6 Fundamentals to Great Copywriting
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1. A Quality Product or Service
2. Understand the needs, wants and desires of your target market.
3. Conduct exhaustive market research.
4. Create a detailed list of the facts, figures and features of the product.
5. List every benefit that you can squeeze out of the product. You never know which benefit will motivate your prospect to buy.
6. Use what you’ve uncovered about your target market to create a compelling message that emphasizes benefits that pushes their hot buttons and motivates them to buy now!