Positions in 2 weeks

40%

40%

40%

Title

Description

Tag

60%

60%

60%

4K

720p


№3

Availability of subtitles and the

search ranging

VS

Author´s subtitles

Auto- subtitles


Source data

2

2

2 3

10 2

10

Computer´s

(virtual machines)

Account´s YouTube

Channel´s

Video

With subtitles


Immediate positions

0%

0%

Title

Description

100

%

100

%

Without subtitles

With subtitles


Positions in 2 weeks

0%

0%

Title

Description

100

%

100

%

Without subtitles

With subtitles


Thank you for your kind attention.

Any questions?

Contacts

Lukashov Maksym

SeeZisLab Project Manager

Skype: intellecthouse

Telegram: @maximusin


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