How to Write Compelling, Mouth Watering Bullets That Makes Your Salescopy Sizzle
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Bullets have the power to make or break your Your salesletter. Here’s a technique called the 4 U’s that can be used to write bullets that hit the target every time.
Urgency Your Give the prospect a reason to act now:
What is unique about your product or service?
State exact facts and figures
Promise the prospect something that he values
You won’t hit all 4 U’s with each bullet you write, but the more, the better.
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