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1. RUPEE4U • Marketing Plan • Avoid Traditional Lending Hassles

2. “WHEN SOMETHING IS AS POPULAR AS PAYDAY LOANS, YOU OWE IT TO YOURSELF TO FIND OUT EXACTLY • WHAT PAYDAY LOANS ARE.” • —RUPEE4U

3. OVERVIEW Gone Are The Days Instant Relief with Payday Loans About RUPEE4U  & Our Mission Why Choose RUPEE4U ? Salient Features of Their Loans Target Audience Marketing Mediums Offline Marketing Online Marketing (Paid & Organic) Reviews Will Do Wonders Some Usable Gems of Marketing Tips RUPEE4U 

4. RUPEE4U  • GONE ARE THE DAYS • “Do you associate lenders with ghosts who will haunt you for life?” • TYPICALLY BOLLYWOOD IMPLANTED DRAMAS Gone are the days when traditional moneylending rules governed private moneylending business. NOW ARE THE DAYS OF PAYDAY LOANS • “Do you dream of your landlord brutally asking you for money even before due-time?”

5. RUPEE4U  • Payday Loans are Short-term Loans for Short-term Emergencies. • If you need to get your car repaired, or wish to go on a holiday, or need to pay fees for a course, payday loans can provide you instant monetary relief. They manage your expenses without damaging your credit ratings. • GET INSTANT RELIEF WITH PAYDAY LOANS

6. RUPEE4U  ABOUT RUPEE4U & OUR MISSION

7. RUPEE4U  They are a part of group of companies deeply rooted in the financial business. This gives them an edge to better understand end consumers’ needs. OUR MISSION RUPEE4U  seeks to advance short-term loans to fix borrower’s short-term financial needs. Through this marketing plan, it is our mission to make them a recognized lender of short-term loans to their targeted audience in the market. Once this is through, RUPEE4U can expand the scope of products and include credit cards and venture into other products after about three years of operations.

8. WHY CHOOSE • RUPEE4U ? • 3 Minute Application Process • Offered By A Registered NBFC • Fast and Easy Loan Procedure • Loan Disbursement Within One Hour • Interest Charged is Half of Prevalent Market Rates • ! RUPEE4U 

9. RUPEE4U  RUPEE4U  SALIENT FEATURES OF THEIR LOANS

10. TARGET AUDIENCE • Low Income, Unbanked Borrowers RUPEE4U Working Men and Women in 25-35 Years of their Age (i.e. In formative years of their careers) Middle Class Families Students Youth Between the Age of 19 to 25 Years 1 2 3 4 5

11. MARKETING MEDIUMS • OR •  Should Email Be your Savior? Can Good Content Give your Brand the required leap? OR Should You Go All Digital? Let’s See… RUPEE4U 

12. Use Flyers, Local Newspapers Advertisements, etc. to advertise in selected localities. • Make sure your marketing material emphasize that RUPEE4U  can fix short-term problems and keep peoples’ lives deviating from normalcy. • Take referrals from existing or previous customers. Referrals are golden in finance industry, since they establish trust like nothing else. • Finally, maintain a fine amount of budget for offline marketing. Since, offline marketing hasn’t lost its charm yet in lending industry. • OFFLINE • MARKETING RUPEE4U  Many segments of Target Audience can be addressed through Offline Marketing.

13. RUPEE4U  • ONLINE • MARKETING Let’s First Track Your Competitors! 3 Parameters are used to judge level of activity on social media accounts, i.e. Very Active, Active, Not Active.

14. Organic/UnpaidOnline Marketing RUPEE4U  BLOG cum NEWSLETTER Add a section on your website asking your visitors to submit their email address and thereupon you can send your blogs to the subscribers in form of online newsletter and stay in touch with them. Blog is also a great way to build on a solid SEO strategy. SOCIAL MEDIA (FACEBOOK + LINKEDIN + TWITTER) Social Media, especially Facebook is very popular amidst your competitors (established and new both). Along with finding your target audience, you should also publish ‘relevant content’ (more on this later) on these sites. It will build the credibility of your brand. SEO Optimizing your website and blog is vital if you wish for your website to appear at the top when a target consumer search for payday loans. YOUTUBE You may add videos on youtube stating what are payday loans and other queries which are most searched in Google Keywords. (More on videos is mentioned in further slides.) GOOGLE REVIEWS Add yourself on Google maps and increase your reviews on Google. Ask your previous customers to write for you. Google Reviews are valued highly by end consumers.

15. PaidOnline Marketing RUPEE4U  EMAIL MARKETING A rightly timed email with compelling and relevant content is what you need to tap into your target audience. Since, the target consumers you are aiming for belongs to employed group, you require a sophisticated and yet fun way to communicate with them and there can’t be anything apt than Email Marketing for that. Also, make sure your website is mobile friendly. Since about 66% of the emails are opened in mobiles. PAID SOCIAL MEDIA MARKETING (SMM) SMM should definitely be used for Facebook. Facebook now allows boosting of individual posts along with advertising the whole page. It is cheap, reasonable and effective way to enhance your reach. And if the filters are applied correctly (during the boosting and choosing the audience), then you can reach right consumers in time. Use both of the methods (Boosting Posts and Advertising Page) from time to time to enhance your reach and visibility. It will also increase your Google Ranking. GOOGLE ADWORDS or SEM SEM involves paying Google to make your advert appear in search queries of relevant internet users. This can also bring in right, relevant and ready-to-be tapped customers to you.

16. REVIEWS & REFERRALS Will Do Wonders For You • Give Away Discounts To Your Existing Consumers if Possible To Refer You and Brining In New Consumers. • Referrals and Reviews are what builds most credibility in the finance world. • It’s Money Talk, It get’s difficult otherwise to Trust! • (Both for you and the consumers.) • ! RUPEE4U 

17. RUPEE4U  Some Usable Gems of Marketing Tips

18. 1 RUPEE4U  CONTENT • For Example: Do you want to gift your sister Apple’s iwatch but don’t have enough money to? Use Content which is adjacent to but not directly related to your industry. Such Contents are more engaging.

19. 2 RUPEE4U  CAMPAIGNS • For Example: A campaign running under the banner of ‘The Non-Judgemental Loan’ Campaigns are a great way to maintain consistency and keep engagement with your audience. Use Them!

20. 3 RUPEE4U  VIDEOS • For Example, in one video you may talk about a student completing his/her education with the help of RUPEE4U short-term loans. • Similarly, you can pick up on people’s gifting, real estate, and other needs. Make People Connect With your Video. Take example from their lives.

21. RUPEE4U  • BECAUSE • IT’S THE COMBINATION OF DIGITAL AND PAPER WHICH WILL TAKE YOU OFF! • TELL THE SAME STORY OTHERS TELL, DIFFERENTLY. • —RUPEE4U

22. RUPEE4U  THANK YOU. All The Best!