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Unit 2: Music Management (Part B – Short Term Associates) Players, People, Processes prepared by Philip Rothschild, Missouri State University, Entertainment Management Program. Gathering a Team for the Talent. Short Term Associates. 1. Supporting Artists.

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Unit 2:Music Management(Part B – Short Term Associates)Players, People, Processesprepared by Philip Rothschild, Missouri State University, Entertainment Management Program


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Gathering a Team for the Talent



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1. Supporting Artists

Same as discussed under long term associates. May also be short-term associates.


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2. Coaches, Choreographers, Costume Design

“It’s about ___________”

  • Vocal, choreography, stage, media

    • Are you a singer or performer?

    • Do you sing or do you engage?

    • Vocal, stage presence coaching

    • Media coaching

    • Wardrobe, make-up


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3. Promoter

  • Promoter may be __________, internal staffer of the venue, chief promoter of a firm like ________.

  • Most often_______ marketer of talent

  • Book an artist, or create a booking, by finding place and time for performance

  • Agent or management might sell several dates to a local or regional promoter


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  • Promoter takes on _______ and financing event

  • Serves as liaison between artist, local media, and public

  • Heavy _____, handsome _____ sometimes

    • Sidebar: Mark West, Downhome Productions, promoting Petra on Oct 29.


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4. Publicists/PR Firms

  • Advertising vs. Publicity (PR)

    • Advertising is often a function of Marketing

    • Paid

  • ___________ may also be

    • a function of marketing,

    • a separate department,

    • an outside agency (firm or individual)

  • A “publicist’s”objectives are different than marketing

    • Objective is to generate interest of print, TV, and radio

    • Usually via human interest, novelty

    • Coverage is not “paid-for,” but…

  • Big ___________


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  • Most important tool of a publicist is the _____________ (see sample)

  • Who uses them

    • Personal manager – introduce artist to others

    • PR firm – send kit to media or in connection with other events

    • Talent agent – send to prospective employers and promoters

    • Advertising dept of record label – campaign to promote records or tour


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5. Road Manager, Road Crew, Technicians

  • Behind the scenes personnel

  • Newsboys – largest portable amphitheater – road crew of 80-120

  • _____________ – oversees logistics; transfer of equipment, accessories, wardrobe

    • Footloose – 3 tractor trailers

    • Beauty – 26 tractor trailers


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More on the Road

  • Road Crews – travel by night work by day (and night)

    • Arrive hours before talent

    • Some are per event ________ and ________ technical and stage crew


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6. Production Companies

  • Specialist: Audio/Video/Lighting/Rigging

  • Local/National Production Company

    • Down Home Production, Nixa & Nashville, TN

      • Presidential Visits Stockholder Meetings

      • Martina McBride Wal-mart

      • WWF Women of Faith

    • Brantley Sound Associates, Nashville, TN

      • Serves the United States and abroad with high quality audio support and sound systems.

      • http://www.brantleysound.com/index.htm


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Production Companies

  • Contracted by _________

  • Significant Investment in Equipment

  • Significant Investment in Technical Expertise

  • Interacts with Promoter or Event Planner


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7. Record Producer

  • Short term or long term –

    • Example: Garth Brooks

    • “I want a marketing guy”

  • Hired by ________ if Label Artist

  • Hired by ________ if Independent

  • Per album basis or per track basis


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Examples

  • Mutt Lang – Shania Twain

  • Nathan DeGesere – Kathy Trocolli

    • Grammy Winning Producer

      • Usually charges labels around $10,000 per tune “inclusive”

      • Independents, $5000 per song “inclusive”

  • Travis Cottrell – Living Proof

    • One song for video project will be between $2000-$5000

  • Producer is responsible for much including arrangements, hire players, BGVs, others

  • Producer or label may hire studio technical staff

    • Engineer, other


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    Knowledge, Skills and Attitudes

    • What do you know?

    • What do you need to know?

      • Next time


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