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Discover an SEO Firm Who Understands People Are Behind Searc

periscopeUP is Dan Kaplan and Eric Kronthal, who together have 25 years of experience in online marketing. We are committed to growing your business by getting you higher in the search engine ranks and getting people to take action on your website. We call this web optimization for search and for people. The result? More leads. More business. Check out our services at: http://www.periscopeup.com

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Discover an SEO Firm Who Understands People Are Behind Searc

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  1. Discover an SEO Firm Who Understands People Are Behind Searches Not SpidersHave you seen any of the garbage spewed out by an SEO firm who is only trying to optimize for keywords and ignores the quality of the message? You may get rankings, but for some reason you never get traffic. Even worse, the traffic you receive does not convert. Is this the type of SEO you would choose to pay for? Search Engine Optimization with a PurposeThis is the critical between a professional SEO firm and someone who does a little SEO part-time. A true professional in SEO takes a little extra time to understand your market and then works with you to create content and an SEO strategy which creates higher rankings, targeted traffic, and conversions. True professionals are not going to be one dimensional either. While you may contact them at first about optimizing your website for the search engines, do not be shocked when they start proposing other ideas, too. SEO is Not the Only Game in TownThere are professionals who understand there is a difference between getting traffic and getting targeted traffic. They will visit with you about Pay Per Click models, too. They are not only an SEO company, but also have become an experienced PPC company at the same time.The profitability of your website is not only based on SEO efforts but on your true return on investment. You may discover your ROI improves by working with a PPC agency to grab clients searching for exactly what you have to offer. PPC is not an area to play around in. You can lose money quickly if you do not have a good understanding of conversion processes. Working with a professional PPC company reduces your risk and increases you chances at success.

  2. Back to the Basics of Understanding PeoplePPC and Search Engine Optimization are simply tools. They increase your exposure to clients, but they do not close sales. Does your current SEO firm work with you to increase your conversion rates? Do they point out the flaws in your system, or do they keep their mouth shut in fear of offending you? Will they take a risk and critique your website and explain why visitors may never finish reading your content?If you really want to create success make sure the SEO firm and PPC Company you deal with has guts. Make sure they will take a stand and challenge your ideas about getting leads and closing sales. You do not need a YES man. You need solid advice to build your company. You are always the one in charge, but you know an honest appraisal of your situation is the best advice you can get.Demand Accountability Not Hit and Run TacticsThe last piece of advice is to choose a company which meets with you on a regular schedule to review improvements in your rankings, lead conversions, and your sales. A professional SEO Firmnever fears the scrutiny of these meetings. They come prepared with ideas for the future to keep building your business to the next level.

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