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Most Essential Elements an Ecommerce Website Must Have

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Most Essential Elements an

Ecommerce Website Must Have


Clear logo

A recognizable logo is a reassuring symbol for the online buyers. Needless to say, we are more

inclined to buy products from the brands we recognize, right? The case is the same when it

comes to online shopping.

In addition to having the most efficient shopping cart solution, your ecommerce website

development services should focus on adding a clear and remarkable logo. The logo is your

business card. Make sure the logo you use, for a startup or established brand, is beautiful, clear

and matches your type of business.


Special deals

It does not matter how strong or weak the dollar or Euro, it is the nature of human beings

to want to save as much money as they can. Making this possible with your ecommerce

integration can lure more customers and even increase engagement. Offer special deals,

freebies and even free-shipping wherever possible.

It is important to assume that people still judge the book by its cover. How fast your

website grabs their attention will influence how well it performs. One of the best ways to

grab attention with your ecommerce website and efforts is to offer freebies. Every buyer is

interested in a promo no matter how insignificant it is.


Provide latest news

Provide latest news

The fact that it is an ecommerce website does not mean you don’t have to educate your

customers. As a matter of fact, the more you educate your customers, the more trust they will

build in you.

Homepage is a great place to house information on latest news, upcoming products and

events and so much more. Make it easy for buyers to find hot prices and exclusive deals and

they will forever come back to your site for more.


Simple payment gateway

Simple payment gateway

A major problem that causes most ecommerce sites not to make as much sales is their payment

gateway. If it is complicated or long, most buyers will get scared and abandon the process.

In your payment gateway integration, you must make it as simple as possible. The number of

clicks needed to complete a purchase should be below 5.


Search Box

Search Box

Do you deal with a wide variety of products? If yes, you will need a search box. This is a must

have. It will help customers who need a specific product that they need to locate from the

myriad of products on your website.

A well-positioned search box will help visitors locate their target products with ease. To

facilitate navigation, ensure there is a quick link-back to the shopping cart solution.


Related products

One of the best upselling feature used on almost all ecommerce websites is the Related

Product feature. It will help visitors compare products and also help them know what they

can purchase along with their current viewing.

A great way of doing this is to add a title like ‘Customers who bought this also bought:’

This encourages shoppers to buy.




Every ecommerce website should focus on categorizing the products. This makes an

ecommerce website look professional and also makes it easy for shoppers to locate products.

You can add the category feature at the top or sidebar of your web page.


Great Privacy and Return Policy

Great Privacy and Return Policy

The terms in your policies will influence your sales. People no longer ignore

the terms and conditions. Entice your customers by providing them with

great terms in your privacy policy and return policy.


Contact us for Online marketing services,

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Consulting services, Business services,

Strategy plan and Implementation.

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Get in touch today

Samaven Connecticut Office

One Reservoir Corporate Center,

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Shelton, Connecticut, 06484

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1003, DLF City IV, Sector 28,

Gurgaon, Haryana, 122002

1-844-SAMAVEN (Toll Free)

Phone: +91-9999105818


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